11- 12 May 2015 | Hilton Kuala Lumpur Hotel, Malaysia

CMO Asia Summit 2015

The ultimate meeting point for modern decision makers

The CMO Asia Summit is a premium forum bringing together leading CMOs and top marketers in the region with the most renowned advertising agencies, marketing firms and solution providers for a highly focused discussion on the latest tools and strategies for conquering the hearts and minds of Asian and global consumers.
 
"A well organised summit focusing on practice, rather than theory, with experts sharing what they are doing vs. what their views on marketing are which makes the sessions very authentic." -VP Marketing Operations, Unilever
 
"Great "real" CMO attendees, fantastic moderator and panel discussions. I greatly enjoyed the event and looking forward to next year!" -International Marketing Director, Twitter 
 
"An extremely well organised event with top level participants! The summit delivers on its promise of connecting regional decision makers with agencies". -Labbrand
 
"What a refreshing event format, thoroughly enjoyed the insights gained and connections made!" -DIA Brand Consultants
 

 

Building an Insights Factory – Exploring the right data, uncovering new insights and translating them into cost-effective, high-impact marketing strategies
 
Engaging Minds & Hearts – Creating personalised, engaging and useful streams of content to deliver genuine customer value and earn brand loyalty
 
Omni-Chanel Influence – Winning over today’s empowered consumers by delivering integrated, connected and consistent experiences regardless of channel, device or location
 
Glocalising Brands – Ensuring success globally by marketing locally with tailored communications that celebrate market diversity while upholding brand consistency
 
Chief Marketing Technologists – Constantly evolving your digital competitive advantage by building and strengthening internal competencies that drive innovation, results and revenue
 
In with the Old, In with the New – Embracing both traditional and emerging marketing channels for a powerful combination to capture a broader consumer base
 
Marketing ROI – Measuring and optimising marketing spend and brand investments to generate improved returns
 
Marching to the Same Beat – Nurturing consistent interdepartmental collaboration and strategy alignment to achieve synergy and fuel company growth
 
Future-Proofing the Business – Detecting and harnessing upcoming trends, tools and technologies to stay relevant and profitable in the next digital decade

 

Daryl Lau, CMO, OffGamers.com

Vanessa Liu, GM Search Engine Marketing, Baidu & Dean, Baidu Institute of Marketing

Sam Ahmed, SVP & Group Head of Marketing APAC, MasterCard

Presentation title:
 
Delivering Personalised Experiences by Optimising Your Marketing Mix to Strengthen User Engagement, Drive Conversion Rates and Reward Loyal Customers

 

Presentation title:

MasterCard’s Priceless Engine: Creating a Global e-Commerce Ecosystem to Collect Deep Purchasing Insights and Provide Superior Convenience
Presentation title:
 
Answering Uncertainty: Using Data Analytics, Interactive Technology and Brand Management Dashboard to Visualize Strategic Impact and Predict Marketing Return

 

Ralph Ahrbeck, Chief Strategy Officer, Shiseido

Jojo Cheung, Director of Marketing & Communications, IBM ASEAN

Takashi Okutani, GM Web Business Section, MUJI - Ryohin Keikaku

Presentation title:

Engaging Consumers Emotionally to Build Powerful Brand Relationships

Presentation title:

The New Work of Marketing: Evolving Buyer Segmentation Strategies and Engagement Systems to Translate Customer Responses into Tangible Business Outcomes
Presentation title:
 
MUJI Passport: Engaging Consumers in Omni-Channel Communication and Seizing Every Opportunity to Drive Them toward the Purchase Gateway

CMO Asia Summit 2015

Request for more information

We would be delighted to provide you with more information on the summit model. Do provide us with your details and we will be in touch!

Register your interest
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Pioneer ideas - illuminating exchanges

key topic areas include:

 

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Inspirational ideas - essential knowledge

confirmed speakers include:

 

Know your categories

 

Delegates will include CMOs, VPs, GMs, Directors of Marketing, Marketing Managers and Heads of Marketing from leading organisations in the region.

Delegate

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Solution Provider

The solution provider category will include advertising agencies, PR Firms, media agencies, consultants and organisations that provide any marketing and communications solutions.

Please do note that we have specific categories for delegates and solution providers. Do write in to us and find out which category you fall under and we would be more than happy to assist you and provide you with more information on the summit event model.

Listen to what our past attendees had to say

 

CMO Asia Summit 2014 - Solution Provider, Speaker & Delegate Highlights

The 2nd marcus evans CMO Asia Summit delivered world class briefings from some of the leading minds in the marketing industry including representatives from prestigious brands such as: Twitter, Hewlett-Packard, Unilever, Philips, Hyundai, Malaysia Airlines and many more.

Join the 2015 Summit along with top industry marketing professionals, agencies and consultants in an intimate environment for a focused discussion on the key drivers of marketing effectiveness.

 

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