Monday Feb 24th

  • Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’

    Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’

    Google just presented Meena, an end-to-end, neural conversational model that learns to respond sensibly to a given conversational context. Meena can conduct conversations that are more sensible and specific than existing state-of-the-art chatbots, according to Google’s blog post. Such improvements are reflected through a new human evaluation metric that Google proposes for open domain chatbots, called Sensibleness and Specificity Average (SSA), which captures basic, but important attributes for human conversation.

  • Spending on VR & AR expected to reach globally $18.8 billion next year

    Spending on VR & AR expected to reach globally $18.8 billion next year

    Worldwide spending on augmented reality and virtual reality (AR/VR) is forecasted to be $18.8 billion in 2020, an increase of 78.5% over the $10.5 billion International Data Corporation (IDC) expects will be spent in 2019.

    The latest update to IDC's Worldwide Augmented and Virtual Reality Spending Guide also shows that worldwide spending on AR/VR products and services will continue this strong growth throughout the 2019-2023 forecast period, achieving a five-year compound annual growth rate (CAGR) of 77.0%.

  • Perx Technologies powers StarHub’s new digital loyalty program

    Perx Technologies powers StarHub’s new digital loyalty program

    Perx Technologies, a leading enterprise cloud platform that helps businesses connect and engage with their customers, announced that it has inked a partnership with StarHub, a leading homegrown Singapore company that delivers world class communications, entertainment and digital solutions.

  • In-App sales gained significant traction during the yearly shopping festival season

    In-App sales gained significant traction during the yearly shopping festival season

    Criteo unveiled seasonal data which showed that Singles’ Day is still Singapore’s biggest shopping festival, but the likes of 10.10, Black Friday, Cyber Monday and 12.12 are showing uptake among Singaporeans, too.

  • Hardly any industry is currently facing greater challenges than the retail sector

    Hardly any industry is currently facing greater challenges than the retail sector

    In recent years, developments have taken place that are dramatically changing the role of stationary retail, putting it under pressure and questioning its right to exist.

  • Ensuring ethical AI models in business

    Ensuring ethical AI models in business

    PR Krishnan, Executive Vice President & Global Head EIA & AI, Tata Consultancy Services (TCS), believes that “ethical AI will be one of the potential reasons that drive business revenue in the near future, which is why he encourages embedding ethical AI to become an AI-Ready Enterprise.

  • Develop chatbots with AI-controlled platforms

    Develop chatbots with AI-controlled platforms

    Besides product and brand image, customer service has as well a significant impact on a company's reputation. That’s why the customer service department plays a central role in every customer-oriented company and bears great responsibility for creating satisfied and loyal customers.

  • ‘Tis the season for growth in holiday shopping!

    ‘Tis the season for growth in holiday shopping!

    It’s the most digital time of the year for retailers, with the upcoming holiday season in full swing! But how exactly will online retail sales pan out this year?

  • Industry’s first ‘Data Literacy as a Service’ offering

    Industry’s first ‘Data Literacy as a Service’ offering

    Qlik launched the industry’s first Data Literacy Consulting Service and Signature Services designed to help organizations adopt a ‘Data Literacy as a Service’ approach to creating a data-driven culture. These always-on education, consulting and support services will help organizations drive higher data literacy rates while optimizing the value trapped in their data.

  • VR & AR on the verge of success

    VR & AR on the verge of success

    Both Virtual Reality (VR) and Augmented Reality (AR) are expected to have a bright future in terms of opportunities, but they are entering the race with unequal conditions. Both technologies  are already mature and considered useful applications in different areas: since the triumph of Pokémon GO, most marketers are open to these new technologies.

  • The time is ripe for true digital business ethics

    The time is ripe for true digital business ethics

    In ever shorter intervals, digitization brings new trends to light that overwhelms us humans both at work and at home. IT businesses and media companies bombard us with phrases like Industry 4.0, Internet of Things (IoT), Smart Homes, Autonomous Driving, Artificial Intelligence (AI) – well-known synonyms that pitch new feel-good technologies nowadays that intend to make hard routine work easier and more convenient.

