Saturday Nov 25th

Latest News

  • Experiencing the future of search with Google Lens and its AI-powered computer vision

    Experiencing the future of search with Google Lens and its AI-powered computer vision

    At Google's annual developer conference ‘Google I/O’ 2017, the reactions to the announcement that Google Lens intends to revolutionize the way we search were particularly striking.

  • Why IoT and Industry 4.0 need professional marketing

    Why IoT and Industry 4.0 need professional marketing

    So far, the Internet has primarily networked people, but with the Internet of Things (IoT) and Industry 4.0, terms which are currently on everyone's lips, we are by now on the threshold of total networking, where information can be exchanged between people and intelligent things (machines, products, etc.) for any purpose. The fact is that the fourth industrial revolution will certainly not be a self-runner, rather needs establishment in the market, the creation of new fields of application, as well as professional marketing and communication. We all know that only clear explanations and presentations of complex solutions pave the way for success, so obviously there is still a lot to be done.

  • Immersive marketing

    Immersive marketing

    The term immersive (or immersion) marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, or coupons and retail partnerships, to name a few of the many ways of surrounding the consumer with a consistent message about a brand.

  • Will human creativity still be needed in the future?

    Will human creativity still be needed in the future?

    Those who are engaged in marketing today get the impression that machines could soon take over their job, right? But according to Ketchum Pleon’s Chief Creative Officer, Petra Sammer. that’s so far not quite true.

    The expert in storytelling writes in one of her articles that the once chaotically acting creative industry is already looking for the workflows of the process-optimized IT industry, raising the provocative question when there will be the first robot to win a Cannes lion?

  • 8 tips for a successful internationalization of your SEM campaign

    8 tips for a successful internationalization of your SEM campaign

    Internationally, search engine marketing (SEM) is still one of the most successful online marketing activities, but brands that want to advertise on a supra-regional level must consider a few things:

  • Essential programmatic buying know-how

    Essential programmatic buying know-how

    Programmatic represents the culmination of decades of innovation in data technology and addressable media. Buying digital advertising space by auction via respective platforms in real-time.is clearly gaining momentum.

  • Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

    Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

    More and more networked devices, professionalized hacking groups, and the development of sophisticated malware become a growing challenge for security managers as attacks are pushing the boundaries of traditional security solutions.

  • Havas Media released Millennial Codes that reveal how Millennials think, feel and act

    Havas Media released Millennial Codes that reveal how Millennials think, feel and act

    The media network of leading global advertising and communications group Havas embarked on a 2-year in-depth ethnography study of Millennials living in key cities across Asia Pacific:  Bangkok, Jakarta, Hongkong, Shanghai, Beijing, Mumbai, New Delhi, Sydney, Singapore and Kuala Lumpur. Its primary focus was to build a Millennial “Thick Data” set – an approach that opts to take a deep and immersive understanding of each Millennial participant and the universes they revolve in.

  • Cyber-attacks can hit anyone, anytime – you can be next!

    Cyber-attacks can hit anyone, anytime – you can be next!

    As is well-known, online shops require a particularly large number of protection mechanisms to fight IT attacks, but smaller companies should be well-prepared, too: Cyber criminalslike to use security gaps in outdated versions of the shop software to inject malicious program codes that spy out the customer's payment information during the ordering process and send it to the perpetrators. The locked in code and the associated data flow is usually not visible to users, therefore it is very important to have the newest security measures in place.

  • What does Facebook have to do with infrastructure? Everything, it would seem!

    What does Facebook have to do with infrastructure? Everything, it would seem!

    Today, everyone knows that an idea isn’t a good one until it ‘trends’. Last year, the City of Sydney’s Zero Waste marketing campaign featured the creation of an outdoor vinyl sticker campaign that made use of clever situational placement and optical illusions to highlight the problem of dumping household waste throughout the city. Designed for city dwellers to interact with, each piece was customized to its environment to amuse and educate people about the city’s free pickup service. One of the installations was a giant stack of household waste on the side of a building that increased in size every week for three weeks. As a by-product, the hashtag #freepickup and bookafreepickup.com site shot to stardom as people snapped and shared photos of themselves with old fridges, washing machines and the like in odd, but memorable, locations such as the middle of a cycle path. The result, the City claims, was “a virtual doubling of the number of calls to the free pickup service within a week of installation”.

  • Adobe launched glossary to support marketers in navigating the AdTech and MarTech landscape

    Adobe launched glossary to support marketers in navigating the AdTech and MarTech landscape

    As brands and agencies grapple with an environment of rapidly changing consumer behavior, technology developments and competition, Adobe has launched a glossary to help marketers navigate the AdTech and MarTech landscape.

    Ownership of MarTech has long been associated with the brand side of businesses and attracted significant investment of a marketer’s time and budget, while AdTech was more likely to be outsourced to agencies.

  • Rethink privacy, as the new GDPR takes the upper hand

    Rethink privacy, as the new GDPR takes the upper hand

    It’s all haywire when looking at data protection in Europe and I am wondering about the impact it will have on the Asian business world. After 15 years, the Safe Harbor agreement got dumped in October 2015, which allowed companies to transfer personal data from the EU to the USA and process them there. There is no binding succession regulation for the time being, but the USA and the EU have agreed on a so-called “Privacy Shield Agreement”, which particularly obligates marketing managers to protect customer data.

  • New partnership provides secure open API offerings for banks and PSPs

    New partnership provides secure open API offerings for banks and PSPs

    Irdeto, the world leader in digital platform security, and Rogue Wave Software, maker of Akana and a leading provider of API Management, API security and Microservices solutions for digital businesses, have announced a partnership to help banks and payment service providers (PSPs) protect their open APIs.

