Saturday Aug 24th

  • Artificial Intelligence in marketing is gaining momentum

    Artificial Intelligence in marketing is gaining momentum

    The interest in gaining a competitive advantage with the help of Artificial Intelligence (AI) runs through a wide range of industries, such as e.g. health care, production, automotive or military, which are investing billions into the technology. The marketing industry certainly started to test various fields of application, where the use of AI could advance the business. The Salesforce State of Marketing Report 2018 already provided an insight into how widespread the use of AI has become, although the authors of the study emphasize that all in all no dominant use has yet emerged. The study shows, however, that 39% of marketing decision makers rely on AI and 29% of respondents already use AI-based systems to personalize their offers via email.

  • Cyber Security Management protects holistically by mastering all vulnerability gaps

    Cyber Security Management protects holistically by mastering all vulnerability gaps

    Today, companies are more worried than ever about how they can reliably secure their entire organization against cyber-attacks. Their main focus is on ensuring to put holistically secure products on the market, as well as to protect expertise stored in databases and private data of employees, suppliers and customers.

  • Peculiarities of influencer marketing in B2B

    Peculiarities of influencer marketing in B2B

    The terms influencer marketing and influencer relations, as well as their opportunities for corporate communication, have been discussed for around ten years now. Essentially, it is about how opinion building works for stakeholders, especially customers or other reference groups, and what levels beyond journalism or advertising are involved.

  • Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

    Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

    The leading Japanese network provider Internet Initiative Japan (IIJ) has launched an eSIM service for the mobile Internet. The AirOn+ platform from G+D Mobile Security is enabling eSIM management.

    G+D Mobile Security is a global mobile security technology company headquartered in Munich, Germany and part of the Giesecke+Devrient group. G+D Mobile Security manages and secures billions of digital identities throughout their entire life cycle. To no surprise their products and solutions are used by commercial banks, mobile network operators, car and mobile device manufacturers, business enterprises, transit authorities and health insurances every day to secure payment, communication and device-to-device interaction.

  • Security is a journey, not a destination

    Security is a journey, not a destination

    Now, more than ever, cybersecurity teams are seeking to become more agile. They help organisations meet regulatory compliance requirements, align to industry best practices, and accelerate business transformation initiatives. Effective cybersecurity acts as a business enabler – building customer, shareholder, and employee trust. This enables organisations to protect and enhance their reputation and reduces the risk of the many negative consequences of a cybersecurity breach.

  • Digital Risks and Cybersecurity: An Overview

    Digital Risks and Cybersecurity: An Overview

    Digital threats and cyber attacks are the current demons of the economy. This is mainly because companies are not sufficiently protected and prepared. The actual extent of the threat can only be estimated.

    The reasons of cyber attacks and the risks that the gaps in IT security entail are shown in the following:

  • Facebook plans to be back on track with common technical platform for its chat services

    Facebook plans to be back on track with common technical platform for its chat services

    Fifteen years after being founded in Mark Zuckerberg's college room, Facebook has become a world power with unprecedented opportunities to reach out to its users in a targeted manner - be it advertising or opinion-making.

  • Global partnership announcement for Next-generation Network Services

    Global partnership announcement for Next-generation Network Services

    Tata Communications Transformation Services (TCTS), a partner of choice for the world’s leading Communication Service Providers (CSPs), and Zeetta Networks, a leading network slicing and splicing company, announced a global partnership agreement to facilitate early adoption of technologies like 5G and network slicing within the ICT space.

  • APAC’s mobile-first economy key target for fraudsters, AppsFlyer revealed

    APAC’s mobile-first economy key target for fraudsters, AppsFlyer revealed

    AppsFlyer just released its APAC Ad Fraud Report 2019, providing marketers a comprehensive report on the evolving mobile advertising industry in the region. Covering activity between November 2018 to April 2019, the report examines 2.5 billion installs across over 8,000 apps in entertainment, finance, gaming, shopping, travel and utilities.

  • SEO & SEA: It’s all about strategy

    SEO & SEA: It’s all about strategy

    Search Engine Optimization (SEO) and Search Engine Advertising (SEA) mean more than just keyword analysis and should be an essential part of any online marketing strategy today. Simply because skillful SEO and deliberate SEA makes websites more productive for the sales of products. Considering certain rules can be useful to steadily improve existing operations, like the following

  • How established is AI in marketing really?

