Tuesday Jun 19th

Latest News

  • Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

    Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

    According to Getty Images2018 Visual Trends predictions, brands and the media will redefine modern masculinity this year. The expert in visual communications identified ‘Masculinity Undone’, ‘Second Renaissance’ and ‘Conceptual Realism’ as the trends society will be most responsive to this year.

  • What opportunities does Augmented Reality have in store?

    What opportunities does Augmented Reality have in store?

    The trend away from shopping in retail stores to online ordering is gaining momentum, but how can retailers counteract this trend? One possibility is the use of augmented reality, a form of so-called mixed reality. Generally, no costly technologies are necessary because the customer brings his smartphone directly to the point of sale (POS), hence, carrying the necessary equipment with him. AR enhances reality perception by computer-aided information. In retail, these can be the display of product information, offers, product recommendations or navigation through the store. A special form of augmented reality is the AR mirror through which customers can see themselves and virtually test jewelry or clothing.

  • Digital Transformation and IoT will drive cybersecurity spend to $134 billion annually by 2022

    Digital Transformation and IoT will drive cybersecurity spend to $134 billion annually by 2022

    Juniper’s new research, Cybersecurity: Mitigation Strategies for Financial Services, Operators, Enterprise & IoT 2018-2022 found that nearly 70% of 2022 spend would originate from medium-sized businesses, as cybercriminals target ‘low-hanging fruit’.

  • Paving the way for smart cities: The smart sensor platform network

    Paving the way for smart cities: The smart sensor platform network

    The cost of Internet of Things (IoT) sensors has decreased remarkably over the past decade, heralding new possibilities of a renewed push for smart cities. With worldwide spending on IoT predicted to surpass the USD$1 trillion mark by 2020, this has increasingly attracted attention within the various sectors.

  • Blockchain and Marketing

    Blockchain and Marketing

    According to emarketer.com, the digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy, pointing out that it is still too early to come to a decision. Anyway, 2018 is expected to be a year of testing and learning.

  • AI’s impact on the workforce of the future is no different from previous industrial revolutions

    AI’s impact on the workforce of the future is no different from previous industrial revolutions

    PwC examined in a new report the impacts of three overlapping waves of automation - the algorithm, augmentation and autonomy wave. The research analyzed the tasks and skills involved in the jobs of over 200,000 workers across 29 countries in order to assess the potential impact of automation on workers in different industry sectors and of different genders, ages and education levels.

  • Be well on the way to bringing consumers closer to IoT technology

    Be well on the way to bringing consumers closer to IoT technology

    In our December issue last year, we already provided hints where IoT is heading this year in Asia Pacific when we presented Hitachi Vantara’s insightful predictions. Summarily, both Hubert Yoshida and Russell Skingsley believe the adoption of Internet of Things (IoT) platforms will dominate enterprise IT strategies in 2018. At the same time, both CTOs of Hitachi Vantara made clear that they seek to collaborate with customers and ecosystem players to innovate and create new value for business stakeholders, customers and society at large.

  • Native advertising isn’t just a trend but has a lasting impact on digital marketing

    Native advertising isn’t just a trend but has a lasting impact on digital marketing

    As Asian eMarketing clearly exhibits, I am a big fan of Native Advertising and I use this opportunity to highlight its advantages. With native ads, marketers can automatically publish content to multiple online publications simultaneously without creating duplicate content, besides the fact that they adapt individually to the look and feel of the respective medium.

  • Meet the e-privacy regulations with login alliances

    Meet the e-privacy regulations with login alliances

    If you want to find out how to manage tracking users despite e-privacy regulation and to bypass the new hurdles, keep reading.

  • Be connected on the go

    Be connected on the go

    Mobility is gaining traction worldwide. By 2022, more than 4 in 10 employees around the world are expected to be mobile, according to Strategy Analytics and IDC reported that global spending on mobility-related hardware, software, and services – such as smartphones, enterprise mobility management software and mobile connectivity services will reach US$1.72 trillion by 2021, up by 8.5% compared to last year.

  • Striking omni-channel success

    Striking omni-channel success

    Marketers must meet today’s customers on their own terms, on the channels they prefer. Brands must integrate a wide spectrum of offline and online for successful e-commerce and retail strategies.

  • Singapore companies embrace technology enabled techniques to fight fraud

    Singapore companies embrace technology enabled techniques to fight fraud

    In today’s digital and globalized economy, organizations face a heightened threat of fraud. This, coupled with more effective detection of fraud, has driven reported economic crime to its highest level, PwC’s bi-annual survey of economic crime recorded.

  • Asia's IoT optimism and adoption rate tops all

    Asia's IoT optimism and adoption rate tops all

    Asia's businesses are leading the world in Internet of Things (IoT) adoption, according to Vodafone’s IoT Barometer 2017/18, with the number of companies embracing connected devices soaring 200% compared to five years ago.

    Vodafone’s global survey of business sentiment, relating to investment and innovation in the IoT, examined four key factors for modern businesses, which we want to highlight in today’s issue again, namely the state of the market, business benefits, moving forward and future optimism.