  • Boon or bane: Sharing contextual data via the Internet of Things

    Boon or bane: Sharing contextual data via the Internet of Things

    At the moment, IoT still focuses mainly on consumer-oriented products such as smartwatches and self-driving cars. In the long term, however, business-to-business applications, such as in Industry 4.0 or digitized logistics, will offer even greater potential.

This week's highlights

Email Marketing’s Top Trends in 2018

Category: November 2017 - Email Marketing and Integrative Lead Management
Do you know which marketing strategies you should consider next year? In what direction email marketing trends are heading? Well, start to get informed, not only because 2017 is coming to an end and h
Read more...

The basics for successful email marketing

Category: November 2017 - Email Marketing and Integrative Lead Management
The newsletter is still the marketing tool with the best cost-benefit factor. No wonder then that email marketing remains one of the most popular digital marketing methods. Company newsletters clearly
Read more...

Why it’s better to be in Beta

Category: November 2017 - Email Marketing and Integrative Lead Management
What do Steve Jobs and notorious architect Frank Gehry have in common? Would you believe us if we told you it was failure? Jobs was fired from the company he founded by the age of thirty and did not a
Read more...

Havas Media released Millennial Codes that reveal how Millennials think, feel and act

Category: November 2017 - Email Marketing and Integrative Lead Management
The media network of leading global advertising and communications group Havas embarked on a 2-year in-depth ethnography study of Millennials living in key cities across Asia Pacific:  Bangkok, J
Read more...

Adobe and Microsoft unveiled the next milestone in their strategic partnership

Category: November 2017 - Email Marketing and Integrative Lead Management
Adobe Experience Manager, Adobe’s industry-leading content management solution in Adobe Marketing Cloud, is now integrated with Microsoft Dynamics 365, which provides universal web standards and
Read more...
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Previous articles

Essential programmatic buying know-how

Category: October 2017 - Programmatic & Native Advertising
Programmatic represents the culmination of decades of innovation in data technology and addressable media. Buying digital advertising space by auction via respective platforms in real-time.is clearly
Read more...

AI fuels the CX strategies of today’s global top brands

Category: October 2017 - Programmatic & Native Advertising
A new report from MIT Technology Review, called Getting to Iconic, reveals that iconic firms are more likely to recognize that automated AI tools are most effective when they supplement and extend the
Read more...

“Shoppable” videos, especially when personalized, will turn eCommerce marketers’ heads

Category: October 2017 - Programmatic & Native Advertising
According to eMarketer, programmatic is still in its infancy in several emerging markets in Asia Pacific, but more mature markets are beginning to mirror the US’ and Western Europe’s adopt
Read more...

It’s never too late to NOT grow up

Category: October 2017 - Programmatic & Native Advertising
Ever since our drawings of stick figures were hung up on the fridge at home, we’ve been telling the world what we want to be when we grow up. Even our dress-up toys (the little plastic stethosco
Read more...

Adobe Advertising Cloud for full transparency, flexibility, and convenience

Category: October 2017 - Programmatic & Native Advertising
Adobe Advertising Cloud, the first end-to-end platform for managing advertising across traditional TV and digital formats, just announced that it has a solution to the industry’s biggest hassle
Read more...
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Previous month's highlights

Being found (or getting lost) in China

Category: August 2017 - Search Engine Marketing & Optimzation

To increase the popularity of their Internet content in China, companies must be ranked as high as possible in the Baidu or Sogou search ranking, the country’s top search engines.

Google reveals the top travel habits and trends of Singaporeans with the Asia Pacific Travel Dashboard

Category: August 2017 - Search Engine Marketing & Optimzation

Singaporeans are among the most well-travelled in the world with close to 9.5 million overseas trips reported in 2016, according to Google updated Asia Pacific Travel Dashboard that revealed the top search trends in Singapore and 12 countries across Asia Pacific over the last year. The dashboard also uncovers the top travel habits and trends of Singaporeans including the most popular destinations, common search terms, and factors Singaporean travellers consider before planning to go on a getaway.

Anyone’s browsing history can be used to reveal their identity

Category: August 2017 - Search Engine Marketing & Optimzation

According to NordVPN, an advanced VPN (Virtual Private Network) service provider, two German researchers did an experiment that revealed how easy it is to identify Internet users’ through their browsing history - simply by following the fingerprints they leave online.

SEO gets even more difficult

Category: August 2017 - Search Engine Marketing & Optimzation

Around the world, SEO is almost exclusively about Google, the world's most popular search engine, with a market share of 80.52 percent as of March 2017. In some Asian countries, however, local search engines top Google’s popularity, such as Baidu in China, homegrown search portal Naver in South Korea, or Yahoo! Japan and Yahoo! Taiwan in the respective countries.

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Cut down on CX analysts and data scientists with QualtricsIQ

Category: September 2017 - Immersive and Engagement Marketing

Opera introduces first browser to support 360-degree videos in virtual reality headsets

Category: September 2017 - Immersive and Engagement Marketing

Ad platforms need to break out of ‘Walled Gardens’

Category: September 2017 - Immersive and Engagement Marketing

How to train your dragon

Category: September 2017 - Immersive and Engagement Marketing

3 tips for marketers to track the effectiveness of ads

Category: September 2017 - Immersive and Engagement Marketing

Will human creativity still be needed in the future?

Category: September 2017 - Immersive and Engagement Marketing

VR/AR, AI and machine learning define the future of marketing

Category: September 2017 - Immersive and Engagement Marketing

Immersive marketing

Category: September 2017 - Immersive and Engagement Marketing

Gartner expects AI, digital platform and immersive experiences to drive digital business

Category: September 2017 - Immersive and Engagement Marketing
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