Monday Jul 16th

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This week's highlights

Voice shopping set to rise exponentially

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
According to a study conducted by OC&C Strategy Consultants, voice shopping is expected to jump to $40 billion in 2022, up from $2 billion today, suggesting the new channel may well be the next ma
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Technology that raises the bar in the conversational application world

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
“The next mainstream computing platform may not be bots, AR, or VR, but rather voice-based computing”, Alexandre Linares, Founder of Alpine.AI believes and points out that it is estimated
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MediaMath deliberates on digital marketing for better marketers-consumers connection

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
MediaMath, a pioneer in programmatic advertising, just announced an integrated set of initiatives to accelerate its mission of connecting marketers with consumers in a manner that is more effective, e
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Previous articles

Micro moments depict user behavior in the mobile age brilliantly

Category: June 2018 - Mobile & Video Marketing
The smartphone, our little personal all-rounder and companion in all situations, is extremely important to us not only to search for information - be it finding the nearest bank, the departure time of
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5G: The roadmap to launch in Asia

Category: June 2018 - Mobile & Video Marketing
By 2022, there will be 280 million 5G subscriptions in Asia Pacific, with 5G service revenue reaching US$4.5 billion. Compared to previous generations of networks, 5G’s significance lies in its
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EY and Microsoft launch blockchain solution for content rights and royalties’ management

Category: June 2018 - Mobile & Video Marketing
Ernest & Young (EY) and Microsoft launched a blockchain solution for content rights and royalties’ management that aims to streamline costly and time-consuming processes significantly involv
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Previous month's highlights

When I grow up, I want to be a sense maker

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Ask a five-year-old what they want to be when they grow up. Chances are: ‘machine learning specialist’ will not rise to the top of the list. For decades, our show and tells have been catwalks for classic capitalism, where mini pilots and policemen strut their oversized uniforms for kindergarten audiences. We’re very comfortable with our kids wanting a career as a doctor or a lawyer when they grow up; we may even entertain the idea of builder or architect for some years. But, at the end of the day, when varsity fees are all paid up, we’re still pulling our old-school paradigms, like a hood, over our eyes and expecting our kids to have the same jobs that we’ve had.

5 ways to navigate the maze of metrics in the app economy

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

The growth of the mobile app economy has been phenomenal since its inception in 2008. In just two years, “app” became Word of the Year, and later on, fodder for Hollywood movies - such as The Angry Birds Movie, based on the (then) ubiquitous gaming app.

Reconsidering data privacy on social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

When using social networks, it is important to observe legal provisions with regards to content, comments and monitoring, since in social media marketing a variety of areas are included, such as supporting sales, simplifying service consulting, promoting advertising, attracting new customers or just improving the public perception of the company. Not to mention that social networks are preferably used for market research purposes via social media monitoring. In any case, it is important to respect some basic consumer data protection rights.

Make use of the full potential of AR

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the crucial innovation point.

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Facebook’s Privacy Policy still seems to be illegitimate

Category: May 2018 - Cybersecurity & Data Protection

Meet the e-privacy regulations with login alliances

Category: May 2018 - Cybersecurity & Data Protection

Singapore’s Cybersecurity Act

Category: May 2018 - Cybersecurity & Data Protection

Blockchain and Marketing

Category: May 2018 - Cybersecurity & Data Protection

5 tips on how to reach B2B decision-makers despite ePrivacy

Category: May 2018 - Cybersecurity & Data Protection

Security tips for ad server operators

Category: May 2018 - Cybersecurity & Data Protection
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