Friday Jan 19th

Latest News

  • Adobe Advertising Cloud for full transparency, flexibility, and convenience

    Adobe Advertising Cloud for full transparency, flexibility, and convenience

    Adobe Advertising Cloud, the first end-to-end platform for managing advertising across traditional TV and digital formats, just announced that it has a solution to the industry’s biggest hassle – a lack of transparency. Despite impressive technological innovation, marketers indeed still struggle to answer basic questions like where their ad dollars are going and how their ads are performing, aside from issues like poor media quality, hidden fees and misaligned incentives.

  • SEO Techniques: White Hat, Black Hat, or Grey Hat

    SEO Techniques: White Hat, Black Hat, or Grey Hat

    SEO techniques can be generally classified into two broad categories, namely black hat and white hat, standing for techniques search engines do not approve (black hat) or recommend as part of good design (white hat). Industry commentators have classified these methods and the practitioners who employ them that way.

  • SEO gets even more difficult

    SEO gets even more difficult

    Around the world, SEO is almost exclusively about Google, the world's most popular search engine, with a market share of 80.52 percent as of March 2017. In some Asian countries, however, local search engines top Google’s popularity, such as Baidu in China, homegrown search portal Naver in South Korea, or Yahoo! Japan and Yahoo! Taiwan in the respective countries.

  • Balance between search engine optimization and reader-friendly text is important

    Balance between search engine optimization and reader-friendly text is important

    When it comes to writing on the Internet, many companies still ask themselves:  What keywords do we need? How often should these keywords be placed in the text? And on what layer of the website should which keywords be? Well, find out how to score with search engines by reading on:

  • Technology trends that no retailer should neglect

    Technology trends that no retailer should neglect

    How to deal with Amazon Dash, customized content, cross-device user experience, and convergence of sales channels? In a retail business world that’s clearly characterized and dominated by rising customer expectations, decreasing brand loyalty, reduced margins and an array of options for customers. Technological innovations provide an answer to these challenges and serve as a distinguishing feature to the competition.

  • Happiness doesn’t come cheap, but it pays up…

    Happiness doesn’t come cheap, but it pays up…

    In many ways, there’s no such thing as ‘just a job’. What we do within our 9-to-5 work week is powerful. Work defines and shapes us; it takes the form of our personal fingerprint on society. And considering that the average person will give 100 000 hours to working over a lifetime, our jobs are anything but a sideline gig in the greater narrative of life. Our work is deeply personal, grafted into the mesh of our unique human design.

  • The Brand META Model helps to redefine brand building for China’s digital age

    The Brand META Model helps to redefine brand building for China’s digital age

    Global brand and marketing consultancy Prophet announced it has collaborated with Alimama, the marketing technology platform of Alibaba Group, to build a new model to transform brand building in China.

  • Unprecedented changes due to disruptive technologies, cybercrime threats, and global giants in 2018

    Unprecedented changes due to disruptive technologies, cybercrime threats, and global giants in 2018

    Irdeto has launched its annual predictions report, looking at the content delivery and security trends in media and entertainment for 2018. The new e-book, Disruptive Technologies, Consolidation and Cybersecurity: 2018 Trends in the Connected World, features commentary on topics including the continuing battle against piracy, innovation in IP video and 4K UHD, growing competition from OTT for both rights and viewers, Android TV, Artificial Intelligence potential, or watermarking becoming mandated by content owners.

  • MediaMath bolsters antifraud suite with ads.txt to ensure legitimate publisher inventory

    MediaMath bolsters antifraud suite with ads.txt to ensure legitimate publisher inventory

    MediaMath announced an aggressive rollout of the IAB’s “ads.txt” initiative across its entire supply footprint throughout MediaMath’s Curated Market, the company’s guaranteed brand-safe, fraud-free premium media offering, within which the company will only buy over authorized paths from publishers who have an ads.txt file in place.

  • Will human creativity still be needed in the future?

    Will human creativity still be needed in the future?