  • Singapore’s Cybersecurity Act

    Singapore’s Cybersecurity Act

    Early this year, Singapore has passed the Cybersecurity Act that establishes a legal framework for the oversight and maintenance of national cybersecurity. Its key objectives are to strengthen the protection of Critical Information Infrastructure (CII) against cyber-attacks and to establish a framework for sharing cybersecurity information.

This week's highlights

5G: The roadmap to launch in Asia

Category: June 2018 - Mobile & Video Marketing
By 2022, there will be 280 million 5G subscriptions in Asia Pacific, with 5G service revenue reaching US$4.5 billion. Compared to previous generations of networks, 5G’s significance lies in its
Read more...

Micro moments depict user behavior in the mobile age brilliantly

Category: June 2018 - Mobile & Video Marketing
The smartphone, our little personal all-rounder and companion in all situations, is extremely important to us not only to search for information - be it finding the nearest bank, the departure time of
Read more...

The 4th Industrial Revolution creates a customer divide that Salesforce knows how to tackle

Category: June 2018 - Mobile & Video Marketing
Salesforce announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce
Read more...

Be connected on the go

Category: June 2018 - Mobile & Video Marketing
Mobility is gaining traction worldwide. By 2022, more than 4 in 10 employees around the world are expected to be mobile, according to Strategy Analytics and IDC reported that global spending on mobili
Read more...

Fake store growth requires new cybercrime definition, says JC3 and APWG

Category: June 2018 - Mobile & Video Marketing
The Japan Cybercrime Control Center (JC3) and the global counter-cybercrime association APWG just released a report detailing the enormous, rapid growth in fake shopping websites pretending to be reta
Read more...
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Previous articles

Real’ is more important than ‘perfect’ for Asia Pacific millennial travelers

Category: May 2018 - Cybersecurity & Data Protection
Millennials represent more than 45% of Asia Pacific’s population, and with 60% of the world’s millennials expected to live in Asia by 2020, it’s a group that no one can afford to ign
Read more...

Meet the e-privacy regulations with login alliances

Category: May 2018 - Cybersecurity & Data Protection
If you want to find out how to manage tracking users despite e-privacy regulation and to bypass the new hurdles, keep reading.
Read more...

Facebook’s Privacy Policy still seems to be illegitimate

Category: May 2018 - Cybersecurity & Data Protection
Just last week, the GDPR came into force, but privacy advocates immediately got down to work to put the law to the test by getting granular on Facebook, including its subsidiaries Instagram and WhatsA
Read more...

Security tips for ad server operators

Category: May 2018 - Cybersecurity & Data Protection
When delivering advertising, the SSL / TLS protocol must be used, to encrypt the data traffic between the client and the web server. What we want to highlight in this article, however, is the fact tha
Read more...

America’s CLOUD Act violates EU’s GDPR

Category: May 2018 - Cybersecurity & Data Protection
In the US, President Donald Trump just signed the Cloud Act, a law that leads to violations of the GDPR of the EU. The abbreviation stands for the Clarifying Lawful Overseas Use of Data Act (CLOUD), w
Read more...
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Previous month's highlights

Today’s soft skills are the hard skills

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Every year, Indra Nooyi, the CEO of PepsiCo, sits down to write a letter… in fact, 400 of them. In each one, she tells the parents of her senior executives what their child is doing for the company, and why they are a gift to the company. The response from her colleagues: “This is the best thing that’s happened to my parents. And, it’s the best thing that’s happened to me!”

Striking omni-channel success

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

Marketers must meet today’s customers on their own terms, on the channels they prefer. Brands must integrate a wide spectrum of offline and online for successful e-commerce and retail strategies.

Huawei launched the ‘Intent-Driven Network’ solution’ to help enterprises construct digital network platforms

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

At the Mobile World Congress (MWC) 2018, Huawei just launched the Intent-Driven Network solution that bridges the gaps between the physical network and business goals by creating a digital twin of the network infrastructure. Through service intention understanding, automatic network policy deployment and continuous optimization, this solution provides ultimate experience for each user in each application at each moment and defends against ubiquitous unknown attacks, building an intelligent, simplified, ultra-broadband, secure, and open digital network platform for enterprises.

Communication models in IoT

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing

The Internet of Things (IoT) is an emerging topic of technical, social, and economic significance, which encouraged Santosh Kulkarni and Prof. Sanjeev Kulkarni to research the IoT communication models.

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The Top 10 reasons why companies fail in social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

AdColony receives TAG Certification for fighting digital ad fraud

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Reconsidering data privacy on social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Lack of data-led creativity the leading cause of wasted digital ad-spend, new IAB report finds

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Make use of the full potential of AR

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Spoiler alert! The future is …

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Getty Images visual trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

When I grow up, I want to be a sense maker

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

LINE now boosted with the AI brain of Aixon

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

What opportunities does Augmented Reality have in store?

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
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