Monday May 27th

This week's highlights

Qualtrics announces new AI capabilities to improve the quality of research insights

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
Qualtrics, the leader in experience management, announced the launch of ExpertReviewTM – Response Quality. Powered by artificial intelligence (AI), this new solution empowers market researchers
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Recasting traditional TV’s role in the age of OTT video platforms, AI and VR/AR

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
From the live black-and-white broadcast of Neil Armstrong’s first step on the Moon to the World Cup Final in ultra-high definition, television has stood the test of time often co-opting inventio
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Advance your customer experiences with Zendesk Sunshine

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
Zendesk just announced expansions to Zendesk Sunshine, its open and flexible CRM platform built on Amazon Web Services (AWS), which include new partnerships and integrations that will make it easier t
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Previous articles

New Experian research highlights that 71% of APAC consumers value ‘security’ as the most important element of their online experience

Category: April 2019 - Personalised & Customer-centric Content Marketing
Experian just released its Global Identity and Fraud Report Asia-Pacific (APAC) research which highlights that trusted online relationships are based on businesses providing both a secure environment
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Being customer-centered with integrated CRM

Category: April 2019 - Personalised & Customer-centric Content Marketing
Customer Relationship Management (CRM) generally creates real competitive advantages and enables the development of new markets, besides leading to more customer satisfaction, increased customer loyal
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Engagio provides customized and relevant real-time account insights to sales and marketing teams

Category: April 2019 - Personalised & Customer-centric Content Marketing
The Account Based Marketing (ABM) automation provider, Engagio, announced the launch of its Sales Activation Tools, a powerful and scalable set of capabilities that provide customized and relevan
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Previous month's highlights

Socialbakers 2019 Social Media Trends Report provides guidance on how to maximize reach, engagement and business impact

Category: January 2019 - Digital Business Trends Predictions

Recently, the AI-powered social media marketing platform Socialbakers released its 2019 Social Media Trends Report for industry professionals and brands who want to work smarter in social media. The comprehensive report offers detailed information about the state of social media engagement and advertising, as well as emerging themes for the year ahead, besides diving into demographics and brand trends, advertising effectiveness, engagement best practices, and emerging trends involving influencer marketing, as well as privacy and security issues.

How to find the perfect marketing agency

Category: January 2019 - Digital Business Trends Predictions

Navigating a business successfully through the ever-changing digital marketing world is a huge challenge for many decision makers, especially when resources are tight. Co-operations with experienced and competent digital partners are indispensable and the selection of the optimal service provider is crucial for further growth and positioning in the market. A wrong decision can not only quickly blow up the budget, but also damage the brand image. That’s why you should be aware of the most important parameters for a selection.

Digital advertising and ad fraud predictions for 2019

Category: January 2019 - Digital Business Trends Predictions

Mobile channels have become more compelling to the perpetrators of ad fraud, since mobile accounts for an increasing proportion of digital ad spend. But, while there are many strategies and solutions available to mitigate the impacts of ad fraud, separating the capabilities from the spin can be difficult, which is why TrafficGuard provides some thoughts and predictions on ad fraud prevention:

Coalition for Better Ads expands its standards worldwide to improve consumer experience online

Category: January 2019 - Digital Business Trends Predictions

The Coalition for Better Ads announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers.

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How AI is changing search engine advertising

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

AdAsia Holdings releases first wave of functionalities for an automated assistant to publishers

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Qualtrics new suite of industry-leading data protection and governance capabilities

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

AI makes search engine advertising better

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

SEO & SEA: It’s all about strategy

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Progressive Web Apps & SEO

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Global partnership announcement for Next-generation Network Services

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO

Qualtrics announces innovations in mobile, voice and prescriptive insights to accelerate CX

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
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