Monday Jul 16th

Latest News

  • Internet broadcasters can save millions by adding just a few lines of code, Teleport Media reveals

    Internet broadcasters can save millions by adding just a few lines of code, Teleport Media reveals

    A naturally growing audience is a longed-for result for any owner of streaming services. Preferably, the growth is predictable and manageable, otherwise, it can be detrimental when such growth is out of control and leads to unexpected resource drains. Such spikes in demand can downgrade the quality of service, which can result in service interruptions, which in turn diminishes the user experience. Of course, there are solutions on the market which manage media content streams without straining the delivery infrastructure.

  • Be well on the way to bringing consumers closer to IoT technology

    Be well on the way to bringing consumers closer to IoT technology

    In our December issue last year, we already provided hints where IoT is heading this year in Asia Pacific when we presented Hitachi Vantara’s insightful predictions. Summarily, both Hubert Yoshida and Russell Skingsley believe the adoption of Internet of Things (IoT) platforms will dominate enterprise IT strategies in 2018. At the same time, both CTOs of Hitachi Vantara made clear that they seek to collaborate with customers and ecosystem players to innovate and create new value for business stakeholders, customers and society at large.

  • Integrated marketing communications

    Integrated marketing communications

    The older generation might still remember the time when Integrated marketing communications (IMC) came into play in the 80s. At that time, the whole marketing environment was undergoing profound changes with the advent of the Internet. New communications technologies, media proliferation, audience fragmentation, globalization of markets and the widespread use of databases heralded inexorably the end of old methods and practices by making them less effective or even irrelevant.

  • Know the ropes when searching verbally

    Know the ropes when searching verbally

    Gartner predicted already in 2016 that by 2020 30% of web browsing sessions will be done without a screen due to more new platforms based on "voice-first" interactions.

  • Singapore’s Cybersecurity Act

    Singapore’s Cybersecurity Act

    Early this year, Singapore has passed the Cybersecurity Act that establishes a legal framework for the oversight and maintenance of national cybersecurity. Its key objectives are to strengthen the protection of Critical Information Infrastructure (CII) against cyber-attacks and to establish a framework for sharing cybersecurity information.

  • ZTE's innovative application NB-IoT

    ZTE's innovative application NB-IoT

    The 6th Mobile IoT Summit during MWC focused this year on the rapid growth and momentum behind both NB-IoT and LTE-M technologies, since both are expected to grow exponentially in 2018.

  • mPOS (mobile Point-of-Sale)

    mPOS (mobile Point-of-Sale)

    An mPOS (mobile Point-of-Sale) is a smartphone, tablet or dedicated wireless device that performs the functions of a cash register or electronic point of sale (POS) device. in fact, any smartphone or tablet can be transformed into an mPOS with a downloadable mobile app.

  • MediaTek joined Open Neural Network Exchange (ONNX) to advance its edge AI platform

    MediaTek joined Open Neural Network Exchange (ONNX) to advance its edge AI platform

    The global fabless semiconductor company MediaTek just joined the Open Neural Network Exchange (ONNX) to drive AI innovation and support the evolution of its edge AI platform.

  • Global fintech company QUOINE selects Salesforce Platform to build and innovate for the future

    Global fintech company QUOINE selects Salesforce Platform to build and innovate for the future

    Salesforce, the global leader in CRM, announced that QUOINE, one of the fastest growing innovators in the world of cryptocurrency, has made an additional investment with Salesforce to grow and scale its business globally.

  • SEGURU: The world’s first safeware application

    SEGURU: The world’s first safeware application

    Ralph Echemendia, better known by his alter ego “The Ethical Hacker,” just announced at Money 20/20, Europe’s largest FinTech event in Amsterdam, the launch of SEGURU, an application created to provide the most secure approach towards a safer digital experience for individuals across the world.

  • A real-world survivor story: How to ensure immunity against disruption

    A real-world survivor story: How to ensure immunity against disruption

    What is it about the Survivor TV series which still has us riveted, 18 years and 36 seasons later? It’s the “same scenario, different palm trees” time and time again, but what’s the secret sauce that has its ranking furiously rising to the top? In a word: it’s real. Here is a microcosm of humanity, desperately in need of a shower, stripped of all pretension, pressurized to the point of breaking, and left to write their own survival story. Conditions are tough, each episode says, now how far are you willing to go to come out on top?

  • Aurecon launches Just Imagine #100GoodIdeas eBook

    Aurecon launches Just Imagine #100GoodIdeas eBook

    In celebration of their second anniversary and 100th blog post, Just Imagine, our friends from Aurecon just published their first eBook #100GoodIdeas. The company’s award-winning future-focused blog encourage its readers arrestingly to explore what is possible through their imagination.

