Tuesday Aug 20th

This week's highlights

Real users live everywhere - not just in Walled Gardens

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
According to a survey of the market research firm eMarketer, global spending for online advertising will reach nearly 427 billion US dollars in 2020. But how can advertisers use their media budget eff
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What’s really the adding value of programmatic

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
Providing content on the Internet free of charge is made possible by advertising. However, not targeted or obtrusive advertising endangers the proper functioning of this model. Rather, it favors the m
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Predictive analytics methods in marketing

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
In the following is a list of the most important predictive analytics approaches that allow to forecast consumer behavior and customer needs which should be useful for your business planning as well a
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Previous articles

Videos are drawing the distinction

Category: July 2019 - Multichannel, Mobile & Video Marketing
Short video clips manage to explain complex content in less than three minutes while entertaining at the same time. To no surprise, they are nowadays often replacing long and unmanageable texts that a
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Why your brand needs a centralized customer data platform

Category: July 2019 - Multichannel, Mobile & Video Marketing
Rather than waiting for people to find products, brands are now matching products to the people.Consider this hypothetical example: Beats by Dre targets Peter, a 30-year-old marathon runner, with ads
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Seamless data quality helps enterprises meet standards of GDPR and increasingly stringent privacy laws worldwide

Category: July 2019 - Multichannel, Mobile & Video Marketing
Melissa, a leading provider of global contact data quality and identity verification solutions, announced Privacy Flag, a seamless new feature in its comprehensive Global Email Verification suite desi
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Previous month's highlights

Conversational AI is now integrated in Cortana and ready for developers

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

Modern digital assistants, such as Amazon’s Alexa, Google’s Siri and Microsoft’s Cortana, are constantly evolving, but let’s be honest, nevertheless it’s still in its infancy and quite limited. Basically, these systems can only respond to previously learned commands and use technology that's been around in cars for a dozen years.

Qualtrics announces new AI capabilities to improve the quality of research insights

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

Qualtrics, the leader in experience management, announced the launch of ExpertReviewTM – Response Quality. Powered by artificial intelligence (AI), this new solution empowers market researchers and insights professionals to weed out poor quality feedback, allowing organisations to make critical business decisions with more accurate data.

INTERPOL World 2019 program takes on a new format

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

The 3rd edition of INTERPOL World will take place from 2 to 4 July 2019 at Sands Expo & Convention Centre, Marina Bay Sands Singapore. Owned by INTERPOL and supported by Singapore’s Ministry of Home Affairs, this year’s edition will focus on the theme of ‘Engaging Co-creation to Prepare for Future Security Threats’.

Revolutionizing the sales approach with AI

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

For marketing projects, customers or prospects are typically segmented into groups, such as by gender or geographic region, and automated routes are built from those segments. A really personalized approach, however, isn’t possible that way, only recommendations, offers or purchase proposals based on a cluster. Well, not only does this practice have high waste circulation, it regularly upsets customers when, for example, they are offered things they have long since bought.

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