Wednesday Nov 14th

  • UX and SEO make an unbeatable team

    UX and SEO make an unbeatable team

    The days when websites were optimized for search engines only and flooded with keywords are long gone. The focus is now on the user and his individual needs and experiences, but the need for a target group-oriented approach is still challenging for many marketers.

  • Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support

    Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support

    One of the world's leading provider of open source solutions, Red Hat, announced the general availability of Red Hat Ansible Tower 3.3, the latest version of its enterprise framework for automating and orchestrating IT operations. It includes an updated user interface, improved scaling and the ability to run Ansible Tower on Red Hat OpenShift Container Platform, Red Hat’s enterprise-grade Kubernetes container application platform.

  • To ensure growth, you will need to be disruptive

    To ensure growth, you will need to be disruptive

    Every year, Kantar Millward Brown calculates the brand values of more than 2,000 international brands, which are listed in the global database BrandZ. A recent analysis shows that less than 10% of these brands increased their value between 2014 and 2017.

  • EY and Microsoft launch blockchain solution for content rights and royalties’ management

    EY and Microsoft launch blockchain solution for content rights and royalties’ management

    Ernest & Young (EY) and Microsoft launched a blockchain solution for content rights and royalties’ management that aims to streamline costly and time-consuming processes significantly involved. Their solution has been designed to serve any industry where intellectual property or assets are licensed to other parties and where the creators are paid royalties based on royalty agreements.

  • Digital voice assistants set a trend in the SEO market of the future

    Digital voice assistants set a trend in the SEO market of the future

    In the age of digitization, the consumption of content across different channels often changes quickly. Anyway, the search for content itself has remained relatively constant, since search engines are dominant for many years - with Google taking the lead and being far ahead of all competitors. At least, we see as well more and more digital assistants with speech recognition entering the market, like Apple Siri, Samsung Viv, Amazon Echo, Microsoft Cortana, Facebook M, SoundHound Hound and Google's own product Google Home.

  • 5G: The roadmap to launch in Asia

    5G: The roadmap to launch in Asia

    By 2022, there will be 280 million 5G subscriptions in Asia Pacific, with 5G service revenue reaching US$4.5 billion. Compared to previous generations of networks, 5G’s significance lies in its capability to offer real time end-to-end service offerings. Alongside the emergence of technologies such as the IoT, drones, smart devices and with increased mobile phone uptake, 5G has been seen as a key enabler of all these by providing the infrastructure to carry large amounts of data, creating a smarter and more connected world and also driving the digital economy.

  • Lazada pledges to cultivate and sustain a prosperous eCommerce ecosystem in SEA

    Lazada pledges to cultivate and sustain a prosperous eCommerce ecosystem in SEA

    Considering that digitization was still smiled at a few years ago, two-thirds of retailers look at it today as an opportunity to thrive, aware of the fact that shop systems will be much more than just additional distribution channels in the future. The boundaries between online, offline and mobile will continue to merge and the distribution channels no longer coexist but used in combination the way consumers want them to. Hence, the cross-channel shopping experience is at the top of every merchant’s list when it comes to customer expectations.

  • Fake store growth requires new cybercrime definition, says JC3 and APWG

    Fake store growth requires new cybercrime definition, says JC3 and APWG

    The Japan Cybercrime Control Center (JC3) and the global counter-cybercrime association APWG just released a report detailing the enormous, rapid growth in fake shopping websites pretending to be retail shopping sites, using data from the Japanese National Policy Agency (NPA). These “fake store” websites accounted for about 7,000 reports of consumers in Japan being victimized by the theft of money or their personal information between June 2016 and June 2017.

  • Making real-time operational decisions in the blink of an eye

    Making real-time operational decisions in the blink of an eye

    Simply having predictive models that suggest what might be done won’t be enough to stay ahead of the competition, Bill Frank states in his article “Let algorithms decide – and act – for your company”, part of the Harvard Business Review “Predictive Analytics in Practice”.

  • Emerging Cryptocurrency POS technology eventually solves the mass market Bitcoin blockade

    Emerging Cryptocurrency POS technology eventually solves the mass market Bitcoin blockade

    Almost a decade in the making since the inception of Bitcoin, and with a current market-cap hovering around half a trillion dollars USD, Bitcoin, cryptocurrency and blockchain have become common to the tech savvy. While most people don’t understand how they work, Bitcoin and cryptocurrency are not only hot topic buzzwords, but they’ve created thousands of multi-millionaires. Even so, most people in the mainstream have no interest or intent to embrace Bitcoin and, as such, it still has veritably no bearing on everyday life as one still can’t even pay for a cup of coffee with any cryptocurrency.

  • Ooyala reports on the rising tide of streaming video content

    Ooyala reports on the rising tide of streaming video content

    Ooyala, a provider of software and solutions that optimize the production, distribution and monetization of media, just presented its Q1 2018 Global Video Index Report. For more than 10 years the company is at the forefront of shaping the OTT and media workflow revolutions as a leading expert in its field.

