Friday Feb 22nd

  • A distinguished Customer Journey requires a continuously connected CX

    A distinguished Customer Journey requires a continuously connected CX

    Customer experience (CX) is expected to overtake price as a key product differentiator by 2020. However, businesses are already urged today to keep pace with customer experience innovation that can help gaining insight, scale and connect customer journey touch points, from the tested online experience to the monitored customer service experience, since CX has been growing exponentially over the past years.

  • MediaMath announced new Native Ad offering

    MediaMath announced new Native Ad offering

    MediaMath announced the launch of new creative management offerings and supply partnerships that fully integrate native advertising into its omnichannel DSP, empowering clients to leverage a single platform to manage a larger share of their media spend using a creative format that has proven to be more engaging to consumers.

  • HBM launches blended learning express course for marketers producing video

    HBM launches blended learning express course for marketers producing video

    Hong Bao Media launched a blended learning course for the marketing community to help them cut time and cost when producing video content.

  • What does digitalization and the trend towards data-driven models mean for marketing employees?

    What does digitalization and the trend towards data-driven models mean for marketing employees?

    Marketing has many years of experience in the use of digital media and, in part, marketing automation. Some marketers are even using Big Data and Predictive Marketing successfully by now. Consistent digitization includes processes as well as business models and data-driven (as opposed to data-informed) approaches. For short, technology is gaining in importance.

  • Successful CX Management – step by step

    Successful CX Management – step by step

    The Customer Experience (CX) Management - in other words, the measurement and control of customer experiences - becomes a decisive factor in a company's success in times of increasingly competitive market conditions. Traditional measurement methods for customer loyalty and customer behavior, such as the Net Promoter Score or the conversion model, fall far short simply because they neither do all the relevant touchpoints nor sufficiently consider the customer's perspective and expectations. That’s why the IT service provider adesso recommends a more comprehensive approach that takes into account the following parameters:

  • PocketCon Creative Gallery calls fandom artists to join in

    PocketCon Creative Gallery calls fandom artists to join in

    PocketCon, a decentralized ecosystem for digital creativities and a blockchain based marketplace, is an entertainment platform for digital creators and fan communities to get in-touch, interact and trade products. The platform offers a revolutionary way for artists and content creators to work and communicate with fans and gives every artist an equal opportunity to get into the spotlight.

  • Ménage à trois of digital + retail + innovation turns out to be difficult

    Ménage à trois of digital + retail + innovation turns out to be difficult

    As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of dollars, rewarding those brands willing to digitally reinvent themselves constantly and matching consumer demands and expectations steadily. Or as Meltwater describes it in one of their recent reports, “the common thread between the winning brands – whether that is Lazada, Amazon or Shopee – lies in their understanding of consumers and willingness to provide the best experience through price, value, quality and service.”

  • Social media seen as critical channel for delivering a consistent customer experience

    Social media seen as critical channel for delivering a consistent customer experience

    Hootsuite just released its Social Media Barometer Report 2018, a global survey on the importance and use of social media within small, medium and enterprise organizations across industries.

  • Strategic priorities plus tech and media challenges for the year ahead

    Strategic priorities plus tech and media challenges for the year ahead

    WARC, the global authority on advertising and media effectiveness, released Marketer's Toolkit 2019, an annual report outlining companies’ priorities and the challenges brands are facing in the year ahead. The report is centred on a survey of more than 800 senior marketing and advertising professionals from around the world and takes an in-depth look at strategic priorities, technology and media challenges, besides covering interviews with nine leading marketers, as well as examples, best practice guidance and a round-up of what this all means for brands, media owners and agencies.

  • How to find the perfect marketing agency

    How to find the perfect marketing agency

    Navigating a business successfully through the ever-changing digital marketing world is a huge challenge for many decision makers, especially when resources are tight. Co-operations with experienced and competent digital partners are indispensable and the selection of the optimal service provider is crucial for further growth and positioning in the market. A wrong decision can not only quickly blow up the budget, but also damage the brand image. That’s why you should be aware of the most important parameters for a selection.

  • Digital 2019 report finds social media fuels growth despite industry challenges of 2018

    Digital 2019 report finds social media fuels growth despite industry challenges of 2018

    Hootsuite, the leader in social media management, released in collaboration with We Are Social, the eighth annual report, Digital 2019, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and that 45% of the world— nearly 3.5 billion people annually—are logging in to their favorite social platforms. That’s a near 9% released increase year-over-year despite growing concerns of fake news, fake followers and data privacy in 2018.

  • TrueCommerce Engage POS system now available in the Square App Marketplace

    TrueCommerce Engage POS system now available in the Square App Marketplace

    TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, just announced that its TrueCommerce Engage Point of Sale (POS) system is now available on the Square App Marketplace.

