Friday Feb 22nd

  • WARC’s content strategy trends for more effective marketing

    WARC’s content strategy trends for more effective marketing

    WARC, the global authority on advertising and media effectiveness, just released its Effective Content Strategy Report 2018, outlining key content marketing themes from the world's most effective campaigns. Drawn from the winners of the Effective Content Strategy category of this year's international WARC Awards, the report identifies common themes from branded editorial-style content that can demonstrate a business outcome.

  • Conversations about KPop will continue to grow on Twitter

    Conversations about KPop will continue to grow on Twitter

     

    2018 was a big year for KPop, and with a new global record of 5.3 billion Tweets last year, Twitter continues to show that it's a great place to find out what's happening with KPop and to talk about it with KPop fans around the world. The top 20 countries that tweeted the most about KPop in 2018 have been:

  • Digital customer journey

    Digital customer journey

    In the classical marketing model, marketing is deemed to a funnel: at the beginning of the process (in the "awareness" stage) there are many branches competing for the attention of the customer, and this number is reduced through the different purchasing stages. Marketing is an action of "pushing" the brand through few touch points (for example through TV ads).

  • Welcome to the age of Customer-Experience (CX) contests

    Welcome to the age of Customer-Experience (CX) contests

    Customer Experience (CX) is in vogue, as Google hits for CX confirm, which have risen from 80 million in 2011 to over a billion in 2018, apart from the fact that CX has been mentioned in many studies as a top management issue, even though companies are still struggling with it. Nowadays, it is obviously not the price-performance ratio that is decisive, but the best price-experience ratio in a price range, and people no longer speak of digital transformation, but digitization in the sense of optimal integration of the digital and analog worlds.

  • Customer Data Platform (CDP) - key to customer-centric marketing

    Customer Data Platform (CDP) - key to customer-centric marketing

    A Customer Data Platform (CDP) stores first-party data and enables single customer views on customers and touchpoint contacts.

  • Generation Z is technophile and thoughtful

    Generation Z is technophile and thoughtful

    Born in the mid-nineties and raised with smartphones, apps and social media, the Generation Z is cultivating an almost natural approach to modern technologies. In order to find out what attitudes and expectations, but also fears, this generation, that right now puses for the job market, is bringing to work, Dell Technologies conducted a study, revealing the following:

  • User engagement is key to sustainable ROI in email marketing

    User engagement is key to sustainable ROI in email marketing

    The availability of detailed real-time metrics is part of online marketing’s DNA. Email marketing is no exception. Suitable key performance indicators (KPIs) are as always essential tools for evaluating, controlling and optimizing the various online marketing channels.

  • Automated lead management optimizes marketing and sales - easy and fast

    Automated lead management optimizes marketing and sales - easy and fast

    Today, most shoppers are researching information on the internet - even in the business-to-business (B2B) context. Around 90% of all B2B purchases are already influenced by the website of the provider. In modern inbound marketing, B2B companies can significantly increase the effectiveness of marketing and sales through automated lead management, making it worthwhile to set up their own lead management for some simple reasons:

  • Powerful machine learning and analytics platform Cloudera Enterprise 6

    Powerful machine learning and analytics platform Cloudera Enterprise 6

    Cloudera, Inc., the modern platform for machine learning and analytics optimized for the cloud, announced the availability of Cloudera’s most powerful platform for data warehousing and machine learning - Cloudera Enterprise 6.0.

    Cloudera also announced Cloudera Altus hybrid cloud innovations that unify control and governance of long-running and transient workloads on public clouds and data centers, managed by customers or as-a-service by Cloudera.

  • PHD and Volkswagen launch Engine for data-driven advertising

    PHD and Volkswagen launch Engine for data-driven advertising

    PHD announced the launch of Engine, a specialist unit built for automotive brand Volkswagen, which has been designed to capitalize on the volume of anonymous data being generated by consumers researching cars online. The new approach, which will roll out globally in Q4 this year, will ensure Volkswagen can deliver relevant content to consumers as they move through their digital journey to purchasing a vehicle.

  • Making a great leap forward in digital transformation with Optimus Ecosystem

    Making a great leap forward in digital transformation with Optimus Ecosystem

    Neural Technologies launched the Optimus Ecosystem, an integrated compilation of solutions spread across the areas of Revenue Management, Digital Integration and Advanced Automation & Analytics that allows to address effectively the challenges associated with digitizing business processes across the enterprise. According to Neural Technology, Optimus Ecosystem is the answer to a successful digital transformation journey.

  • Zendesk Sunshine - a new CRM platform built on Amazon Web Services

    Zendesk Sunshine - a new CRM platform built on Amazon Web Services

    Zendesk, Inc. launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS).

