Tuesday Dec 10th

  • Data driven enterprises invigorate future growth in ASEAN

    Data driven enterprises invigorate future growth in ASEAN

    Citi Malaysia and Malaysia Digital Economy Corporation (MDEC) recently co-hosted a forum on ASEAN growth and why data has proven to be the accelerator of enhanced business growth and competitiveness as business enterprises increasingly embrace digital transformation strategies for sustainable future growth.

  • Appointments & Announcements

    Appointments & Announcements

     

     

    The integrated communications consulting firm Ruder Finn Asia just announced new leadership appointments in Hong Kong, Singapore and Malaysia and senior-level appointments in the regional Luxury, Automotive and Integrated Marketing practices, strengthening the firm’s capabilities and expertise across Asia-Pacific.

    In Hong Kong, Winnie Lai joins as Vice President and General Manager, Ruder Finn Hong Kong. She brings 20 years’ experience in providing award-winning communications counsel to clients in Greater China and Asia-Pacific including Microsoft, GE Healthcare and Jebsen. Most recently VP, Greater China at Waggoner Edstrom, she strengthened revenues and profits, grew the team to 50 executives and established the firm as one of the largest communications consultancies in Hong Kong. Prior to WE, she was Senior Reporter at ComputerWorld and Senior Consultant at Hill & Knowlton.

    In Singapore, Brian Witte has been promoted to Deputy General Manager, Ruder Finn Singapore. He is leading the firm’s corporate and technology practice since 2014, representing clients including Visa and DBS. With 15 years’ experience, Witte has been responsible for providing clients with strategic counsel across Asia-Pacific, from integrated strategy and stakeholder engagement to reputation management and internal communications. Prior to Ruder Finn, he held senior positions at Porter Novelli and Burson-Marsteller China.


    In Malaysia, Elya Eusoff joins as General Manager, Ruder Finn Malaysia
    . Eusoff brings more than a decade of experience representing corporate, consumer and technology clients, including Cetaphil, Suntory and Lenovo. In his most recent role as Director of Digital PR at Bonsey Jaden, he focused on designing and implementing tailored, end-to-end, integrated branding campaigns for both local and regional clients. He also led activation work across Malaysia, Asia-Pacific and the United States.


    Within Ruder Finn, Gao Ming has been named Senior Vice President, Managing Director, Luxury Practice, Ruder Finn Greater China
    . This new role will see him expanding the firm’s China luxury stronghold to additional markets. Having led Ruder Finn’s National Luxury Practice in China since 2015, Gao Ming has been instrumental in developing a network of industry-leading clients, including Chaumet, Hermes, Mont Blanc, Longines, Hennessy and Cartier. Before joining Ruder Finn in 2005, he was founder and partner at West Village Agency, a boutique Shanghai-based communications firm.


    Long Xi has been promoted to Leader, Integrated Marketing Practice, Ruder Finn Greater China
    , growing the firm’s focus in consumer digital marketing communications after launching the new practice in China in 2017. Representing clients including Almond Board of California, MHD, and 3M, she has since led the data-driven business unit through a period of double-digit growth, ensuring Ruder Finn delivers a complete arc of strategy, web, digital, online, media, social media and advertising capabilities for clients. Prior to Ruder Finn, Xi previously held senior positions in Michael Kors, Edelman and Giorgio Armani Group.


    Completing the appointments and promotions at Ruder Finn Asia, Will Yuan joins as Leader, Automotive Practice, Ruder Finn China. Yuan has 15 years’ industry experience and was previously General Manager at Genedigi Group and Deputy General Manager at HighTeam Marketing Communications. He will lead market growth strategies for the firm, overseeing clients including Audi, Mercedes Benz, Volkswagen Group China, Lamborghini, and other automotive clients.

     


    The South China Morning Post announced the appointment of Adrian Lee as Senior Vice President of Marketing and Events, who will lead its growth strategies to build SCMP’s global brand.


    With SCMP’s exponential international readership growth at over 25 million monthly active users, Lee’s appointment bolsters its focus on market and audience development across Asia and broader global markets. Lee’s responsibilities include raising brand awareness, increasing traffic to SCMP’s digital platforms, overseeing product and digital marketing, as well as driving SCMP’s event’s business.

    With a passion for combining data, technology and cultural insights to revolutionize company marketing strategies, Lee has transformed some of the world’s most influential brands for the digital economy. He has worked in executive leadership roles in London and across Asia and was previously Head of Digital Client Solutions at global media agency Wavemaker where he helped lead the Hong Kong agency's direction, growth, profitability and people development as well as directing global marketing campaigns for clients. Prior to that Lee was the Global Digital Strategy and Innovation Director for Vizeum in London, leading innovation across a global network for clients including Burberry and Honda.