  • Prepare for future security threats by joining Interpol World 2019

    Prepare for future security threats by joining Interpol World 2019

    Nearly all current research underpins a worrying trend, namely an increase in cyber-attacks, data leaks and data protection hacks. Not to mention that security breaches nowadays cause much more damage than just a few years ago due to more connectivity and a growing number of digital devices.

  • RTB House’s multi-layer brand safety mechanism has natural language processing at its core

    RTB House’s multi-layer brand safety mechanism has natural language processing at its core

    RTB House has adapted its multi-layer brand safety mechanisms to tailor itself for each brand’s policies.

This week's highlights

Generation Z are masters of adaptation on Social Media

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Many 16 to 23-year-olds don’t seem to be driven to stand out as a personality from the masses in the context of their social media appearances. On the contrary, the so-called "Generation Z" seem
Read more...

Conversations about KPop will continue to grow on Twitter

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
  2018 was a big year for KPop, and with a new global record of 5.3 billion Tweets last year, Twitter continues to show that it's a great place to find out what's happening with KPop and to talk
Read more...

Which KPIs are important in influencer marketing?

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Social media stars, so-called influencers, show us how easy it is to create content and distribute it through social media today. With hundreds of thousands or even millions of followers, these people
Read more...
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Previous articles

Prepare for future security threats by joining Interpol World 2019

Category: January 2019 - Digital Business Trends Predictions
Nearly all current research underpins a worrying trend, namely an increase in cyber-attacks, data leaks and data protection hacks. Not to mention that security breaches nowadays cause much more damage
Read more...

Adapt to future marketing or go down the drain

Category: January 2019 - Digital Business Trends Predictions
Marketing has become ‘really’ digital in the last 20 years: we have email, search (SEO and SEA), social media and content marketing, affiliate marketing, influencer marketing and native ad
Read more...

Vodafone and PNSol champion new Broadband Forum “quality of experience” project focused on creating the “invisible” network

Category: January 2019 - Digital Business Trends Predictions
Broadband Forum has launched a new project – Broadband Quality Experience Delivered (Broadband QED) – which will be led by Vodafone and Predictable Network Solutions (PNSol).
Read more...
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Previous month's highlights

Generation Z is technophile and thoughtful

Category: November 2018 - Email Marketing & E-Commerce

Born in the mid-nineties and raised with smartphones, apps and social media, the Generation Z is cultivating an almost natural approach to modern technologies. In order to find out what attitudes and expectations, but also fears, this generation, that right now puses for the job market, is bringing to work, Dell Technologies conducted a study, revealing the following:

Adobe holiday shopping predictions

Category: November 2018 - Email Marketing & E-Commerce

We just started to imagine what artificial intelligence (AI) can do to transform the experience for both marketers and consumers with its impressive versatility. Adobe just released its online shopping predictions for the 2018 holiday season, Retail Unwrapped, making use of its artificial intelligence and machine learning framework, to identify retail insights from trillions of data points that flow through Adobe Analytics and Magento Commerce Cloud, part of Adobe Experience Cloud.

The e-commerce top performers on social media are…?

Category: November 2018 - Email Marketing & E-Commerce

The holiday season in Singapore accounts for over 20% of online sales, since online retailers such as Amazon, Lazada and Qoo10 have left no stone unturned when it comes to attracting and encouraging consumers to embark on a shopping spree during the end of year sales.

Zendesk Sunshine - a new CRM platform built on Amazon Web Services

Category: November 2018 - Email Marketing & E-Commerce

Zendesk, Inc. launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS).

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Customer Experience as a key differentiator

Category: December 2018 - Customer Experience & Customer Journey

In Quality We Trust!

Category: December 2018 - Customer Experience & Customer Journey

Welcome to the age of Customer-Experience (CX) contests

Category: December 2018 - Customer Experience & Customer Journey

Passing the major Customer Journey challenges with flying colors

Category: December 2018 - Customer Experience & Customer Journey

A distinguished Customer Journey requires a continuously connected CX

Category: December 2018 - Customer Experience & Customer Journey

Hootsuite celebrates 10 years of industry-leading innovation and customer success

Category: December 2018 - Customer Experience & Customer Journey

A look back: The most important social media trends of 2018

Category: December 2018 - Customer Experience & Customer Journey

Digital customer journey

Category: December 2018 - Customer Experience & Customer Journey

The Customer Journey is a matter for the boss

Category: December 2018 - Customer Experience & Customer Journey

Successful CX Management – step by step

Category: December 2018 - Customer Experience & Customer Journey
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