Saturday Nov 18th

Latest News

  • AR to "augment" existing communication and marketing tools

    AR to "augment" existing communication and marketing tools

    Augmented Reality (AR) technology is the virtual addition of digital, computer-generated information to the real world and a buzzword of the advertising and media industry since 2010 for good reason. It holds the technology for one of the most important evolutionary stages in information technology, such as the interaction possibilities in real-time as well as the three-dimensional perception of contents.

  • Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

    Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

    More and more networked devices, professionalized hacking groups, and the development of sophisticated malware become a growing challenge for security managers as attacks are pushing the boundaries of traditional security solutions.

  • element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

    element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

    element14.com, the world’s largest electronic design community, has launched a new Design Challenge for designers and engineers called ‘IoT on Wheels’, looking for 10 community members to demonstrate the power of IoT-connected transport solutions by creating a prototype that shows how current technologies can make today’s vehicles safer, smarter and more efficient.

  • Mobile-first Indexing and what website operators should consider to meet with success

    Mobile-first Indexing and what website operators should consider to meet with success

    More and more people are using smartphones and tablets to surf the internet, so that mobile search accounts for around half of all search queries by now.

  • Retarus issues warning about spam wave claiming to offer stock market tips

    Retarus issues warning about spam wave claiming to offer stock market tips

    The security experts at Retarus are warning users about a spam wave spreading quickly across email inboxes. The email security provider has recently recorded a sharp rise in the volume of messages proposing that readers buy supposedly promising shares. By means of these investment recommendations, cyber criminals are trying to influence the share price of specific companies to their own advantage.

  • How to train your dragon

    How to train your dragon

    When was the last time you were really taken by surprise?

    It happened in a rather humdrum construction meeting the other day, when a lawyer walked into the room. There was a tricky problem thrown down on the table; all thirty construction personnel were either nodding off or furling their brows at it ‒ not a creative dragon among them. The client wanted to reduce the time it took to install a monster pump, and no one seemed to have the solution.

  • Zenith’s Media Consumption Forecast 2017

    Zenith’s Media Consumption Forecast 2017

    According to Zenith's latest Media Consumption Forecast, 71 % of the total Internet consumption will be allotted to mobile this year, whereby the largest growth rates are expected in North America (75%) and the Asia Pacific region (75%).
    It is even forecasted that by 2019 a quarter of the world's total media consumption will be spent on the mobile Internet. Worldwide, people will then use the mobile web via browsers and apps 122 minutes a day, which is an enormous growth, considering that in 2010 it was only ten minutes.

  • What marketers want to achieve by implementing Artificial Intelligence (AI)

    What marketers want to achieve by implementing Artificial Intelligence (AI)

    Customer satisfaction and more ROI for the company, due to more opportunities for personalized real-time campaigns and automated workflows, are just some of the goals marketers want to achieve when using artificial intelligence, according to the recent Forrester and Emarsys study ‘Building Trust and Confidence: AI Marketing Readiness in Retail and E-Commerce’. Around half of the retailers surveyed are nevertheless still missing out on leveraging AI marketing to personalize the customer journey and better understand customer behaviors, the report states.

  • How deep learning turned sci-fi-esque predictive intelligence into reality

    How deep learning turned sci-fi-esque predictive intelligence into reality

    20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easily beat not only chess players, but also succeed in similarly sophisticated games, like the 3000-year-old Chinese game of Go, and most recently, poker challenges against multiple human pros. These wins against humans were results from artificial intelligence.

  • China Mobile and ZTE Corporation launched a live 5G field test

    China Mobile and ZTE Corporation launched a live 5G field test

    Conducted in Guangzhou University Town, which is one of the most typical high-traffic scenarios, China Mobile and ZTE launched a key 'pilot field' for enhancing user experience in 5G eMBB scenarios, using ZTE's 3.5GHz NR base station product. For the next stage, multi-site networking tests will be deployed to test wireless coverage, throughput, mobility, delay, and other 5G network indicators.

  • IoT turns the security industry upside down

    IoT turns the security industry upside down

    The second edition of INTERPOL World 2017 Congress is closing today, where experts shared three days in a row their knowledge and discussed how to protect the world from cybercrime in an age of globalization. The theme of this year’s congress was “Fostering Innovations for Future Security Challenges” and Asian eMarketing focused on the discussions on security challenges the world is facing by using big data and Internet of Things (IoT) products, as well as Darknet marketplaces, since these are the most pressing issues the digital media and marketing industry must tackle, apart from the fact that the cost of cybercrime to the global economy is estimated at $445 billion a year.

  • The basics for effective Amazon SEO

    The basics for effective Amazon SEO

    Whoever wants to sell on the Internet can’t ignore Amazon, as it has long overtaken Google when it comes to product search. The huge shop-in-shop-portal is simply known and used by almost everyone.

  • Cut down on CX analysts and data scientists with QualtricsIQ

    Cut down on CX analysts and data scientists with QualtricsIQ

    Last week, the experience management company Qualtrics was showcasing its artificial intelligence and machine learning technology to the media, besides introducing its new office and team in Singapore.

