Monday Feb 24th

  • Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’

    Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’

    Google just presented Meena, an end-to-end, neural conversational model that learns to respond sensibly to a given conversational context. Meena can conduct conversations that are more sensible and specific than existing state-of-the-art chatbots, according to Google’s blog post. Such improvements are reflected through a new human evaluation metric that Google proposes for open domain chatbots, called Sensibleness and Specificity Average (SSA), which captures basic, but important attributes for human conversation.

  • Rakuten SQREEM provides marketing solutions built around AI based behavioral pattern analysis

    Rakuten SQREEM provides marketing solutions built around AI based behavioral pattern analysis

    SQREEM Technologies, an award-winning Singapore-based AI company, and Rakuten Inc., a global leader in internet services that empower individuals, communities, businesses and society, announced the launch of a jointly established company - Rakuten SQREEM, Inc.

  • iflix Advertising adopts Xandr’s strategic selling platform

    iflix Advertising adopts Xandr’s strategic selling platform

    Xandr, AT&T’s advertising and analytics company, and iflix, Southeast Asia’s leading entertainment service, announced that iflix’s brand solutions business, iflix Advertising, will adopt Xandr Monetize, Xandr’s strategic selling platform. As a result of the agreement, advertisers gain access to iflix’s premium brand-safe video inventory and highly-engaged audiences at-scale.

  • Structures of digitization and change

    Structures of digitization and change

    Digitization has been with us for some time and will continue to play an important role in all areas and industries in 2020. And the sooner we look at it neither as a curse nor a blessing, but as a fact, we can work together not only to solve the challenges on a technical level, but also to ensure that we as humans do not lose ourselves too much.

  • What to consider before adopting AR?

    What to consider before adopting AR?

    Using AR effectively is no simple matter. As with any innovative technology, new benefits come with new challenges. Before embedding an AR solution in your business, it’s important to consider four questions:

  • The sky's the limit for mixed, augmented and virtual reality in the working world

    The sky's the limit for mixed, augmented and virtual reality in the working world

    While most traders are still busy with multichannel, others are steps ahead, testing and experimenting with Mixed, Augmented and Virtual Reality.

    Mixed Reality (MR) ) isn’t clearly defined till now but mostly used as a generic term for the merging of reality and virtuality - with countless gradual differences of which the augmented reality covers a spectrum.

  • Socialbakers’ Social Media Predictions for 2020

    Socialbakers’ Social Media Predictions for 2020

    According to Socialbakers, the unified marketing platform for social media marketers, 2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion and e-commerce.

  • Shopmatic joins forces with OnlineSales.ai to help customers leverage AI-enabled marketing automation

    Shopmatic joins forces with OnlineSales.ai to help customers leverage AI-enabled marketing automation

    Determined to enable online & offline success for small businesses and aspiring entrepreneurs, international e-commerce enabler Shopmatic has launched a volley of exciting new features to enable merchant discovery and success when they bring their businesses online.

    The fast-emerging e-commerce leader has launched a new POS feature on its platform that simplifies inventory management and expedites order generation. Furthermore, the brand has partnered with OnlineSales.ai to help its merchants benefit from the repertoire of AI-enabled marketing automation services.

  • Genesys Engage on Microsoft Azure for better customer experiences

    Genesys Engage on Microsoft Azure for better customer experiences

    Microsoft Corp. and Genesys have expanded their partnership to provide enterprises with a new cloud service for contact centers that enables them to deliver superior interactions for customers.

    With the omnichannel customer experience solution, Genesys Engage™, running on Microsoft Azure, enterprises have the security and scalability they need to manage the complexities involved with connecting every touchpoint throughout the customer journey.

  • AI will remain a major trend in 2020

    AI will remain a major trend in 2020

    As you probably expected, artificial intelligence (AI) will again be one of the top IT topics in 2020 and the areas of empathy and improvement of the brand experience will continue to keep companies busy this year.

  • ‘Tis the season for growth in holiday shopping!

    ‘Tis the season for growth in holiday shopping!

    It’s the most digital time of the year for retailers, with the upcoming holiday season in full swing! But how exactly will online retail sales pan out this year?

  • Industry’s first ‘Data Literacy as a Service’ offering

    Industry’s first ‘Data Literacy as a Service’ offering

    Qlik launched the industry’s first Data Literacy Consulting Service and Signature Services designed to help organizations adopt a ‘Data Literacy as a Service’ approach to creating a data-driven culture. These always-on education, consulting and support services will help organizations drive higher data literacy rates while optimizing the value trapped in their data.

  • Alipay Guide for international travelers in China

    Alipay Guide for international travelers in China

    More and more visitors visiting China every year, as the country eases visa requirements to boost tourism. In 2018, 30.5 million international visitors have been welcomed, an increase of 4.7 percent from the year before, according to government data. These tourists were spending already a total of US$73.1 billion last year. Alipay is China's most popular digital payment service, according to market researcher Statista, with 87% of survey respondents in the country aged between 18 and 69 reporting that they use Alipay for their digital financial needs.

  • 2020 will be the Southeast Asian Marketers’ Year

    2020 will be the Southeast Asian Marketers’ Year

    As we approach the start of a new decade, ADA (part of Axiata group) has released a thought leadership piece, 2020 Outlook for Southeast Asian Marketers: 4 Steps to Outmaneuver Your Competition, to help marketers navigate this period of economic uncertainty.