    Lee also directed digital growth and marketing for multinational companies at MediaCom in Hong Kong.

    Lee’s appointment is effective from 2 December 2019 and he will be based at SCMP’s global headquarters in Hong Kong.


    LG Electronics Inc. appointed PHD as its Global Media Agency of Record following a competitive market review that included Dentsu, Horizon and Carat. The appointment will see the Omnicom Media Group owned network manage the media planning and buying duties for the full portfolio of LG products in over 50 international markets.

    Effective from January 2020, PHD will be tasked with supporting LG’s global growth through media, strategy, technology and data expertise. The assignment will see a global team of strategy leads based in key markets, in addition to a central team managing the business from a global hub in Seoul.

    The appointment spans all regions, with Australia, Canada, Germany, India, Italy, Mexico, Russia, Spain, UK, USA and Vietnam being amongst the 50+ markets. LG will continue to use Korean agency HS Ad for local activations.


    Aqilliz, a blockchain for marketing solutions provider, announced the appointment of Prateek Dayal as Chief Strategy Officer (CSO).

    Prior to joining Aqilliz, Prateek held the role of APAC Innovation SVP at HSBC, one of the largest banking and financial services institutions in the world. With over 15 years of wide-ranging international exposure, Prateek previously served as Head of Strategy at Royal Bank of Scotland; VP of Mobile and Digital at Barclays Bank; and McKinsey & Company. Across these roles, Prateek led cross-functional teams to build new, innovative, and commercially viable business lines across payments, mobile and digital.

    With a wealth of experience across the financial services sector, Prateek will lead the Aqilliz team in driving the adoption of blockchain and emerging technologies within the marketing sector. Led by Gowthaman Ragothaman, former Global Client Lead at WPP, Aqilliz addresses sector-specific challenges in the field of digital marketing and actively collaborate with various partners in the advertising, data, marketing, technology, and analytics industries.


  • Predictive analytics methods in marketing

    Predictive analytics methods in marketing

    In the following is a list of the most important predictive analytics approaches that allow to forecast consumer behavior and customer needs which should be useful for your business planning as well as revenue and profit chances:

  • Service providers need to tackle standard-based wi-fi to grow revenues and cut churn

    Service providers need to tackle standard-based wi-fi to grow revenues and cut churn

    Wi-Fi is the critical foundation of the Connected Home but also a common source of customer frustration. This is an issue that service providers need to tackle head on if they are to grow revenues, reduce churn and prepare themselves for enormous opportunities that lie ahead.

  • Unique combination of data processing, metadata catalog, and self-service shopping in one product makes the difference

    Unique combination of data processing, metadata catalog, and self-service shopping in one product makes the difference

    Qlik, a leader in data analytics, announced that it has secured its latest patent for Qlik Data Catalyst that’s focused on the product’s innovative capabilities in data management using a metadata repository.

  • Smartphone shipments in China fell 6%, but 5G expected to be the watershed

    Smartphone shipments in China fell 6%, but 5G expected to be the watershed

    According to preliminary figures in the IDC Quarterly Mobile Phone Tracker, smartphone shipments in China stood at 98 million units in the second quarter of 2019, down 6% from the same period last year. The industry outlook, however, turns out to be much better than expected, not only because the forecasted 9% contraction didn’t occur.

  • Mobile Marketing is essential

    Mobile Marketing is essential

    The idea of sitting down at the desk and powering up a PC to log-in to the Internet already seems a thing of the past nowadays, although Apple launched the first iPhone just 10 years ago, ushering in the age of the mobile Internet.

  • New generation of B2B decision makers stepped in

    New generation of B2B decision makers stepped in

    Hardly anyone abstains from checking the smartphone at least once a day, not to mention that our little all-around gadgets are used for tasks like shopping, booking restaurants or whole vacation trips, always assisting us in life. In fact, the phone feature is rarely used, since the communication preferences of the younger generation in particular focuses more on chatting than speaking. This trend has of course an impact on businesses and there is no reason to assume that it is different in B2B compared to the B2C industry.

  • Marketing needs to evolve - NOW

    Marketing needs to evolve - NOW

    The discrepancy between what marketing could theoretically accomplish and the reality is huge. You do not have to be a marketing expert to know that. Especially for consumers, this gap is clearly noticeable: they (rightly) increasingly complain about annoying, intrusive or irrelevant advertising and their concern about losing sovereignty over their personal data is steadily growing.

