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  • Digitization brings more automation, more personalization, legal barriers and new monetization channels in 2018

    Digitization brings more automation, more personalization, legal barriers and new monetization channels in 2018

    The digitalization of marketing keeps its status of being a megatrend in 2018 and continues to breed new developments with the help of technology. In fact, the following trends can be expected this year:

  • 5 ways to navigate the maze of metrics in the app economy

    5 ways to navigate the maze of metrics in the app economy

    The growth of the mobile app economy has been phenomenal since its inception in 2008. In just two years, “app” became Word of the Year, and later on, fodder for Hollywood movies - such as The Angry Birds Movie, based on the (then) ubiquitous gaming app.

  • Big Apple Buddy can deliver the latest VR innovations from the USA straight to your doorstep

    Big Apple Buddy can deliver the latest VR innovations from the USA straight to your doorstep

    After a groundbreaking year of advancements in the realm of Virtual Reality, tech companies across the United States have flooded the market with headset after headset all with the promise of virtual reality. But as a relatively new technology, it can be easy for customers to eagerly purchase a headset that doesn’t live up to the hype or price tag.

  • When I grow up, I want to be a sense maker

    When I grow up, I want to be a sense maker

    Ask a five-year-old what they want to be when they grow up. Chances are: ‘machine learning specialist’ will not rise to the top of the list. For decades, our show and tells have been catwalks for classic capitalism, where mini pilots and policemen strut their oversized uniforms for kindergarten audiences. We’re very comfortable with our kids wanting a career as a doctor or a lawyer when they grow up; we may even entertain the idea of builder or architect for some years. But, at the end of the day, when varsity fees are all paid up, we’re still pulling our old-school paradigms, like a hood, over our eyes and expecting our kids to have the same jobs that we’ve had.

  • Marketers hardly use the potential of AI yet

    Marketers hardly use the potential of AI yet

    The recent Adobe Digital Trends Report 2018 revealed that 42% of marketing decision makers in international companies already rely on self-learning algorithms in their company or plan to do so over the next twelve months - be it for data analysis (51%), email marketing (26%) or programmatic advertising (22%).

  • The most important mobile marketing trends for 2018

    The most important mobile marketing trends for 2018

    Mobile has come to stay and has already moved past the desktop in many areas. This development will for sure continue in the next few years, which is why digital marketers need to find new ways to attract mobile users.

  • IoT usability in marketing and CRM

    IoT usability in marketing and CRM

    Although the vast majority of marketers is aware of the fact that the Internet of Things (IoT) will change their industry, besides security concerns, not having the required skills is named as one of the main reasons for not implementing IoT. Indeed, IoT requires a complete rethinking of business management, but rewards with incredible new opportunities. It's not just about connecting devices in a meaningful way, but optimizing processes, extending customer services, and creating new revenue streams. Ultimately, IoT solutions simplify processes and create new values for users.

  • The most influential and popular AI applications providers for marketing support

    The most influential and popular AI applications providers for marketing support

     

    Since, making use of Artificial Intelligence (AI) is clearly increasing in popularity, we created for your convenience a list of the most important marketing applications providers.

  • The ‘Art of Integration’ requires holistic monitoring of ad reactions across all channels

    The ‘Art of Integration’ requires holistic monitoring of ad reactions across all channels

    The variety of channels available to marketers has increased exponentially, we know from Kantar Millward Brown’s recent study AdReaction: The Art of Integration, and that ineffective multichannel strategies are jeopardizing the success of campaigns. More than 14,000 16-65-year-old have been surveyed between August and November 2017 in 45 countries (at least 300 per country) for the report, and media effectiveness learning came from new analysis of Kantar Millward Brown’s CrossMedia database among 223 campaigns which had been monitored during 2015-2017. Furthermore, creative learning came from campaign ad testing of 12 campaigns in eight countries and the new AdReaction consumer research was contrasted with results from Kantar Millward Brown’s September 2017 Getting Media Right study including views from over 300 leading marketers representing advertisers, agencies and media companies across the world.

  • Marketing teams must evolve in 2018 to get their act together

    Marketing teams must evolve in 2018 to get their act together

    When talking about technology, a lot has changed in the marketing industry in recent years, but structures and teams have largely remained the same. Hence, it is believed that 2018 is the year in which the internal organization gets adapted to external technologies, simply because a renewed disruption is necessary this year, so that the potential of new advertising technologies can be exploited.

  • The world's first IoT public blockchain to support ISO/IEC "six-domain model" standards

    The world's first IoT public blockchain to support ISO/IEC "six-domain model" standards

    SDChain Alliance has officially launched the world's first public blockchain that truly adopted the blockchain to ensure the reliability of the Internet of Things (IoT). This move has converged the IoT and the blockchain into a decentralized ecosystem for various industries, so that they may establish an efficient, low-cost IoT data exchange platform to give the data more commercial value, according to their own individual needs. On one hand, it will truly create high-value digital assets, on the other, it can greatly enhance the commercial value of the IoT application itself.

  • By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said

    By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said

    According to Gartner, 25% of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017.

  • Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

    Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

    According to Getty Images2018 Visual Trends predictions, brands and the media will redefine modern masculinity this year. The expert in visual communications identified ‘Masculinity Undone’, ‘Second Renaissance’ and ‘Conceptual Realism’ as the trends society will be most responsive to this year.

  • Is AI exhausting or feeding the work environment?

    Is AI exhausting or feeding the work environment?

    According to new data from Accenture Strategy, working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.

This week's highlights

Ad Verification

Category: May 2018 - Cybersecurity & Data Protection
Ad Verification is a real-time technical process which verifies the inventory quality and visibility of advertising impressions. In the fight against fraud and the lack of transparency and viewability
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Security tips for ad server operators

Category: May 2018 - Cybersecurity & Data Protection
When delivering advertising, the SSL / TLS protocol must be used, to encrypt the data traffic between the client and the web server. What we want to highlight in this article, however, is the fact tha
Read more...

Majority of businesses view GDPR more as an opportunity to improve data privacy and security than a threat, IBM study reveals

Category: May 2018 - Cybersecurity & Data Protection
The IBM study, titled “The end of the beginning: Unleashing the transformational power of GDPR”, reveals that nearly 60% of respondents see the General Data Protection Regulation (GDPR) as
Read more...

Singapore companies embrace technology enabled techniques to fight fraud

Category: May 2018 - Cybersecurity & Data Protection
In today’s digital and globalized economy, organizations face a heightened threat of fraud. This, coupled with more effective detection of fraud, has driven reported economic crime to its highes
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Paving the way for smart cities: The smart sensor platform network

Category: May 2018 - Cybersecurity & Data Protection
The cost of Internet of Things (IoT) sensors has decreased remarkably over the past decade, heralding new possibilities of a renewed push for smart cities. With worldwide spending on IoT predicted to
Read more...
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Previous articles

5 ways to navigate the maze of metrics in the app economy

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
The growth of the mobile app economy has been phenomenal since its inception in 2008. In just two years, “app” became Word of the Year, and later on, fodder for Hollywood movies - such as
Read more...

What opportunities does Augmented Reality have in store?

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
The trend away from shopping in retail stores to online ordering is gaining momentum, but how can retailers counteract this trend? One possibility is the use of augmented reality, a form of so-called
Read more...

Spoiler alert! The future is …

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Spoilers are everywhere. Remember that season’s finale episode that you’ve been planning to watch once you get home from work? Spoiled. Or that insanely good plot twist that was supposed t
Read more...

Reconsidering data privacy on social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
When using social networks, it is important to observe legal provisions with regards to content, comments and monitoring, since in social media marketing a variety of areas are included, such as suppo
Read more...

Man vs Machine: Will AI put our humanity at stake?

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
The vision of an all-knowing, omni-present intelligent being that forms the backbone of our everyday lives has been portrayed in movies that captivate the imagination of many. Today, that vision is no
Read more...
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Previous month's highlights

AI’s impact on the workforce of the future is no different from previous industrial revolutions

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

PwC examined in a new report the impacts of three overlapping waves of automation - the algorithm, augmentation and autonomy wave. The research analyzed the tasks and skills involved in the jobs of over 200,000 workers across 29 countries in order to assess the potential impact of automation on workers in different industry sectors and of different genders, ages and education levels.

Emerging group of 'cloud masters' accelerates the ability to outperform peers

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

A global survey of 730 IT professionals, conducted by Longitude, revealed that a small group of forward-thinking businesses has reached cloud maturity with on average of 70% or more of their applications operating in the cloud. Oracle and Intel partnered with Longitude Research for the study that surveyed C-level and senior IT executives from companies that had an annual revenue of $1 billion or more, coming from 13 countries.

The changing 'lingual' face of ‘Digital India’

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

India commemorated its 69th Republic Day last week, celebrating the unique diversity and cultural heritage that the country is well known for. There’s a strong digital mindset that has been gripping the country, and Times Internet, has been recording the pulse of the nation with the release of its study titled ‘The Changing Lingual Face of Digital India’, which highlights the rapid shift of digital users towards regional content consumption. Times Internet is one of India’s leading digital products company and the digital venture of The Times of India Group. Every month, over 270 million customers visit a Times Internet property, and collectively spend over 10 billion minutes.

MediaTek joined Open Neural Network Exchange (ONNX) to advance its edge AI platform

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

The global fabless semiconductor company MediaTek just joined the Open Neural Network Exchange (ONNX) to drive AI innovation and support the evolution of its edge AI platform.

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Integrated marketing communications

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Today’s soft skills are the hard skills

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Marketers hardly use the potential of AI yet

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Are we facing the end of mobile advertising?

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Communication models in IoT

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Aurecon launches Just Imagine #100GoodIdeas eBook

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

IoT usability in marketing and CRM

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

The world's first IoT public blockchain to support ISO/IEC "six-domain model" standards

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Digital Transformation and IoT will drive cybersecurity spend to $134 billion annually by 2022

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Glass ceiling cracked, but not smashed

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
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