  • Top criteria for brand success in the age of digitization

    Top criteria for brand success in the age of digitization

    The digitalization trend in marketing has made brand management more complex: it is faster, more transparent and less predictable and controllable due to the momentum of social networks. Digital transformation is lived reality by now, making agility and adaptability generally the top criteria for brand success.

  • Augmented Reality lifts data analysis to new dimensions

    Augmented Reality lifts data analysis to new dimensions

    Augmented Reality (AR) is defined by IAB as “an experience that utilizes a camera to change or enhance the user's view of the real world. This experience can be app-based or web-based, though app-based is more common today.  AR experiences are a new way to create context and add experiences over real physical world objects and attributes like location or recognized image or object."

  • Transmedia storytelling

    Transmedia storytelling

    Transmedia storytelling - also known as transmedia narrative or multiplatform storytelling - is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.

This week's highlights

AI applications trends at the POS

Category: February 2020 - Automation & AI: accelerator in digital marketing
Retail has undoubtedly recognized the great potential of artificial intelligence (AI), but targeted investments are still required to introduce AI-controlled solutions. This is the result of the study
Read more...

Optimize brand management with AI

Category: February 2020 - Automation & AI: accelerator in digital marketing
The success of a brand depends on the effectiveness of its brand assets - be it an Instagram story, a banner, a TV spot or packaging. The challenge: individualization and the large number of channels
Read more...

AI texts are protected by copyright, too!

Category: February 2020 - Automation & AI: accelerator in digital marketing
Artificial intelligence (AI) trained in language processing is getting better and better at analyzing patterns in texts and creating corresponding messages. Just last year new, particularly powerful A
Read more...
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Previous articles

Adobe looks at the year ahead

Category: January 2020 - Digital Business Trends Predictions
With trends expanding from immersive experiences, graphic design, photography, illustration, and more, brands can stay ahead of the mainstream, plan their next campaign, or inspire their biggest proje
Read more...

Retail industry is going through major changes, Adobe points out

Category: January 2020 - Digital Business Trends Predictions
In Singapore, the Department of Statistics revealed an increase in online sales in November, attributed to the higher online sales from major online shopping events. Since customers engage with brands
Read more...

Improvements and opportunities 5G brings to advertisers

Category: January 2020 - Digital Business Trends Predictions
Verizon Media shared findings from its 5G Advertiser and Consumer Outlook Study SEA 2020 that surveyed more than 600 consumers and 140 marketing professionals from Singapore, Malaysia, Indonesia and t
Read more...
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Previous month's highlights

Embrace the Singles Day frenzy – it’s worth it!

Category: November 2019 - E-Commerce & Retail Digital Marketing

China’s November 11, also known as Singles Day, is by now the largest e-commerce day in the world, beating the famous Black Friday or Cyber Monday in the U.S. This year, there will be the first Singles Day after the retirement of Alibaba founder Jack Ma, who started the sales phenomenon around a decade ago, and now handed the job over to Daniel Zhang.

Microsoft Synchronized Shopping made its debut

Category: November 2019 - E-Commerce & Retail Digital Marketing

Microsoft announced the global debut of a retail solution that empowers consumers to make informed purchase decisions amidst the myriad of options available online and offline.The solution, called Microsoft Synchronized Shopping, is one expression of Microsoft’s broader retail reimagined strategy aimed at simplifying the consumer journey by leveraging intelligent cloud technology.

Digital developments are forward-looking for brick-and mortar stores

Category: November 2019 - E-Commerce & Retail Digital Marketing

While the retail industry felt threatened by the digital world a few years ago, digitization is by now increasingly evaluated as an opportunity. They must embrace new technology to step up to the plate of identifying the right trends at the right time and the right way to capitalize on this opportunity - and not lose sight and feel for their own business by overdosing on data and technology.

Own web shop or platform - that's the question

Category: November 2019 - E-Commerce & Retail Digital Marketing

For years we have heard that in terms of flexibility, the online shop can hardly be beaten and for many reasons there is no alternative. But now an increasing share of the trading volume worldwide comes from platforms such as eBay, Amazon Marketplace and Co. In fact, there are not only situations in the beginning of the business in which your own web shop is only the second-best alternative. Platforms simply bring additional trading volume and reach.

View More Articles

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