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MDA: IN THE FOREFRONT OF LEADING AND NURTURING SINGAPORE’S MEDIA INDUSTRY
The Media Development Authority (MDA), Singapore’s leading agency committed to developing the local media industry, started its mission in 2003 and has since then advanced impressively in transforming Singapore into a Global Media City. Besides its principal activity of regulating all aspects of media communications, MDA has managed to push the island state to its zenith in the comprehensive digital media age.In the past few years, it has focused increasingly on new media services and interactive digital media, aiming to foster a pro-business environment for local industry players in the more and more connected world. The forward-looking institution realized early
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DEDICATED TO BRIDGING MOBILE ALLIANCES
Bridge Alliance, the leading mobile alliance in the Asia Pacific is focused on serving customers who roam across the alliance network and has recently launched a number of key services such as Bridge DataRoam, Bridge Traveller Program and Bridge ConciergeGo. Customers of the member operators can enjoy these services that are exclusive and which offer unique benefits such as savings on roaming expenses and privileges.Asian e-Marketing used the opportunity to meet Ms. Mary Ong, Chief Executive Officer of Bridge Alliance last month at the CommunicAsia, Singapore’s biggest Infocomm and Media Trade Event, to get more information on their services and
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CHANGINGWORLDS ZOOMS IN ON ATTACKING THE DILEMMA OF TARGETED MOBILE ADVERTISING
The ability to personalize adverts according to the preferences of individual users represents a fundamental paradigm shift for the advertising world. The promise of personalization is to eliminate all forms of advertising spam by ensuring that users are only presented with adverts that are genuinely relevant and timely.In this way users will come to view advertising content as yet another form of valuable content, rather than a necessary evil to be tolerated. However, delivering effective personalization requires a level of understanding of individual users that goes far beyond demographic profiles that many advertisers have often relied on to inform their
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MOSTYLE: MAKING EVERYONE MOBILE PUBLISHERS
Melbourne-based Mostyle recently launched their new mobile service that allows anyone to create a free 3G mobile website which is compatible with all handsets and publish it to a global community. Offering the complete web 2.0 experience including text, photos, videos and sharing comments with friends, communities or customers across the world at any time the company’s technology enables businesses, brands or users to publish their content to a global audience simply by logging onto its homepage and clicking the “Create Mosite” link (http://www.mostyle.mobi). The Mostyle platform's ability to quickly create and manage mobile sites for the purpose of mobile ad
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THE SKY IS THE LIMIT FOR DIGITAL CONCIERGE 2GO
Last month Digital Concierge 2Go (DC2Go) was launched at the CommunicAsia 2008, a venture that is headed by the Singapore-based visionary software company CellCity. Asian e-Marketing managed to get an interview with Mr. Dannie Francis, Chief Executive Officer of CellCity, who was passionately talking about his free service for mobile phone users in Singapore - which includes a mobile application version, a website and a WAP version.The kick-off for the Digital Concierge pilot run took place a year ago at the CommunicAsia 2007, a joint project of Infocomm Development Authority (IDA) of Singapore and Singapore Tourism Board (STB) and part
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NETBISCUITS: BRINGING PASSION TO THE MOBILE EXPERIENCE
There will be approximately four billion mobile phone users by 2010 according to the prognosis of experts and it’s expected that more than half of these users will access the Internet in a mobile way. So, it’s no surprise that two topics have made a come-back in the mobile space over the past year, namely mobile internet and mobile advertising, which actually reinforce each other. The enthusiasm for both the above seems to be right now unlimited in the mobile industry, but be aware that the mobile should be looked at as an advertising medium in its own right as
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MAKING MOBILE TV ADVERTISING WORK
MComms TV is a software solutions company specializing in live Mobile TV monitoring, digital audio and video mixing, transcoding and Mobile TV Ad Insertion for the telecommunications industry. Their products are globally used to deliver innovative Mobile TV both by network operators and content providers. And it can be expected that the company’s business and technology expertise will be in high demand in the near future taking into consideration that next to print, TV remains the 2nd largest consumer of advertising dollars and the fact that mobile phones’ “small screens” offer a great alternative to reach an additional audience.Mr. Grant Simonds,
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