  • The success factors of a personalized customer journey

    The success factors of a personalized customer journey

    Today’s challenge is no longer the availability of information but its abundance, bringing us the marketing issues we are dealing with now for decades. In all this noise, it is not only harder than ever to be found by customers, making things worse is the fact that the average attention span of today's media users has slipped below that of a goldfish.

  • Socialbakers 2019 Social Media Trends Report provides guidance on how to maximize reach, engagement and business impact

    Socialbakers 2019 Social Media Trends Report provides guidance on how to maximize reach, engagement and business impact

    Recently, the AI-powered social media marketing platform Socialbakers released its 2019 Social Media Trends Report for industry professionals and brands who want to work smarter in social media. The comprehensive report offers detailed information about the state of social media engagement and advertising, as well as emerging themes for the year ahead, besides diving into demographics and brand trends, advertising effectiveness, engagement best practices, and emerging trends involving influencer marketing, as well as privacy and security issues.

This week's highlights

Generation Z are masters of adaptation on Social Media

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Many 16 to 23-year-olds don’t seem to be driven to stand out as a personality from the masses in the context of their social media appearances. On the contrary, the so-called "Generation Z" seem
Read more...

Conversations about KPop will continue to grow on Twitter

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
  2018 was a big year for KPop, and with a new global record of 5.3 billion Tweets last year, Twitter continues to show that it's a great place to find out what's happening with KPop and to talk
Read more...

Which KPIs are important in influencer marketing?

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Social media stars, so-called influencers, show us how easy it is to create content and distribute it through social media today. With hundreds of thousands or even millions of followers, these people
Read more...
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Previous articles

Strategic priorities plus tech and media challenges for the year ahead

Category: January 2019 - Digital Business Trends Predictions
WARC, the global authority on advertising and media effectiveness, released Marketer's Toolkit 2019, an annual report outlining companies’ priorities and the challenges brands are facing in the
Read more...

2019 will be the “Year of Tipping Points"

Category: January 2019 - Digital Business Trends Predictions
2019 will be the break through year of what has been predicted for years but hasn’t yet materialized to any significant extent: big brands, advertising agencies, retailers, and leading media wil
Read more...

Socialbakers 2019 Social Media Trends Report provides guidance on how to maximize reach, engagement and business impact

Category: January 2019 - Digital Business Trends Predictions
Recently, the AI-powered social media marketing platform Socialbakers released its 2019 Social Media Trends Report for industry professionals and brands who want to work smarter in social media. The c
Read more...
View More Articles

Previous month's highlights

User engagement is key to sustainable ROI in email marketing

Category: November 2018 - Email Marketing & E-Commerce

The availability of detailed real-time metrics is part of online marketing’s DNA. Email marketing is no exception. Suitable key performance indicators (KPIs) are as always essential tools for evaluating, controlling and optimizing the various online marketing channels.

Fraud in e-commerce

Category: November 2018 - Email Marketing & E-Commerce

There is hardly an online shop that has not fallen for at least one of the fancy tricks of a cheater’s line and suffered consequently financial loss. One way to reliably detect fraud is classic identification. This helps online shops to distinguish real people with honest buying and paying intentions from fraudsters.

Southeast Asia's internet economy hits an inflection point

Category: November 2018 - Email Marketing & E-Commerce

Google and Temasek just released the e-Conomy SEA 2018 report, highlighting Southeast Asia’s accelerating Internet economy.

Outcome-driven media is a key priority for APAC marketers moving into 2019

Category: November 2018 - Email Marketing & E-Commerce

Xaxis, GroupM’s programmatic media arm, surveyed around 5,000 digital media marketers across 16 markets to find out how satisfied marketers around the world were with their existing methods of measuring the success of digital display campaigns - especially in terms of how they deliver against their strategic business and marketing goals.

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A look back: The most important social media trends of 2018

Category: December 2018 - Customer Experience & Customer Journey

A distinguished Customer Journey requires a continuously connected CX

Category: December 2018 - Customer Experience & Customer Journey

Digital customer journey

Category: December 2018 - Customer Experience & Customer Journey

Passing the major Customer Journey challenges with flying colors

Category: December 2018 - Customer Experience & Customer Journey

Limitations of the Customer Journey and how to tackle them

Category: December 2018 - Customer Experience & Customer Journey

The Customer Journey is a matter for the boss

Category: December 2018 - Customer Experience & Customer Journey

In Quality We Trust!

Category: December 2018 - Customer Experience & Customer Journey

Hootsuite celebrates 10 years of industry-leading innovation and customer success

Category: December 2018 - Customer Experience & Customer Journey

Customer-Experience-myths you shouldn’t fall for

Category: December 2018 - Customer Experience & Customer Journey

Customer Experience as a key differentiator

Category: December 2018 - Customer Experience & Customer Journey
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