Thursday Dec 13th

This week's highlights

Passing the major Customer Journey challenges with flying colors

Category: December 2018 - Customer Experience & Customer Journey
Pegasystems Inc., a provider of strategic software solutions for sales, marketing, service and operations, points out the stumbling blocks the customer journey is facing commonplace in practice:
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Customer Experience as a key differentiator

Category: December 2018 - Customer Experience & Customer Journey
A new competitive factor has emerged in today's widely ramified brand landscape, which has in fact become one of the decisive factors for consumers when choosing an offer - the user experience. The ch
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The Customer Journey is a matter for the boss

Category: December 2018 - Customer Experience & Customer Journey
When it comes to customer-centricity, Customer Journeys are the melting pot of all disciplines and perspectives. Evidently, the enterprise around the customer journey in the daily business routine is
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Previous articles

Insight on ways companies can safeguard against inevitable future uncertainties

Category: November 2018 - Email Marketing & E-Commerce
The convergence of social and demographic trends, consumer behavior and new technologies like the blockchain, mobility and various facets of “the cloud” are continually re-shaping mission-
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Southeast Asia's internet economy hits an inflection point

Category: November 2018 - Email Marketing & E-Commerce
Google and Temasek just released the e-Conomy SEA 2018 report, highlighting Southeast Asia’s accelerating Internet economy.
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The e-commerce top performers on social media are…?

Category: November 2018 - Email Marketing & E-Commerce
The holiday season in Singapore accounts for over 20% of online sales, since online retailers such as Amazon, Lazada and Qoo10 have left no stone unturned when it comes to attracting and encouraging c
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Previous month's highlights

MediaMath announced new Native Ad offering

Category: September 2018 - Marketing Analytics, Automation & Attribution

MediaMath announced the launch of new creative management offerings and supply partnerships that fully integrate native advertising into its omnichannel DSP, empowering clients to leverage a single platform to manage a larger share of their media spend using a creative format that has proven to be more engaging to consumers.

Advanced Data Modeling

Category: September 2018 - Marketing Analytics, Automation & Attribution

Programmatic advertising is currently celebrated and high on marketers’ agenda, taking into consideration that worldwide around 30% of digital media budgets are programmatically invested.

What does digitalization and the trend towards data-driven models mean for marketing employees?

Category: September 2018 - Marketing Analytics, Automation & Attribution

Marketing has many years of experience in the use of digital media and, in part, marketing automation. Some marketers are even using Big Data and Predictive Marketing successfully by now. Consistent digitization includes processes as well as business models and data-driven (as opposed to data-informed) approaches. For short, technology is gaining in importance.

Smarketer’s AI-driven Google algorithm delivers data-driven decisions with even better campaign results

Category: September 2018 - Marketing Analytics, Automation & Attribution

To get the best possible results with Google Ads, marketers create sophisticated campaigns based on search terms, products, users' location or devices. Now even more efficient results can be achieved with the new AI-driven Google algorithm, that delivers data-driven decisions and better campaign results with the same budget. Best of all, these results can be topped with the Triple-A Approach (Audience, Automation, and Attribution) that has been incorporated into the algorithm, developed by the pure Google Ads agency Smarketer.

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The emotional decision frameworks of Personas are good for automation

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Publication of the Zendesk Benchmark Guide for Enterprise

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Making a great leap forward in digital transformation with Optimus Ecosystem

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Making every moment shoppable with Magento Commerce Cloud

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Personalization through Marketing Automation

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Wanted: Customer-centric marketing ad nauseam

Category: October 2018 - Personalised & Customer-Centric Content Marketing

WARC’s content strategy trends for more effective marketing

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Manage campaigns from the customer's perspective

Category: October 2018 - Personalised & Customer-Centric Content Marketing

Customer Data Platform (CDP) - key to customer-centric marketing

Category: October 2018 - Personalised & Customer-Centric Content Marketing
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