Asian Channels Expert Forum - The Return of Partner Relationship Management

TARGET AUDIENCE:

Top decision-makers, management & channel professionals.

Partner Relationship Management (PRM) was one of the hotly hyped solutions of the late 1990s, but it never made an impact in the Asia Pacific, mainly because of a lack of understanding of PRM and the solutions offered then, and a very 'bells and whistles' approach. In addition, the very definition of PRM was unclear, and that there were (and still are), many very different definitions floating around.

While the PRM landscape especially here in Asia still faces many hurdles, there is no denying the fact that the market here is finally ready for it, heralding its comeback into the region. This is good news for the channels industry because a strong, healthy PRM system can translate into successful channel, marketing and business strategies.

The expert forum on ‘The Return of Partner Relationship Management” is kicking off our power-packed line-up of events on August 1, 2007.

The Forum will create a dialogue on PRM , and cover everything attendees need to know about PRM – what exactly it is, its significant trends, the current scenario of the market, the obstacles it faces and why they are there, its benefits, how to ensure the PRM system translates into ROI, what it takes to implement a good PRM system, its evolution and more…

Discover the reality of PRM in this informative, power-packed, exciting and engaging seminar. Hoist the sails and set course for success with PRM by improving your interaction, collaboration and loyalty with your channel partners. Journey into the PRM world together with Asian Channels and find out everything you need to know about PRM.

GET ON BOARD NOW!

PROGRAM
09.30 - 10.00	Registration & Welcome Coffee
10.00 - 10.20	Demystifying PRM - Why PRM? Its benefits and challenges
10.20 - 11.00	PRM: Then & Now, Myth versus Fact - The Truth about PRM Why did PRM not take off in the late 1990s and early 2000? Why is it making its comeback? Is Asia ready for PRM?
11.00 - 11.20	Coffee Break
11.20 - 12.00	Traveling along the PRM Road - Present PRM Trends & Predictions for 2007
12.00 - 12.40	PRM: An e-Business & Channel Management Strategy How important a component is PRM to a company’s e-business and channel management strategy? Is PRM a technology or channel buzzword?
12.40 - 14.00	Lunch and 3 live demos (each 20 mins)
14.00 - 14.40	Making a Case for Successful PRM in Asia — A Case Study
14.40 - 15.20	Successfully Implementing PRM Solutions — How to Find Out What Best Suits your Company and PRM Best Practices
15.20 - 15.40	Coffee Break
15.40 -16.20	PRM & CRM – One Size Does Not Fit All Addressing the great need to understand both the core and subtle differences as well as similarities between these two strategies, and why they are not and never can be, the same
16.20 - 17.00	EXPERT FORUM Panel Discussion: PRM, SaaS and the Channel: Where do partners stand? How is PRM is tied to Software as a Service (SaaS)? Will on-demand PRM succeed and take off in Asia? On-demand SaaS versus on-premise SaaS - Which one of these will fuel PRM adoption in the region, if at all? What should vendors and their partners consider when it comes to on-demand PRM? Can channels ensure ROI with on-demand SaaS?
17.00 - 18.00	Sundowner & Networking
18.00	END

We respect your privacy. If you would like to stop receiving information from us, please email sean@mediabuzz.com.sg with the title 'Unsubscribe'.