Tuesday Oct 15th

  • The most important developments in native advertising

    The most important developments in native advertising

    The discussion about the optimal advertising space is becoming more and more intense. One thing is certain: one-sided relationships between advertisers and publishers are no longer sustainable - full transparency, quality and efficiency are the norm.

  • Storytelling - the latest trend for thousands of years

    Storytelling - the latest trend for thousands of years

    Storytelling is often sold as the latest marketing trend, but we know that storytelling is neither a trend nor a novelty. Nevertheless, many advertising agencies are still mainly design-oriented and only slowly becoming aware of the power of good stories. Thanks to digital marketing, this power can also be measured accurately and quickly, proving that communication without a story cannot compete with story communication in terms of conversion rates.

  • Conversational AI is now integrated in Cortana and ready for developers

    Conversational AI is now integrated in Cortana and ready for developers

    Modern digital assistants, such as Amazon’s Alexa, Google’s Siri and Microsoft’s Cortana, are constantly evolving, but let’s be honest, nevertheless it’s still in its infancy and quite limited. Basically, these systems can only respond to previously learned commands and use technology that's been around in cars for a dozen years.

  • Top criteria for brand success in the age of digitization

    Top criteria for brand success in the age of digitization

    The digitalization trend in marketing has made brand management more complex: it is faster, more transparent and less predictable and controllable due to the momentum of social networks. Digital transformation is lived reality by now, making agility and adaptability generally the top criteria for brand success.

  • Zendesk’s ‘Gather’ provides trusted and transparent support at scale

    Zendesk’s ‘Gather’ provides trusted and transparent support at scale

    Zendesk. announced the launch of Gather, a powerful new product that enables companies to provide trusted and transparent support to customers through online community forums. Gather creates a space where customers can engage with each other and company experts to offer guidance and insight beyond what a single customer support agent might be able to handle.

  • Open data

    Open data

    When talking about customer-centricity and personalization, we have to talk about open data as well, the idea that some data should be freely available to everyone, without restrictions from copyright, patents or other mechanisms of control.

  • WhatsApp for Zendesk in Asia

    WhatsApp for Zendesk in Asia

    Zendesk’s vision to connect customer conversations across web, mobile, and messaging comes to life with WhatsApp for Zendesk, now available across Asia Pacific (APAC). The WhatsApp Business API connector will allow businesses to quickly and easily reach and respond to their customers using WhatsApp across the region.

  • Artificial Intelligence in marketing is gaining momentum

    Artificial Intelligence in marketing is gaining momentum

    The interest in gaining a competitive advantage with the help of Artificial Intelligence (AI) runs through a wide range of industries, such as e.g. health care, production, automotive or military, which are investing billions into the technology. The marketing industry certainly started to test various fields of application, where the use of AI could advance the business. The Salesforce State of Marketing Report 2018 already provided an insight into how widespread the use of AI has become, although the authors of the study emphasize that all in all no dominant use has yet emerged. The study shows, however, that 39% of marketing decision makers rely on AI and 29% of respondents already use AI-based systems to personalize their offers via email.

  • Shopping app installs skyrocket during festive periods

    Shopping app installs skyrocket during festive periods

    AppsFlyer, a global leader in mobile attribution and marketing analytics, released its 2019 App Market Insights report which examines the Tet holiday season in Vietnam, providing marketers comprehensive insights to optimize their campaign strategies over the festive period. The report analyzed 200 million app installs over a 2-months period in 2018 and 2019, tracking metrics such as app opens, number of purchases, as well as installs with cost data.

  • Qualtrics announces new AI capabilities to improve the quality of research insights

    Qualtrics announces new AI capabilities to improve the quality of research insights

    Qualtrics, the leader in experience management, announced the launch of ExpertReviewTM – Response Quality. Powered by artificial intelligence (AI), this new solution empowers market researchers and insights professionals to weed out poor quality feedback, allowing organisations to make critical business decisions with more accurate data.

  • Tata Consultancy Services’ study benchmarks adoption levels of four business behaviors needed to thrive in today’s rapidly evolving global economy

    Tata Consultancy Services’ study benchmarks adoption levels of four business behaviors needed to thrive in today’s rapidly evolving global economy

    Leading global IT and business solutions provider, Tata Consultancy Services (TCS) has announced findings from its global study titled, Winning in a Business 4.0™ World, which benchmarks large companies in their Business 4.0 growth and transformation journeys by mapping their adoption of four critical business behaviours: driving mass personalisation, creating exponential value, leveraging ecosystems, and embracing risk.

