11- 12 May 2015 | Hilton Kuala Lumpur Hotel, Malaysia
The ultimate meeting point for modern decision makers
The CMO Asia Summit is a premium forum bringing together leading CMOs and top marketers in the region with the most renowned advertising agencies, marketing firms and solution providers for a highly focused discussion on the latest tools and strategies for conquering the hearts and minds of Asian and global consumers.
"A well organised summit focusing on practice, rather than theory, with experts sharing what they are doing vs. what their views on marketing are which makes the sessions very authentic." -VP Marketing Operations, Unilever
"Great "real" CMO attendees, fantastic moderator and panel discussions. I greatly enjoyed the event and looking forward to next year!" -International Marketing Director, Twitter
"An extremely well organised event with top level participants! The summit delivers on its promise of connecting regional decision makers with agencies". -Labbrand
"What a refreshing event format, thoroughly enjoyed the insights gained and connections made!" -DIA Brand Consultants
Building an Insights Factory – Exploring the right data, uncovering new insights and translating them into cost-effective, high-impact marketing strategies
Engaging Minds & Hearts – Creating personalised, engaging and useful streams of content to deliver genuine customer value and earn brand loyalty
Omni-Chanel Influence – Winning over today’s empowered consumers by delivering integrated, connected and consistent experiences regardless of channel, device or location
Glocalising Brands – Ensuring success globally by marketing locally with tailored communications that celebrate market diversity while upholding brand consistency
Chief Marketing Technologists – Constantly evolving your digital competitive advantage by building and strengthening internal competencies that drive innovation, results and revenue
In with the Old, In with the New – Embracing both traditional and emerging marketing channels for a powerful combination to capture a broader consumer base
Marketing ROI – Measuring and optimising marketing spend and brand investments to generate improved returns
Marching to the Same Beat – Nurturing consistent interdepartmental collaboration and strategy alignment to achieve synergy and fuel company growth
Future-Proofing the Business – Detecting and harnessing upcoming trends, tools and technologies to stay relevant and profitable in the next digital decade
Daryl Lau, CMO, OffGamers.com
Vanessa Liu, GM Search Engine Marketing, Baidu & Dean, Baidu Institute of Marketing
Sam Ahmed, SVP & Group Head of Marketing APAC, MasterCard
Presentation title:
Delivering Personalised Experiences by Optimising Your Marketing Mix to Strengthen User Engagement, Drive Conversion Rates and Reward Loyal Customers
Presentation title:
MasterCard’s Priceless Engine: Creating a Global e-Commerce Ecosystem to Collect Deep Purchasing Insights and Provide Superior Convenience
Presentation title:
Answering Uncertainty: Using Data Analytics, Interactive Technology and Brand Management Dashboard to Visualize Strategic Impact and Predict Marketing Return
Ralph Ahrbeck, Chief Strategy Officer, Shiseido
Jojo Cheung, Director of Marketing & Communications, IBM ASEAN
Takashi Okutani, GM Web Business Section, MUJI - Ryohin Keikaku
Presentation title:
Engaging Consumers Emotionally to Build Powerful Brand Relationships
Presentation title:
The New Work of Marketing: Evolving Buyer Segmentation Strategies and Engagement Systems to Translate Customer Responses into Tangible Business Outcomes
Presentation title:
MUJI Passport: Engaging Consumers in Omni-Channel Communication and Seizing Every Opportunity to Drive Them toward the Purchase Gateway
Please do note that we have specific categories for delegates and solution providers. Do write in to us and find out which category you fall under and we would be more than happy to assist you and provide you with more information on the summit event model.
CMO Asia Summit 2014 - Solution Provider, Speaker & Delegate Highlights
The 2nd marcus evans CMO Asia Summit delivered world class briefings from some of the leading minds in the marketing industry including representatives from prestigious brands such as: Twitter, Hewlett-Packard, Unilever, Philips, Hyundai, Malaysia Airlines and many more.
Join the 2015 Summit along with top industry marketing professionals, agencies and consultants in an intimate environment for a focused discussion on the key drivers of marketing effectiveness.