Tuesday Sep 25th

This week's highlights

Tag management provides structure in online marketing

Category: September 2018 - Marketing Analytics, Automation & Attribution
Whether analysis, retargeting, A/B-testing or affiliate marketing: For each of these campaigns, a so-called tag per website must be set to collect the desired data about the website visitor. The task
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Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support

Category: September 2018 - Marketing Analytics, Automation & Attribution
One of the world's leading provider of open source solutions, Red Hat, announced the general availability of Red Hat Ansible Tower 3.3, the latest version of its enterprise framework for automating an
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Priceless® experiences rolling out for League of Legends esports community

Category: September 2018 - Marketing Analytics, Automation & Attribution
Mastercard announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports, the largest esport in the world. This first-of-its-kind global agreement
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Previous articles

Putting data in the driver’s seat to reach consumers-on-the-go

Category: August 2018 - Predictive Algorithms & Native Ads
Imagine how blind we were before the data. The question now for brand managers is what to do with all the new knowledge. Big data in marketing circles often refers to the enormous amounts of data that
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IDG launched its new service platform IGD Asia

Category: August 2018 - Predictive Algorithms & Native Ads
International research organisation IGD added a new research and insights platform to its roster of services that builds on the company’s existing expertise in the area.
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Predictive and prescriptive analytics essential in marketing

Category: August 2018 - Predictive Algorithms & Native Ads
Marketing without analytics is unthinkable today since analytics are the nexus between processes and technologies that enable marketers to evaluate the success of their marketing initiatives, providin
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Previous month's highlights

Challenges to keep an eye on when using videos in email marketing

Category: June 2018 - Mobile & Video Marketing

Videos are said to be strong traffic and engagement guarantors in online marketing, especially when used in social media, since posting live videos and short clips is explicitly encouraged and promoted by networks like Facebook where visual content gets a lot of attention.

Micro moments depict user behavior in the mobile age brilliantly

Category: June 2018 - Mobile & Video Marketing

The smartphone, our little personal all-rounder and companion in all situations, is extremely important to us not only to search for information - be it finding the nearest bank, the departure time of a train or supporting decision making. In such so-called "micro-moments" companies can offer their help to users as well, if their service or product is sought after, because such useful advertising offers will not be seen as a distraction. In the end, it gives companies a chance to connect with consumers at the very moment their attention to communication is the highest. How that works and what exactly Micro Moments are, I want to explain in the following:

Fake store growth requires new cybercrime definition, says JC3 and APWG

Category: June 2018 - Mobile & Video Marketing

The Japan Cybercrime Control Center (JC3) and the global counter-cybercrime association APWG just released a report detailing the enormous, rapid growth in fake shopping websites pretending to be retail shopping sites, using data from the Japanese National Policy Agency (NPA). These “fake store” websites accounted for about 7,000 reports of consumers in Japan being victimized by the theft of money or their personal information between June 2016 and June 2017.

Internet broadcasters can save millions by adding just a few lines of code, Teleport Media reveals

Category: June 2018 - Mobile & Video Marketing

A naturally growing audience is a longed-for result for any owner of streaming services. Preferably, the growth is predictable and manageable, otherwise, it can be detrimental when such growth is out of control and leads to unexpected resource drains. Such spikes in demand can downgrade the quality of service, which can result in service interruptions, which in turn diminishes the user experience. Of course, there are solutions on the market which manage media content streams without straining the delivery infrastructure.

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Technology that raises the bar in the conversational application world

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Getting Google’s attention with voice-based search

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Digital voice assistants set a trend in the SEO market of the future

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

UX and SEO make an unbeatable team

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Allocate your search engine advertising budget strategically

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Google Assistant: Ready to help and spy on you wherever possible

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

AI makes search engine advertising simply better

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Voice shopping set to rise exponentially

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

MediaMath deliberates on digital marketing for better marketers-consumers connection

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Know the ropes when searching verbally

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
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