Saturday Nov 25th

Latest News

  • Happiness doesn’t come cheap, but it pays up…

    Happiness doesn’t come cheap, but it pays up…

    In many ways, there’s no such thing as ‘just a job’. What we do within our 9-to-5 work week is powerful. Work defines and shapes us; it takes the form of our personal fingerprint on society. And considering that the average person will give 100 000 hours to working over a lifetime, our jobs are anything but a sideline gig in the greater narrative of life. Our work is deeply personal, grafted into the mesh of our unique human design.

  • Ambivalence: Who is responsible for data protection?

    Ambivalence: Who is responsible for data protection?

    The attitude of customers towards data protection remains ambivalent in the digital world, since they believe the buck stops primarily with the companies when thinking about the protection of their personal data.

  • CtrlShift reorganizes its business around new SaaS offering – The Hub

    CtrlShift reorganizes its business around new SaaS offering – The Hub

    Digital advertising is estimated to account for 38% of total ad spend (USD59 billion) in the Asia Pacific region this year and to increase by 5.6%. This auspicious prospect could be the reason for the audience solutions company CtrlShift to rethink its business offerings.

  • Anyone’s browsing history can be used to reveal their identity

    Anyone’s browsing history can be used to reveal their identity

    According to NordVPN, an advanced VPN (Virtual Private Network) service provider, two German researchers did an experiment that revealed how easy it is to identify Internet users’ through their browsing history - simply by following the fingerprints they leave online.

  • Useful tips to get your digital lead management up to speed

    Useful tips to get your digital lead management up to speed

    Let’s be honest, the digital transformation puts all internal and external processes of a company to the test and makes it even more difficult to be successful in today's increasingly digitized world: The changing purchasing behavior of potential customers, the growing number of communication channels, and the changing and stricter legal situation regarding the handling of personal data, make the acquisition of new customers more and more difficult.

  • Ad platforms need to break out of ‘Walled Gardens’

    Ad platforms need to break out of ‘Walled Gardens’

    A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022.

  • Google reveals the top travel habits and trends of Singaporeans with the Asia Pacific Travel Dashboard

    Google reveals the top travel habits and trends of Singaporeans with the Asia Pacific Travel Dashboard


    Singaporeans are among the most well-travelled in the world with close to 9.5 million overseas trips reported in 2016, according to Google updated Asia Pacific Travel Dashboard that revealed the top search trends in Singapore and 12 countries across Asia Pacific over the last year. The dashboard also uncovers the top travel habits and trends of Singaporeans including the most popular destinations, common search terms, and factors Singaporean travellers consider before planning to go on a getaway.

  • Essential programmatic buying know-how

    Essential programmatic buying know-how

    Programmatic represents the culmination of decades of innovation in data technology and addressable media. Buying digital advertising space by auction via respective platforms in real-time.is clearly gaining momentum.

  • Email Marketing’s Top Trends in 2018

    Email Marketing’s Top Trends in 2018

    Do you know which marketing strategies you should consider next year? In what direction email marketing trends are heading? Well, start to get informed, not only because 2017 is coming to an end and heralding the time of the year when marketing departments are working harder than ever to boost the year-end business.

  • Emails for the Smartphone done right

    Emails for the Smartphone done right

    Nowadays, emails have to serve their purpose both on the desktop and on the smallest smartphone screen, simply because more and more people prefer to read their emails via their most personal devices, a recent study by Adobe just confirmed. The digital marketing expert provides in addition a lot of useful insights resulting from the feedback they received from their interviewees, indicating what users expect from emails so that they can be read optimally on the smartphone screen. Put in a nutshell, smartphone users wish to receive:

  • SEO Techniques: White Hat, Black Hat, or Grey Hat

    SEO Techniques: White Hat, Black Hat, or Grey Hat

    SEO techniques can be generally classified into two broad categories, namely black hat and white hat, standing for techniques search engines do not approve (black hat) or recommend as part of good design (white hat). Industry commentators have classified these methods and the practitioners who employ them that way.

  • Adobe prepares for a mobile-first world

    Adobe prepares for a mobile-first world

    As the workplace of the future unfolds and digital transformation takes hold, we increasingly rely on smartphones and tablets to get our work done– whether digitizing tax documents, capturing receipts to submit an expense report or getting a sales contract signed before the quarter ends. People need powerful, integrated mobile apps and services that help them be more productive - no matter where they are – Adobe emphasized when revealing its major innovations in Adobe Document Cloud.

  • element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

    element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

    element14.com, the world’s largest electronic design community, has launched a new Design Challenge for designers and engineers called ‘IoT on Wheels’, looking for 10 community members to demonstrate the power of IoT-connected transport solutions by creating a prototype that shows how current technologies can make today’s vehicles safer, smarter and more efficient.

  • IoT, AI, and VR will determine the future of customer experiences

    IoT, AI, and VR will determine the future of customer experiences

    The Adobe Experience Forum 2017, the industry conference for digital experience and business transformation is just around the corner: This year, it will not only take place in Singapore, but for the very first time be held in Thailand and Malaysia, too.

