Monday Mar 25th

This week's highlights

Progressive Web Apps & SEO

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
Progressive Web Apps (PWAs) allow to send push notifications or provide offline access to an app's content, just like native apps do. But unlike native apps, content in PWAs is accessible to search en
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Qualtrics new suite of industry-leading data protection and governance capabilities

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
A recent Qualtrics study of data privacy professionals found that 65% of all organizations use multiple survey tools and 45% of these organizations don't even know how many survey accounts exist withi
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Global partnership announcement for Next-generation Network Services

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
Tata Communications Transformation Services (TCTS), a partner of choice for the world’s leading Communication Service Providers (CSPs), and Zeetta Networks, a leading network slicing and splicin
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Previous articles

10 ways social technologies add value

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Jeff Bullas, who has been named by Forbes one of the world's top social marketing talents, has published a helpful article for all those who want to find out how social technologies add value to their
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Programmatic advertising - where is it heading?

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
The immense reach, the widely propagated ease of ad booking, and the ability to accurately define target audiences are just a few of the factors that persuade many advertisers to bet their marketing b
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Generation Z are masters of adaptation on Social Media

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Many 16 to 23-year-olds don’t seem to be driven to stand out as a personality from the masses in the context of their social media appearances. On the contrary, the so-called "Generation Z" seem
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Previous month's highlights

Vodafone Business puts customers and tangible business outcomes at its core

Category: December 2018 - Customer Experience & Customer Journey

Vodafone just launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 months.

Customer Experience as a key differentiator

Category: December 2018 - Customer Experience & Customer Journey

A new competitive factor has emerged in today's widely ramified brand landscape, which has in fact become one of the decisive factors for consumers when choosing an offer - the user experience. The choices between different providers with similar services are simply countless. Consequently, customers feel less and less likely connected and loyal to a brand. It is simply no longer the quality of a product that determines success or failure in business, but emotions, which explains, for instance, why Nike does not advertise its sporting goods, but the feeling that everyone can deploy their full potential, or Airbnb does not provide housing, but worldwide connectivity and the feeling of being at home anywhere in the world.

Successful CX Management – step by step

Category: December 2018 - Customer Experience & Customer Journey

The Customer Experience (CX) Management - in other words, the measurement and control of customer experiences - becomes a decisive factor in a company's success in times of increasingly competitive market conditions. Traditional measurement methods for customer loyalty and customer behavior, such as the Net Promoter Score or the conversion model, fall far short simply because they neither do all the relevant touchpoints nor sufficiently consider the customer's perspective and expectations. That’s why the IT service provider adesso recommends a more comprehensive approach that takes into account the following parameters:

A distinguished Customer Journey requires a continuously connected CX

Category: December 2018 - Customer Experience & Customer Journey

Customer experience (CX) is expected to overtake price as a key product differentiator by 2020. However, businesses are already urged today to keep pace with customer experience innovation that can help gaining insight, scale and connect customer journey touch points, from the tested online experience to the monitored customer service experience, since CX has been growing exponentially over the past years.

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2019 will be the “Year of Tipping Points"

Category: January 2019 - Digital Business Trends Predictions

Prepare for future security threats by joining Interpol World 2019

Category: January 2019 - Digital Business Trends Predictions

Strategic sales tips for 2019

Category: January 2019 - Digital Business Trends Predictions

RTB House unveils first AI Marketing Lab innovations

Category: January 2019 - Digital Business Trends Predictions

How to find the perfect marketing agency

Category: January 2019 - Digital Business Trends Predictions

Voice technology is driving brands to adopt a new strategy for search

Category: January 2019 - Digital Business Trends Predictions

IDC’s Top10 predictions regarding impact analytics and AI initiatives in Asia Pacific

Category: January 2019 - Digital Business Trends Predictions

Cryptomining malware

Category: January 2019 - Digital Business Trends Predictions
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