This week's highlights

AI applications trends at the POS

Category: February 2020 - Automation & AI: accelerator in digital marketing
Retail has undoubtedly recognized the great potential of artificial intelligence (AI), but targeted investments are still required to introduce AI-controlled solutions. This is the result of the study
Read more...

Optimize brand management with AI

Category: February 2020 - Automation & AI: accelerator in digital marketing
The success of a brand depends on the effectiveness of its brand assets - be it an Instagram story, a banner, a TV spot or packaging. The challenge: individualization and the large number of channels
Read more...

AI texts are protected by copyright, too!

Category: February 2020 - Automation & AI: accelerator in digital marketing
Artificial intelligence (AI) trained in language processing is getting better and better at analyzing patterns in texts and creating corresponding messages. Just last year new, particularly powerful A
Read more...
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Previous articles

Retail industry is going through major changes, Adobe points out

Category: January 2020 - Digital Business Trends Predictions
In Singapore, the Department of Statistics revealed an increase in online sales in November, attributed to the higher online sales from major online shopping events. Since customers engage with brands
Read more...

Media Trends & Predictions 2020

Category: January 2020 - Digital Business Trends Predictions
This year, marketing and media experts will have to develop new skills, engagement models and assessment methods to appeal to consumers in the crowded media landscape, Kantar found out in its global s
Read more...

ABI Research’s 2020 Technology Trends Report

Category: January 2020 - Digital Business Trends Predictions
ABI Research identified the key freight transportation and logistics market trend that will transpire in 2020 – and the one that will not.
Read more...
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Previous month's highlights

Hardly any industry is currently facing greater challenges than the retail sector

Category: November 2019 - E-Commerce & Retail Digital Marketing

In recent years, developments have taken place that are dramatically changing the role of stationary retail, putting it under pressure and questioning its right to exist.

Unique combination of data processing, metadata catalog, and self-service shopping in one product makes the difference

Category: November 2019 - E-Commerce & Retail Digital Marketing

Qlik, a leader in data analytics, announced that it has secured its latest patent for Qlik Data Catalyst that’s focused on the product’s innovative capabilities in data management using a metadata repository.

Questions each marketer must be able to answer for campaign performance improvements

Category: November 2019 - E-Commerce & Retail Digital Marketing

The key to a personalized and targeted customer approach is a good understanding of your customers. Sounds simple, but what exactly should you know about your customers?Read on to find out our top 7 recommendations for better understanding your customers:1. Who are my top customers? Top customers are the proportion of customers who regularly generate high sales. These can be identified by the so-called RFM analysis. To do this, ask the following questions: Recency: How long since their last purchase? Frequency: How often do they buy? Monetary: How much revenue was generated? The top customers can then be determined from the intersection of these three groups. 2. Where are my customers located? The geographical location of customers can be important for marketers, as it can have a decisive influence on customers’ preferences if their purchases are geographically based – for example, which airport to book flights from, or which venue to attend a live event at. Geo-analysis uses spatial information such as postcodes for visualizations and selections. This enables new perspectives on market penetration, the identification of new market potential and the dispatch of regional offers and/or teams.3. What do my customers buy? Which customer bought which product? This is a fairly important question. Not only does it inform you about your current customers, but it also allows you to identify customers with a similar profile who have not yet purchased this product. This enables the realization of untapped potential. Customer profiles can be defined based on demographic, psychographic, geographic or behavioral characteristics.4. What turnover do my customers generate? Knowing which customer group generates what turnover is crucial for the distribution of your marketing budget. For example, customers can be identified in order to receive loyalty rewards or higher quality communications. Often referred to as Customer Lifetime Value (CLT), this metric represents the total revenue that a customer generates during a company's life cycle.5. When and how often do my customers buy? When and how often customers buy is essential information, especially in retail, in order to optimize orders and inventory accordingly. In addition, this information can be used to identify the best possible time for advertising or campaign contact, and customers at risk of churn. The prerequisite for this is the transaction history of the customers. This can be mapped, for example, in a CRM system.6. How many customers do I lose per year? Even though your number of customers may have remained constant over a longer period of time, it’s possible that some customers have churned, and this effect has been offset by new customers. In order to increase the customer base in the long term, however, it’s important to know how many customers churn each year, identify possible causes for this and take appropriate countermeasures. Precisely which customers have churned can be determined by the last transaction date using a CRM system.7. How many new customers do I gain each year? Based on the number of new customers you can see which marketing communications have been particularly effective to date. This helps to plan your sales forecasts for the coming year and determine which marketing measures should be given more focus. New customers within one year can be recognized in the CRM system based on the creation date of the data master record.By Apteco

Will Vue.ai become retail industry’s favorite toy?

Category: November 2019 - E-Commerce & Retail Digital Marketing

Vue.ai is an inference engine for the retail industry that gives, with its AI retail teams across the globe, access to a central brain that extracts critical data from products and customer behavior.Retail teams can automate key functions and deliver personalized experiences to each shopper, increasing ROI on every function in the organization, by pulling the power of AI in the hands of every team member across merchandising, buying, styling, cataloging, marketing and more.

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