    Those who are engaged in marketing today get the impression that machines could soon take over their job, right? But according to Ketchum Pleon’s Chief Creative Officer, Petra Sammer. that’s so far not quite true.

    The expert in storytelling writes in one of her articles that the once chaotically acting creative industry is already looking for the workflows of the process-optimized IT industry, raising the provocative question when there will be the first robot to win a Cannes lion?

  • Hitachi Vantara is dedicated to solving the world’s toughest business and societal challenges

    Hitachi Vantara is dedicated to solving the world’s toughest business and societal challenges

    Hitachi, Ltd. just launched Hitachi Vantara, a new business entity to leverage the broad portfolio of innovation, development and experience from across Hitachi Group companies to deliver data-driven solutions for commercial and industrial enterprises. This new company will unify the operations of Hitachi Data Systems, Hitachi Insight Group and Pentaho into a single integrated business as Hitachi Vantara to capitalize on Hitachi’s social innovation capability in both operational technologies (OT) and information technologies (IT).

  • Retargeting to right where your customer’s holiday trip really begins

    Retargeting to right where your customer’s holiday trip really begins

    In today’s world, there is no place on Earth too far away to visit. While everyone is busy planning their year-end travels, there is often one very important consideration – wanting to get the best value in travel prices.

  • How deep learning turned sci-fi-esque predictive intelligence into reality

    How deep learning turned sci-fi-esque predictive intelligence into reality

    20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easily beat not only chess players, but also succeed in similarly sophisticated games, like the 3000-year-old Chinese game of Go, and most recently, poker challenges against multiple human pros. These wins against humans were results from artificial intelligence.

  • Don’t underestimate your granny when it comes to Google

    Don’t underestimate your granny when it comes to Google

    These days, with the pace at which technology is outdoing itself, it’s virtually impossible to hold your high ground as ‘king of the hill’. As soon as we flash the latest iPhone, a new one is flaunting its 12 MP camera with ƒ/1.8 aperture at us. Just when we’ve nailed the art of geomapping, drones are brought in to scan and map work sites at a fraction of the cost and time. Tablets at this rate will be relegated to the ranks of LPs and fax machines–old school inventions that will have our own kids feeling old when their children laugh at what was once so ‘cutting edge.’ It’s a marathon and a sprint in one; but the finish line feels nowhere in sight.

This week's highlights

In 2018, the digital world must adapt to new developments

Category: January 2018 - Trends and Predictions
Kantar Millward Brown recently analyzed the world's most important digital media trends of the new year. According to the market research and consulting firm, a new distribution of advertising budgets
Read more...

Marketing teams must evolve in 2018 to get their act together

Category: January 2018 - Trends and Predictions
When talking about technology, a lot has changed in the marketing industry in recent years, but structures and teams have largely remained the same. Hence, it is believed that 2018 is the year in whic
Read more...

Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: January 2018 - Trends and Predictions
According to Getty Images’ 2018 Visual Trends predictions, brands and the media will redefine modern masculinity this year. The expert in visual communications identified ‘Masculinity Undo
Read more...

E-commerce trends that will impact 2018 with a vengeance

Category: January 2018 - Trends and Predictions
E-commerce is one of the world's largest growth markets that is growing every year by more than 20%. By 2020, sales are expected to flourish to over US$4 trillion, nearly doubling the status quo. Who
Read more...

MicroStrategy unveils holistic map for organizations to build an ‘Intelligent Enterprise’

Category: January 2018 - Trends and Predictions
MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software, unveiled a map for the Intelligent Enterprise at its annual user conference, MicroStrategy World
Read more...
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Previous articles

The man, the marketer, and the machine

Category: December 2017 - Digital Commerce & Customer Experience
In a world where consumers can change brand preferences with a click of their mouse, the role of marketing has evolved from the traditional qualitative approach to an era of intelligent, data-driven m
Read more...