This week's highlights

Email Marketing’s Top Trends in 2018

Category: November 2017 - Email Marketing and Integrative Lead Management
Do you know which marketing strategies you should consider next year? In what direction email marketing trends are heading? Well, start to get informed, not only because 2017 is coming to an end and h
Read more...

The basics for successful email marketing

Category: November 2017 - Email Marketing and Integrative Lead Management
The newsletter is still the marketing tool with the best cost-benefit factor. No wonder then that email marketing remains one of the most popular digital marketing methods. Company newsletters clearly
Read more...

Why it’s better to be in Beta

Category: November 2017 - Email Marketing and Integrative Lead Management
What do Steve Jobs and notorious architect Frank Gehry have in common? Would you believe us if we told you it was failure? Jobs was fired from the company he founded by the age of thirty and did not a
Read more...

Havas Media released Millennial Codes that reveal how Millennials think, feel and act

Category: November 2017 - Email Marketing and Integrative Lead Management
The media network of leading global advertising and communications group Havas embarked on a 2-year in-depth ethnography study of Millennials living in key cities across Asia Pacific:  Bangkok, J
Read more...

Adobe and Microsoft unveiled the next milestone in their strategic partnership

Category: November 2017 - Email Marketing and Integrative Lead Management
Adobe Experience Manager, Adobe’s industry-leading content management solution in Adobe Marketing Cloud, is now integrated with Microsoft Dynamics 365, which provides universal web standards and
Read more...
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Previous articles

Roll-out of AdAsia Digital Platform for Publishers

Category: October 2017 - Programmatic & Native Advertising
AdAsia Holdings just launched AdAsia Digital Platform for Publishers, an integrated yield management platform that opens online media owners to multiple revenue streams.
Read more...

Essential programmatic buying know-how

Category: October 2017 - Programmatic & Native Advertising
Programmatic represents the culmination of decades of innovation in data technology and addressable media. Buying digital advertising space by auction via respective platforms in real-time.is clearly
Read more...

Adobe Advertising Cloud for full transparency, flexibility, and convenience

Category: October 2017 - Programmatic & Native Advertising
Adobe Advertising Cloud, the first end-to-end platform for managing advertising across traditional TV and digital formats, just announced that it has a solution to the industry’s biggest hassle
Read more...

“Shoppable” videos, especially when personalized, will turn eCommerce marketers’ heads

Category: October 2017 - Programmatic & Native Advertising
According to eMarketer, programmatic is still in its infancy in several emerging markets in Asia Pacific, but more mature markets are beginning to mirror the US’ and Western Europe’s adopt
Read more...

Are we evolving at such a high rate of change that generational schemata become irrelevant?

Category: October 2017 - Programmatic & Native Advertising
Anne M. Schüller and Alex T. Steffen just released their book “Fit for die Next Economy: Sustainable with the Digital Natives”, which is currently only available in German, but got my
Read more...
View More Articles

Previous month's highlights

Can the Art of War teach us how to pioneer an innovation industry?

Category: August 2017 - Search Engine Marketing & Optimzation

It is an inconvenient truth that from the dawn of mankind, war has been a sad feature of the human condition. Human conflict comes at enormous cost with its impacts on people and society.

8 tips for a successful internationalization of your SEM campaign

Category: August 2017 - Search Engine Marketing & Optimzation

Internationally, search engine marketing (SEM) is still one of the most successful online marketing activities, but brands that want to advertise on a supra-regional level must consider a few things:

Balance between search engine optimization and reader-friendly text is important

Category: August 2017 - Search Engine Marketing & Optimzation

When it comes to writing on the Internet, many companies still ask themselves:  What keywords do we need? How often should these keywords be placed in the text? And on what layer of the website should which keywords be? Well, find out how to score with search engines by reading on:

The basics for effective Amazon SEO

Category: August 2017 - Search Engine Marketing & Optimzation

Whoever wants to sell on the Internet can’t ignore Amazon, as it has long overtaken Google when it comes to product search. The huge shop-in-shop-portal is simply known and used by almost everyone.

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3 tips for marketers to track the effectiveness of ads

Category: September 2017 - Immersive and Engagement Marketing

Ad platforms need to break out of ‘Walled Gardens’

Category: September 2017 - Immersive and Engagement Marketing

How to train your dragon

Category: September 2017 - Immersive and Engagement Marketing

Opera introduces first browser to support 360-degree videos in virtual reality headsets

Category: September 2017 - Immersive and Engagement Marketing

AR to "augment" existing communication and marketing tools

Category: September 2017 - Immersive and Engagement Marketing

Gartner expects AI, digital platform and immersive experiences to drive digital business

Category: September 2017 - Immersive and Engagement Marketing

Immersive marketing

Category: September 2017 - Immersive and Engagement Marketing

Microsoft advances the next frontier of computing with cloud, AI and mixed reality

Category: September 2017 - Immersive and Engagement Marketing

Header bidding is great – but Southeast Asia isn’t ready

Category: September 2017 - Immersive and Engagement Marketing
View More Articles

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