Wednesday Nov 14th

  • Blockchain technology – trendsetter and transformer

    Blockchain technology – trendsetter and transformer

    The trending topic in IT, Blockchain, keeps the tech industry currently on its toes, as the distributed, decentralized database of blocks is considered impossible to get hacked: Many different servers verify algorithms for storing and uploading information, besides allowing all users of the network to see all the histories of changes or adjustments to a file or a block. Due to the security of decentralized storage and the elimination of third-party verification of transactions, processes can be automated.

  • Fraud in e-commerce

    Fraud in e-commerce

    There is hardly an online shop that has not fallen for at least one of the fancy tricks of a cheater’s line and suffered consequently financial loss. One way to reliably detect fraud is classic identification. This helps online shops to distinguish real people with honest buying and paying intentions from fraudsters.

  • With the acquisition of Marketo, Adobe expands its B2B impact

    With the acquisition of Marketo, Adobe expands its B2B impact

    As you probably already heard, Adobe entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement. For the grand sum of $4.75 billion, Marketo’s engagement platform can then be added to Adobe Experience Cloud

  • Publication of the Zendesk Benchmark Guide for Enterprise

    Publication of the Zendesk Benchmark Guide for Enterprise

    Zendesk, Inc. just released its Benchmark Guide for Enterprise, research reports featuring insights and best practices for two different types of large companies: Digital Natives that have been considered digital since their founding, and Digital Transformers, more traditional companies that are in the process of modernizing their approach to customer support.

  • UX and SEO make an unbeatable team

    UX and SEO make an unbeatable team

    The days when websites were optimized for search engines only and flooded with keywords are long gone. The focus is now on the user and his individual needs and experiences, but the need for a target group-oriented approach is still challenging for many marketers.

  • Prospects of the video industry

    Prospects of the video industry

    The digital media and entertainment industry continues to be in constant change. New streaming offers will hit the market, merge or even disappear, and some will break new ground in their efforts to engage audiences. All this won’t be without consequences but affect the entire media industry, says Jim O'Neill, principal analyst, Ooyala, and gives some predictions of what he thinks will happen:

  • Yahoo Mail launched new mobile web experience and Android Go App

    Yahoo Mail launched new mobile web experience and Android Go App

    By 2025, the number of global mobile internet users is predicted to expand by more than 50%, making it crucial to understand and meet the specific needs of this massive wave of new mobile users, Yahoo Mail said in one of its recent press releases  when introducing its new mobile web experience and a new app optimized for Android Go phones. Regardless of device, location, storage capacity, or network speeds, the same first-class Yahoo Mail experience can now be provided

  • EY and Microsoft launch blockchain solution for content rights and royalties’ management

    EY and Microsoft launch blockchain solution for content rights and royalties’ management

    Ernest & Young (EY) and Microsoft launched a blockchain solution for content rights and royalties’ management that aims to streamline costly and time-consuming processes significantly involved. Their solution has been designed to serve any industry where intellectual property or assets are licensed to other parties and where the creators are paid royalties based on royalty agreements.

  • Manage campaigns from the customer's perspective

    Manage campaigns from the customer's perspective

    If you know your customer well it is certainly easier to send relevant content in the right context and level of language. Therefore, get to know your target group amply since only personalized, type-appropriate communication has nowadays a chance to be considered as relevant by the audience.

  • Putting data in the driver’s seat to reach consumers-on-the-go

    Putting data in the driver’s seat to reach consumers-on-the-go

    Imagine how blind we were before the data. The question now for brand managers is what to do with all the new knowledge. Big data in marketing circles often refers to the enormous amounts of data that businesses collect from marketing campaigns, customers, and business leads collated through different channels.

  • Thinking of yourself as a busy person can boost your self-control

    Thinking of yourself as a busy person can boost your self-control

    Busyness is often thought of as a modern-day affliction, but it can also help you delay gratification and make decisions that benefit you in the longer-term, according to new research from the global business school INSEAD.

  • Challenges to keep an eye on when using videos in email marketing

    Challenges to keep an eye on when using videos in email marketing

    Videos are said to be strong traffic and engagement guarantors in online marketing, especially when used in social media, since posting live videos and short clips is explicitly encouraged and promoted by networks like Facebook where visual content gets a lot of attention.

  • A real-world survivor story: How to ensure immunity against disruption

    A real-world survivor story: How to ensure immunity against disruption

    What is it about the Survivor TV series which still has us riveted, 18 years and 36 seasons later? It’s the “same scenario, different palm trees” time and time again, but what’s the secret sauce that has its ranking furiously rising to the top? In a word: it’s real. Here is a microcosm of humanity, desperately in need of a shower, stripped of all pretension, pressurized to the point of breaking, and left to write their own survival story. Conditions are tough, each episode says, now how far are you willing to go to come out on top?

