Its hits this year include:

• Successful strategic approaches that have resulted in the company claiming the number one market leader title for Secure Content Management in Malaysia, Thailand and India (according to market research firm, IDC). This includes anti-virus (virus, worm, Trojans and spyware), URL filtering and messaging security.
• In India, Trend Micro was voted “The Most Trusted Company” in the VAR India 2005 Survey.
• Joining the quest against anti-piracy by being a part of the Business Software Alliance (BSA).
• Recently launching the ‘Worry-Free Security” campaign in Singapore, Malaysia, India and Thailand.
• Ascended from being one of the top APAC 25 IT vendors in 2005 into the list of top Global 75 IT vendors.
• Protecting the entire SEA Games network from any malicious software that might jeopardize the flow of digital information during the period. The Games are being held in Philippines from the 27 November to the 5 December.

According to Ang, the company’s business is based on and built around its mission statement – “We ensure digital operational continuity against unpredictable threats.” He elaborates, “This underpins each and every product and service that we have developed to suit the customers’ protection requirements. The underlying strategy is to provide timely updates for threat management by integrating with network information flow.”

In Asia, Ang says that the company has an expansion strategy in place. “We have started to look at Indonesia seriously even though there are still a lot of uncertainties there socially and economically. We have since employed a business development manager to support our channel as well as our customers there.”

In addition, Ang adds that with the launch of the company’s Worry-Free Security campaign which highlights the importance of security and aims at assuring Small and Medium Businesses (SMBs) just how quick and simple it is to implement security in their network, “we are firing up all engines and beginning to grow our channel base pretty aggressively.”

“Our past marketing initiatives have laid the ground well for our recruitment campaign and we have lined up other channel enablement initiatives to support this thrust, for example, the setting up of Authorized Training Centers in each of the key countries, channel certification programs and so on,” he elaborates.
With the launch of the Worry-Free line of products for the SMB market, Ang says that Trend Micro is open to the SMB market, Ang says that Trend Micro is open to attracting any IT reseller across the region, from those selling motherboards, to those developing and implementing solutions for the market.

As to what Trend Micro expects from its partners, Ang says that fundamentally, end-users look forward to their resellers for advice and recommendations. He expects the company’s partners to be “forward-looking people who are willing to see things from a new perspective, give our product a chance by picking them up and doing the stress test to see the value of the Trend Micro product and comparing it with the existing product they are selling.” In addition, partners should believe in keeping margins so as to provide better after-sales service to customers.”

Commenting on Trend Micro’s success in the region, Ang attributes it to the company’s strong vision and its passion in adhering to its mission statements. “All our products, services and directions are governed by our belief of “a world safe for exchanging digital information.” In turn, this mission has driven our mission to “ensure digital operational continuity against unpredictable threats.”