  • Personalization through Marketing Automation

    Personalization through Marketing Automation

    Buyers tend to seek as much autonomy and independence as possible during their buying decision-making process. As a result, far more than 50% of all purchase decisions have already been made before potential buyers appear on the radar of the sales department, making it difficult to actively influence them.

  • Why you need a data strategy for successful data driven marketing

    Why you need a data strategy for successful data driven marketing

    First, there was the big data hype and now the AI boom engrosses marketing, although none on its own can create data on its own. Since big data gurus once told us that we would only need to collect as much information as possible about our customers to know everything about them, we lived the misconception, but it soon became clear that you can’t find the needle in the haystack by accumulating more hay. Neither does it get easier to find the relevant information about a customer by collecting more data about him.

  • FreakOut about the future of native ads

    FreakOut about the future of native ads

    Asian eMarketing met recently with Narayan Murthy Ivaturi, VP South East Asia & India, in charge of strategic partnerships, product integration and development for FreakOut, one of Japan's largest ad-tech companies.

This week's highlights

Lazada pledges to cultivate and sustain a prosperous eCommerce ecosystem in SEA

Category: November 2018 - Email Marketing & E-Commerce
Considering that digitization was still smiled at a few years ago, two-thirds of retailers look at it today as an opportunity to thrive, aware of the fact that shop systems will be much more than just
Read more...

Ménage à trois of digital + retail + innovation turns out to be difficult

Category: November 2018 - Email Marketing & E-Commerce
As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of dollars, rewarding those brands willing to digitally reinvent themselves constantly and matching consumer d
Read more...

Meltwater’s tips on how to supercharge holiday sales through social media

Category: November 2018 - Email Marketing & E-Commerce
A new report from Meltwater, titled E-commerce in SEA: Supercharging Holiday Sales Through Social Media, analyzed consumer sentiment during the year-end shopping period last year to help ecommerce com
Read more...
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Previous articles

Customer Data Platform (CDP) - key to customer-centric marketing

Category: October 2018 - Personalised & Customer-Centric Content Marketing
A Customer Data Platform (CDP) stores first-party data and enables single customer views on customers and touchpoint contacts.
Read more...

WARC’s content strategy trends for more effective marketing

Category: October 2018 - Personalised & Customer-Centric Content Marketing
WARC, the global authority on advertising and media effectiveness, just released its Effective Content Strategy Report 2018, outlining key content marketing themes from the world's most effective camp
Read more...

Easy tips to feel more resilient and controlled

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Communication is ingrained in every facet of life, yet many struggle with fear, insecurity and general ineffectiveness when they find themselves eye to eye with someone to present ideas, address compl
Read more...
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Previous month's highlights

Making real-time operational decisions in the blink of an eye

Category: August 2018 - Predictive Algorithms & Native Ads

Simply having predictive models that suggest what might be done won’t be enough to stay ahead of the competition, Bill Frank states in his article “Let algorithms decide – and act – for your company”, part of the Harvard Business Review “Predictive Analytics in Practice”.

Appier launched AI-driven proactive marketing automation platform AIQUA

Category: August 2018 - Predictive Algorithms & Native Ads

Appier a leading artificial intelligence (AI) company, announced the launch of AIQUA, a proactive marketing automation platform that helps marketers harness the power of AI to preemptively understand and segment their audience, and to engage users with AI-based messages across channels.

Interconnectedness makes the difference in marketing’s future

Category: August 2018 - Predictive Algorithms & Native Ads

Our economy never changed so rapidly and on so many levels simultaneously as today This high degree of varied and complex change dynamics has led many companies to focus on individual topics and measures, rather than linking them. In fact, there are two very different types of change that occur at very different speeds which are worth to mention:

If knowledge is power, then predictive analytics promises the ultimate knowledge

Category: August 2018 - Predictive Algorithms & Native Ads

Jeanne Harris and Marc Mc Donald impressed me with their top-notch article in the Harvard Business Review Insight Center Report “Predictive Analytics in Practice”, that immediately starts with the statement: “If knowledge is power, then predictive analytics promises the ultimate knowledge—that of the future – which is within reach”.

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To ensure growth, you will need to be disruptive

Category: September 2018 - Marketing Analytics, Automation & Attribution

Advanced Data Modeling

Category: September 2018 - Marketing Analytics, Automation & Attribution

PHD and Volkswagen launch Engine for data-driven advertising

Category: September 2018 - Marketing Analytics, Automation & Attribution

Lead Scoring means measuring willingness to buy – constantly

Category: September 2018 - Marketing Analytics, Automation & Attribution

RTB House’s multi-layer brand safety mechanism has natural language processing at its core

Category: September 2018 - Marketing Analytics, Automation & Attribution

Powerful machine learning and analytics platform Cloudera Enterprise 6

Category: September 2018 - Marketing Analytics, Automation & Attribution

Blockchain technology – trendsetter and transformer

Category: September 2018 - Marketing Analytics, Automation & Attribution

Priceless® experiences rolling out for League of Legends esports community

Category: September 2018 - Marketing Analytics, Automation & Attribution

Thinking of yourself as a busy person can boost your self-control

Category: September 2018 - Marketing Analytics, Automation & Attribution
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