  • Fake store growth requires new cybercrime definition, says JC3 and APWG

    Fake store growth requires new cybercrime definition, says JC3 and APWG

    The Japan Cybercrime Control Center (JC3) and the global counter-cybercrime association APWG just released a report detailing the enormous, rapid growth in fake shopping websites pretending to be retail shopping sites, using data from the Japanese National Policy Agency (NPA). These “fake store” websites accounted for about 7,000 reports of consumers in Japan being victimized by the theft of money or their personal information between June 2016 and June 2017.

This week's highlights

Lazada pledges to cultivate and sustain a prosperous eCommerce ecosystem in SEA

Category: November 2018 - Email Marketing & E-Commerce
Considering that digitization was still smiled at a few years ago, two-thirds of retailers look at it today as an opportunity to thrive, aware of the fact that shop systems will be much more than just
Read more...

Ménage à trois of digital + retail + innovation turns out to be difficult

Category: November 2018 - Email Marketing & E-Commerce
As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of dollars, rewarding those brands willing to digitally reinvent themselves constantly and matching consumer d
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Meltwater’s tips on how to supercharge holiday sales through social media

Category: November 2018 - Email Marketing & E-Commerce
A new report from Meltwater, titled E-commerce in SEA: Supercharging Holiday Sales Through Social Media, analyzed consumer sentiment during the year-end shopping period last year to help ecommerce com
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Previous articles

Infused with “AI Everywhere - IBM Media Optimizer, powered by MediaMath

Category: October 2018 - Personalised & Customer-Centric Content Marketing
A year ago, MediaMath Founder and CEO Joe Zawadzki and IBM Chief Digital Officer Bob Lord partnered and laid out their vision of how to help unlocking the full potential of brand engagement to deliver
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The success factors of a personalized customer journey

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Today’s challenge is no longer the availability of information but its abundance, bringing us the marketing issues we are dealing with now for decades. In all this noise, it is not only harder t
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The emotional decision frameworks of Personas are good for automation

Category: October 2018 - Personalised & Customer-Centric Content Marketing
As commonly known, personas are the basis for the right classification of customers in online shops to consequently deliver appropriate campaigns and offers. Generally, five to ten archetypes of buyer
Read more...
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Previous month's highlights

CMO Perspective: A Paradigm Shift in How Marketers Use Their Data to Expand Influence

Category: August 2018 - Predictive Algorithms & Native Ads

In today’s customer-centric economy, what truly differentiates a brand from its competitors is how well it can deliver a good customer experience. As customers expect faster response times and better personalized experiences, it is increasingly critical for brands to garner customer insights in near real-time to break through the clutter and grab their attention.

Utility at heart of Reuters latest news app

Category: August 2018 - Predictive Algorithms & Native Ads

Reuters just unveiled a personalized news app designed to help business professionals make better decisions.

If knowledge is power, then predictive analytics promises the ultimate knowledge

Category: August 2018 - Predictive Algorithms & Native Ads

Jeanne Harris and Marc Mc Donald impressed me with their top-notch article in the Harvard Business Review Insight Center Report “Predictive Analytics in Practice”, that immediately starts with the statement: “If knowledge is power, then predictive analytics promises the ultimate knowledge—that of the future – which is within reach”.

Making real-time operational decisions in the blink of an eye

Category: August 2018 - Predictive Algorithms & Native Ads

Simply having predictive models that suggest what might be done won’t be enough to stay ahead of the competition, Bill Frank states in his article “Let algorithms decide – and act – for your company”, part of the Harvard Business Review “Predictive Analytics in Practice”.

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MediaMath announced new Native Ad offering

Category: September 2018 - Marketing Analytics, Automation & Attribution

Thinking of yourself as a busy person can boost your self-control

Category: September 2018 - Marketing Analytics, Automation & Attribution

PHD and Volkswagen launch Engine for data-driven advertising

Category: September 2018 - Marketing Analytics, Automation & Attribution

Blockchain technology – trendsetter and transformer

Category: September 2018 - Marketing Analytics, Automation & Attribution

Advanced Data Modeling

Category: September 2018 - Marketing Analytics, Automation & Attribution

8 ways to ‘speak human’ and change the game

Category: September 2018 - Marketing Analytics, Automation & Attribution

Powerful machine learning and analytics platform Cloudera Enterprise 6

Category: September 2018 - Marketing Analytics, Automation & Attribution

PocketCon Creative Gallery calls fandom artists to join in

Category: September 2018 - Marketing Analytics, Automation & Attribution

Smarketer’s AI-driven Google algorithm delivers data-driven decisions with even better campaign results

Category: September 2018 - Marketing Analytics, Automation & Attribution
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