  • Benefits of cloud infrastructure vital for competitiveness

    Benefits of cloud infrastructure vital for competitiveness

    The proportion of businesses in Asia Pacific reaping the rewards of embracing cloud infrastructure services has increased significantly in the last quarter, according to a global survey of 1,610 IT professionals, conducted by Oracle. Oracle Cloud Infrastructure, which is managed, hosted, and supported by Oracle, provides organizations with tools they need to migrate, build, and run production, business-critical applications in the cloud. Oracle's fast infrastructure services offer comprehensive control and the versatility to run both traditional and cloud-native workloads, with predictable savings.

This week's highlights

Adobe and Microsoft unveiled the next milestone in their strategic partnership

Category: November 2017 - Email Marketing and Integrative Lead Management
Adobe Experience Manager, Adobe’s industry-leading content management solution in Adobe Marketing Cloud, is now integrated with Microsoft Dynamics 365, which provides universal web standards and
Read more...

How contemporary lead management works

Category: November 2017 - Email Marketing and Integrative Lead Management
In a recent study, the management consultancy McKinsey noted that only few companies are really prepared for digital transformation. Digitization is posing major challenges for marketing and sales, wh
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Growth in marketing budgets stalled in 2017, still increased investment in digital advertising can be expected, Gartner reveals

Category: November 2017 - Email Marketing and Integrative Lead Management
Growth in marketing budgets has stalled after continued increases over recent years, according to a survey by Gartner, Inc. that states marketing budgets hit a plateau in 2017 after three years of gro
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Not ticking anyone off? Then you just aren’t trying hard enough!

Category: November 2017 - Email Marketing and Integrative Lead Management
When was the last time you really offended someone at work? If you are a leader and your answer was ‘never’, you may want to rethink your job title. After all, American statesman and retir
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Modern lead management must pay heed to new benchmarks

Category: November 2017 - Email Marketing and Integrative Lead Management
By now it is clear as day that digitization creates a pre-informed customer who has altered requests on assistance and support. This demands a new lead management, whose role is to capture, qualify, a
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Previous articles

Three guys walk into a bar…

Category: October 2017 - Programmatic & Native Advertising
The opening line ‘ Three guys walk in to a bar…’ has fueled the material of comedians from Lenny Bruce to Jerry Lewis. For a surfer, a gamer and an engineer, it plays on our notions
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It’s never too late to NOT grow up

Category: October 2017 - Programmatic & Native Advertising
Ever since our drawings of stick figures were hung up on the fridge at home, we’ve been telling the world what we want to be when we grow up. Even our dress-up toys (the little plastic stethosco
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MediaMath bolsters antifraud suite with ads.txt to ensure legitimate publisher inventory

Category: October 2017 - Programmatic & Native Advertising
MediaMath announced an aggressive rollout of the IAB’s “ads.txt” initiative across its entire supply footprint throughout MediaMath’s Curated Market, the company’s guaran
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Embracing the ‘power of and’ is vital to succeed in new era of connectivity

Category: October 2017 - Programmatic & Native Advertising
Operators need to take a holistic approach to their network and embrace the ‘power of and’ if they are to meet rising customer demand, improve scalability and reduce network complexity, No
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Adobe Advertising Cloud for full transparency, flexibility, and convenience

Category: October 2017 - Programmatic & Native Advertising
Adobe Advertising Cloud, the first end-to-end platform for managing advertising across traditional TV and digital formats, just announced that it has a solution to the industry’s biggest hassle
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Previous month's highlights

Can the Art of War teach us how to pioneer an innovation industry?

Category: August 2017 - Search Engine Marketing & Optimzation

It is an inconvenient truth that from the dawn of mankind, war has been a sad feature of the human condition. Human conflict comes at enormous cost with its impacts on people and society.

Happiness doesn’t come cheap, but it pays up…

Category: August 2017 - Search Engine Marketing & Optimzation

In many ways, there’s no such thing as ‘just a job’. What we do within our 9-to-5 work week is powerful. Work defines and shapes us; it takes the form of our personal fingerprint on society. And considering that the average person will give 100 000 hours to working over a lifetime, our jobs are anything but a sideline gig in the greater narrative of life. Our work is deeply personal, grafted into the mesh of our unique human design.

Anyone’s browsing history can be used to reveal their identity

Category: August 2017 - Search Engine Marketing & Optimzation

According to NordVPN, an advanced VPN (Virtual Private Network) service provider, two German researchers did an experiment that revealed how easy it is to identify Internet users’ through their browsing history - simply by following the fingerprints they leave online.

Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation

E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting maximum click rates. Many online marketers do not know, however, that the SEO job consists of more than just the fight for the best position in the ranking lists. An up-to-date search engine optimization is based on understandable information, appropriate content, careful and timely planning, as well as good usability of the web shop, hence, the persons in charge of SEO should try to avoid the following mistakes:

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3 tips for marketers to track the effectiveness of ads

Category: September 2017 - Immersive and Engagement Marketing

Ad platforms need to break out of ‘Walled Gardens’

Category: September 2017 - Immersive and Engagement Marketing

Will human creativity still be needed in the future?

Category: September 2017 - Immersive and Engagement Marketing

How to train your dragon

Category: September 2017 - Immersive and Engagement Marketing

AR to "augment" existing communication and marketing tools

Category: September 2017 - Immersive and Engagement Marketing

Cut down on CX analysts and data scientists with QualtricsIQ

Category: September 2017 - Immersive and Engagement Marketing

Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance

Category: September 2017 - Immersive and Engagement Marketing

VR/AR, AI and machine learning define the future of marketing

Category: September 2017 - Immersive and Engagement Marketing
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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