e-Marketing > ROI


Use this calculator to determine the ROI (Return on Investment) for your e-newsletter campaign. Just enter your campaign cost and projected responses under Input and click Calculate to instantly calculate the estimated ROI. Use this tool to test different sets of assumptions to see how your campaign results might vary with different response rates and different conversion rates.
 

Input Data

Number of emails you are sending out: 		 
 
Total campaign costs: $  
Response Rate: % of responses expected:   %
Conversion Rate: % of responders expected to make purchases:   %
Average profit per sale: $  

 
Results

# Responders:

Cost per response:
$
 
# Buyers:   Cost per buyer/new customer: $  
Total Profit from Campaign: $ Cost per piece: $  
ROI:   %