  • The changing 'lingual' face of ‘Digital India’

    The changing 'lingual' face of ‘Digital India’

    India commemorated its 69th Republic Day last week, celebrating the unique diversity and cultural heritage that the country is well known for. There’s a strong digital mindset that has been gripping the country, and Times Internet, has been recording the pulse of the nation with the release of its study titled ‘The Changing Lingual Face of Digital India’, which highlights the rapid shift of digital users towards regional content consumption. Times Internet is one of India’s leading digital products company and the digital venture of The Times of India Group. Every month, over 270 million customers visit a Times Internet property, and collectively spend over 10 billion minutes.

  • There is still a big gap between AI potential and use

    There is still a big gap between AI potential and use

    Artificial intelligence (AI) has become indispensable in science. Ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so far that they deduce appropriate conclusions and can act accordingly. Thus, the discipline has made breakthroughs in discovering correlations in research in various fields, marketing being one of them.

This week's highlights

Voice shopping set to rise exponentially

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
According to a study conducted by OC&C Strategy Consultants, voice shopping is expected to jump to $40 billion in 2022, up from $2 billion today, suggesting the new channel may well be the next ma
Read more...

Technology that raises the bar in the conversational application world

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
“The next mainstream computing platform may not be bots, AR, or VR, but rather voice-based computing”, Alexandre Linares, Founder of Alpine.AI believes and points out that it is estimated
Read more...

MediaMath deliberates on digital marketing for better marketers-consumers connection

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
MediaMath, a pioneer in programmatic advertising, just announced an integrated set of initiatives to accelerate its mission of connecting marketers with consumers in a manner that is more effective, e
Read more...
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Previous articles

Ooyala reports on the rising tide of streaming video content

Category: June 2018 - Mobile & Video Marketing
Ooyala, a provider of software and solutions that optimize the production, distribution and monetization of media, just presented its Q1 2018 Global Video Index Report. For more than 10 years the comp
Read more...

Internet broadcasters can save millions by adding just a few lines of code, Teleport Media reveals

Category: June 2018 - Mobile & Video Marketing
A naturally growing audience is a longed-for result for any owner of streaming services. Preferably, the growth is predictable and manageable, otherwise, it can be detrimental when such growth is out
Read more...

Immersive media is driving the next wave of creativity and storytelling

Category: June 2018 - Mobile & Video Marketing
Adobe just announced at the Apple’s Worldwide Developers Conference (WWDC) 2018 its partnership with Apple and introduced Project Aero, a powerful new augmented reality (AR) authoring tool and s
Read more...
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Previous month's highlights

Social Media must be part of any orchestrated marketing strategy

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

The days when a company just had to set up an appropriate social media page to automatically be pushed forward by the hype are definitely a thing of the past. The demands on marketing and communication managers have simply changed dramatically over the past ten years. With the event of social media, its networking power and user-generated content, marketing activities need to be strategically orchestrated for proper human resources planning, time- and cost management.

Reconsidering data privacy on social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

When using social networks, it is important to observe legal provisions with regards to content, comments and monitoring, since in social media marketing a variety of areas are included, such as supporting sales, simplifying service consulting, promoting advertising, attracting new customers or just improving the public perception of the company. Not to mention that social networks are preferably used for market research purposes via social media monitoring. In any case, it is important to respect some basic consumer data protection rights.

The Top 10 reasons why companies fail in social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Executives know by now that they can’t get past social networks. They understood that social media has a say in their business future, especially when their competitors are already active on Facebook and Twitter, convinced and full of motivation to make up the time. Impatient, however, if they are not crowned with success immediately, their motivation and interest in their blog and network profile vanishes fast.

Man vs Machine: Will AI put our humanity at stake?

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

The vision of an all-knowing, omni-present intelligent being that forms the backbone of our everyday lives has been portrayed in movies that captivate the imagination of many. Today, that vision is not too far from reality, and we are seeing this at work through artificial intelligence (AI) – from AI-powered voice assistants like Alexa, to helping solve traffic issues, enabling the sequencing of DNA, tackling business problems and transforming industries such as tech, healthcare to logistics and fintech.

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Ad Verification

Category: May 2018 - Cybersecurity & Data Protection

Singapore’s Cybersecurity Act

Category: May 2018 - Cybersecurity & Data Protection

Paving the way for smart cities: The smart sensor platform network

Category: May 2018 - Cybersecurity & Data Protection

America’s CLOUD Act violates EU’s GDPR

Category: May 2018 - Cybersecurity & Data Protection

Blockchain and Marketing

Category: May 2018 - Cybersecurity & Data Protection

Meet the e-privacy regulations with login alliances

Category: May 2018 - Cybersecurity & Data Protection

How to prevent damage from phishing scams and malware

Category: May 2018 - Cybersecurity & Data Protection

Security tips for ad server operators

Category: May 2018 - Cybersecurity & Data Protection
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