    How established is AI in marketing really?

    Artificial intelligence (AI) is often mentioned in conjunction with big data or machine learning as a generic term for methods and applications that deal with the automation of intelligent behavior. A key feature of AI is that it is based on software that is capable of learning from its own behavior and that way constantly improves itself.

  • Forecasts on cybersecurity and data protection

    Forecasts on cybersecurity and data protection

    Companies consider cyber-attacks more and more as a central business risk and start to work on better protection, but will they be able to master the security challenges in the digital economy?

  • W+ platform brings industry-changing solutions for publishers, advertisers and readers

    W+ platform brings industry-changing solutions for publishers, advertisers and readers

    World Plus International announced the launch of W+ during a press event at Marina Bay Sands, Singapore last week. The innovative and truly digital magazine publishing platform is available from now on for iOS and Android devices worldwide.

  • Progressive Web Apps - the future of e-commerce

    Progressive Web Apps - the future of e-commerce

    There is currently no avoiding of one hot topic in e-commerce, namely Progressive Web Apps (PWAs). But what are PWAs?

    Technically speaking, PWAs are not even apps, they're web applications that combine the power of traditional web pages with the functionality of native apps. You must awake to the fact that the majority of internet users access the web via mobile devices to understand the need for such solutions.

This week's highlights

Data management and analytics increasingly integrate

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
Do you know just how much new data information we’re creating? According to IDC forecasts exponentially more and more, growing to 163 zettabytes by 2025. And not only does IDC predict the franti
Read more...

Marketing needs to evolve - NOW

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
The discrepancy between what marketing could theoretically accomplish and the reality is huge. You do not have to be a marketing expert to know that. Especially for consumers, this gap is clearly noti
Read more...

CDP & DMP

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
With Customer Data Platforms (CDPs), data scientists can link cross-channel customer data, helping entire companies - including marketers - achieve the comprehensive customer understanding needed to d
Read more...
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Previous articles

New generation of B2B decision makers stepped in

Category: July 2019 - Multichannel, Mobile & Video Marketing
Hardly anyone abstains from checking the smartphone at least once a day, not to mention that our little all-around gadgets are used for tasks like shopping, booking restaurants or whole vacation trips
Read more...

Lead management the simple way

Category: July 2019 - Multichannel, Mobile & Video Marketing
Today, inbound marketing no longer means that the potential customer is calling immediately, rather that the prospective customer searches for information on the Internet first.
Read more...

Seamless data quality helps enterprises meet standards of GDPR and increasingly stringent privacy laws worldwide

Category: July 2019 - Multichannel, Mobile & Video Marketing
Melissa, a leading provider of global contact data quality and identity verification solutions, announced Privacy Flag, a seamless new feature in its comprehensive Global Email Verification suite desi
Read more...
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Previous month's highlights

Three good reasons why AI is useful for CX

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

Call center companies are increasingly making use of voice-bots to avoid playing back-up music when being in a caller queue, in order to improve that way their customer communication and eventually the customer experience (CX). In doing so, they rely on artificial intelligence (AI).

Advance your customer experiences with Zendesk Sunshine

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

Zendesk just announced expansions to Zendesk Sunshine, its open and flexible CRM platform built on Amazon Web Services (AWS), which include new partnerships and integrations that will make it easier to connect siloed data and deliver deep customer insight to advance proactive customer experiences.

Natural language processing (NLP)

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

Natural language processing (NLP) is a subfield of computer science, information engineering, and artificial intelligence concerned with the interactions between computers and human (natural) languages, in particular how to program computers to process and analyze large amounts of natural language data. In a nutshell, NLP gives machines the ability to read and understand human language. A sufficiently powerful natural language processing system manages to enable natural-language user interfaces and the acquisition of knowledge directly from human-written sources, such as newswire texts. Some straightforward applications of natural language processing include information retrieval, text mining, question answering and machine translation. 

Application areas for AI in business

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

According to a study of the Ludwig-Maximilians-Universität Munich we are already at the point where readers can’t recognize anymore if an article is written by a human being or artificial intelligence (AI). On the contrary, the texts of robots had even greater credibility in the test group, the study revealed. But writing texts is not the only creative area in which AI advances. More and more start-ups feed their servers with data and build innovative services thanks to machine learning.

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