Office workers in SEA are among the most receptive to AI, and use technology to overcome challenges to productivity and efficiency

Category: December 2017 - Digital Commerce & Customer Experience
Adobe released new research revealing that almost 50 percent of office workers in Southeast Asia (SEA) rate access to technology above perks like food and slick office design. "The Future of Work
Read more...

CtrlShift and iPinYou join forces to provide global brands access to Chinese audiences

Category: December 2017 - Digital Commerce & Customer Experience
CtrlShift, a Singapore-based audience solutions company, and iPinYou, China’s largest automated media buying technology platform, are joining forces to provide international brands and agencies
Read more...

AI: Evil or Avatar?

Category: December 2017 - Digital Commerce & Customer Experience
You don’t have to be a sci-fi wizard to remember Avatar. The 2009 fantasy blockbuster was equally entrancing for trekkies and school teachers alike. In the epic science fiction film, writer and
Read more...

Online-to-offline Integration key focus of Singles’ Day 2017

Category: December 2017 - Digital Commerce & Customer Experience
China's Singles' Day has grown beyond a Chinese online sales campaign into an international, omni-channel, retail-as-entertainment festival.
Read more...
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Previous month's highlights

Roll-out of AdAsia Digital Platform for Publishers

Category: October 2017 - Programmatic & Native Advertising

AdAsia Holdings just launched AdAsia Digital Platform for Publishers, an integrated yield management platform that opens online media owners to multiple revenue streams.

AI fuels the CX strategies of today’s global top brands

Category: October 2017 - Programmatic & Native Advertising

A new report from MIT Technology Review, called Getting to Iconic, reveals that iconic firms are more likely to recognize that automated AI tools are most effective when they supplement and extend the capabilities of their customer support team, rather than replace human investment.

Choosing people over process = tomorrow’s take on performance

Category: October 2017 - Programmatic & Native Advertising

It’s Friday night. The city’s finest restaurant is bathed in candlelight, while a couple clinks to ten years and sips on overpriced champagne. This evening was long awaited; the prospect of some adult conversation was worth the logistical gymnastics required to get the kids babysat. One partner looks into the other’s eyes, lingers lovingly over the pregnant pause and then launches the opening statement as planned: “Honey, thanks for joining me for your annual performance review. I’ve been looking forward to examining how you’ve gone over the past 12 months.”

Symantec Data Loss Prevention 15 integrates with tagging, encryption and access management to secure regulated and sensitive data wherever it goes

Category: October 2017 - Programmatic & Native Advertising

The cyber security leader Symantec Corp. just released its Data Loss Prevention (DLP) version 15, that provides increased data protection automation and product integration to strengthen the Information Centric Security solution. These major enhancements arrange for a greater ability to discover, monitor and protect sensitive or regulated data even in unmanaged environments.

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Don’t underestimate your granny when it comes to Google

Category: November 2017 - Email Marketing and Integrative Lead Management

Why it’s better to be in Beta

Category: November 2017 - Email Marketing and Integrative Lead Management

Not ticking anyone off? Then you just aren’t trying hard enough!

Category: November 2017 - Email Marketing and Integrative Lead Management

The most important email marketing KPIs and what they mean

Category: November 2017 - Email Marketing and Integrative Lead Management

Pressure to become a “Digital Native Enterprise” is intensifying, IDC predicts

Category: November 2017 - Email Marketing and Integrative Lead Management

Havas Media released Millennial Codes that reveal how Millennials think, feel and act

Category: November 2017 - Email Marketing and Integrative Lead Management

Let the 3rd Internet Revolution begin!

Category: November 2017 - Email Marketing and Integrative Lead Management

Adobe and Microsoft unveiled the next milestone in their strategic partnership

Category: November 2017 - Email Marketing and Integrative Lead Management

Combining CRM and ESP optimally eases email marketing’s top challenges

Category: November 2017 - Email Marketing and Integrative Lead Management

Modern lead management must pay heed to new benchmarks

Category: November 2017 - Email Marketing and Integrative Lead Management
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