  • Qualtrics research reveals the business impact of responding to customer feedback

    Qualtrics research reveals the business impact of responding to customer feedback

    Qualtrics, the leader in experience management (XM), revealed the extent to which Singaporean businesses are responding to customer feedback and the subsequent impact on business outcomes.

  • CastingAsia launches CPA and CPC capabilities for influencer marketing

    CastingAsia launches CPA and CPC capabilities for influencer marketing

    CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, announced the launch of cost-per-acquisition (CPA) and cost-per-click (CPC) capabilities on the CastingAsia platform, in a bid to provide a way for marketers to better address the impact that influencer marketing can have on a business.

  • New generation of B2B decision makers stepped in

    New generation of B2B decision makers stepped in

    Hardly anyone abstains from checking the smartphone at least once a day, not to mention that our little all-around gadgets are used for tasks like shopping, booking restaurants or whole vacation trips, always assisting us in life. In fact, the phone feature is rarely used, since the communication preferences of the younger generation in particular focuses more on chatting than speaking. This trend has of course an impact on businesses and there is no reason to assume that it is different in B2B compared to the B2C industry.

This week's highlights

Marketing Automation Systems for state-of the-art lead management

Category: October 2019 - Micro-moments & Customer Journey
The term “marketing automation” is defined as the IT-supported execution of recurring marketing tasks with the aim of increasing the efficiency of marketing processes and the effectiveness
Read more...

New SEO tool helps Amazon sellers boost product visibility

Category: October 2019 - Micro-moments & Customer Journey
The leading Amazon analysis software, Egrow has announced the addition of a new SEO tool for Marketplace sellers. The new Keyword Rank Tracker tool, which has been integrated into the popular Egrow so
Read more...

Businesses in APAC embrace Automation and AI for the sake of better customer experiences

Category: October 2019 - Micro-moments & Customer Journey
For online retailers, it’s no longer a simple case of bricks vs. clicks anymore. Spoilt for choice these days, consumers are far less loyal to brands and are more likely to try new products. Wit
Read more...
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Previous articles

Is marketing solely driven by systems and algorithms soon?

Category: September 2019 - Marketing Automation, Analytics & Attribution
Marketing is highly digital nowadays and has its hands full with data and measurable target group reactions. The challenge the industry faces, however, is to channel the flood of data, to filter out t
Read more...

WhatsApp for Zendesk in Asia

Category: September 2019 - Marketing Automation, Analytics & Attribution
Zendesk’s vision to connect customer conversations across web, mobile, and messaging comes to life with WhatsApp for Zendesk, now available across Asia Pacific (APAC). The WhatsApp Business API
Read more...

Top criteria for brand success in the age of digitization

Category: September 2019 - Marketing Automation, Analytics & Attribution
The digitalization trend in marketing has made brand management more complex: it is faster, more transparent and less predictable and controllable due to the momentum of social networks. Digital trans
Read more...
View More Articles

Previous month's highlights

SpotX facilitates easy access to third-party viewability and verification for in-app mobile ads

Category: July 2019 - Multichannel, Mobile & Video Marketing

As content consumption on mobile continues to increase around the world, so has advertising spent on the medium. In fact, nearly a quarter of digital advertising budgets are allocated to mobile apps, according to a report conducted by Forrester Consulting on behalf of PubMatic.

Criteo Direct Bidder is now compatible with Accelerated Mobile Pages

Category: July 2019 - Multichannel, Mobile & Video Marketing

Criteo announced that its leading header bidding solution, Criteo Direct Bidder (CDB), is now compatible with Accelerated Mobile Pages (AMP), the web component framework developed by Google that has the mission to "provide a user-first format for web content".

INTERPOL World: Finding joint solutions to future security challenges

Category: July 2019 - Multichannel, Mobile & Video Marketing

In our rapidly changing world, it takes a coordinated effort of the public and private sectors to identify new threats on the horizon and ensure both police and society are prepared to face them. At least, that has been the key message of INTERPOL World 2019, a global security and innovation conference which was taking place from July 2-4, 2019 in Singapore.

Data- and location-based marketing for relevant campaigns

Category: July 2019 - Multichannel, Mobile & Video Marketing

When it comes to what makes a successful marketing campaign, today it is obviously the situation that determines the value, since the geographic location of the customer is decisive: consumers are used to having their taxi picking them up right where they are, they read online reviews for the best restaurants in their area before making reservations; and search by app for the nearest parking lot.

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