  • Data- and analytics-driven sales and marketing optimize the customer journey

    Data- and analytics-driven sales and marketing optimize the customer journey

    Online advertising and onsite optimization, but even individual channels such as SEO, SEA, display and social media are considered and evaluated too often separately: although a holistic implementation can often be realized with existing tools - even without large, expensive and inflexible fully integrated suites. New approaches through artificial intelligence and a focus on the evaluation and use of massive data, are a real game changer.

  • Predictive analytics as catalyst for the customer journey

    Predictive analytics as catalyst for the customer journey

    Companies increasingly focus on automation in customer service and after-sales, meaning that past actions by users can be machine-evaluated in order to derive probabilities for future actions, since they must be resource-saving and, above all, can no longer process the huge amount of service requests personally that are coming from different devices of the customers. Depending on the complexity, individual measures can be triggered automatically: e.g. the chat window opens at the right time, emails arrive at the right moment with the appropriate content - or customer care picks up the listener personally if the customer has a problem. Certainly, personal conversations remain indispensable. The process behind it leverages predictive analytics and, through its use, enables the creation of a good customer relationship, as available capacity

  • Customer Journey Mapping

    Customer Journey Mapping

    A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer's experience with your brand from original engagement to a hopefully long-term relationship. Unfortunately, once you get into the details, customer journeys can be quite complex, since customers can come into contact with your business in many ways and from many different starting points: for example, marketing, referrals, search, social media, customer service enquiries and above-the-line campaigns. Hence, to make sure no interaction slips through the cracks, you need to map out every touchpoint or experience along the customer journey.

  • Porsche invests in Israeli start-up Tactile Mobility

    Porsche invests in Israeli start-up Tactile Mobility

    Porsche is intensifying its collaboration with Israeli technology company Tactile Mobility. The company is one of the leading suppliers of “tactile data” and is based in Haifa, Israel.

  • Businesses in APAC embrace Automation and AI for the sake of better customer experiences

    Businesses in APAC embrace Automation and AI for the sake of better customer experiences

    For online retailers, it’s no longer a simple case of bricks vs. clicks anymore. Spoilt for choice these days, consumers are far less loyal to brands and are more likely to try new products. With online retailers facing increasing competition, how can they build brand loyalty and retain customers in today’s marketplace?

This week's highlights

VR & AR on the verge of success

Category: December 2019 - AR & VR in Marketing
Both Virtual Reality (VR) and Augmented Reality (AR) are expected to have a bright future in terms of opportunities, but they are entering the race with unequal conditions. Both technologies  are
Read more...

Augmented Reality lifts data analysis to new dimensions

Category: December 2019 - AR & VR in Marketing
Augmented Reality (AR) is defined by IAB as “an experience that utilizes a camera to change or enhance the user's view of the real world. This experience can be app-based or web-based, though ap
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Vantage points of AR technology for the financial industry

Category: December 2019 - AR & VR in Marketing
Although all AR headsets currently on the market are well-suited for trading and market data analysis, the financial community is waiting for new developments that are closer to normal eyewear in term
Read more...
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Previous articles

‘Tis the season for growth in holiday shopping!

Category: November 2019 - E-Commerce & Retail Digital Marketing
It’s the most digital time of the year for retailers, with the upcoming holiday season in full swing! But how exactly will online retail sales pan out this year?
Read more...

Smarter retail thanks to AI

Category: November 2019 - E-Commerce & Retail Digital Marketing
Skeptics foresee the demise of the brick-and-mortar shop due to the convenience of online shopping, but this impression is misleading. Retailers can give their businesses a new impetus by optimizing t
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Hardly any industry is currently facing greater challenges than the retail sector

Category: November 2019 - E-Commerce & Retail Digital Marketing
In recent years, developments have taken place that are dramatically changing the role of stationary retail, putting it under pressure and questioning its right to exist.
Read more...
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Previous month's highlights

CastingAsia launches CPA and CPC capabilities for influencer marketing

Category: September 2019 - Marketing Automation, Analytics & Attribution

CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, announced the launch of cost-per-acquisition (CPA) and cost-per-click (CPC) capabilities on the CastingAsia platform, in a bid to provide a way for marketers to better address the impact that influencer marketing can have on a business.

Socialbakers adds vital ads transparency and control tools to its platform

Category: September 2019 - Marketing Automation, Analytics & Attribution

Socialbakers announced ithe enhancment of its marketing solutions by including paid social media oversight and control across multiple ad accounts into Socialbakers Paid Analytics.As brands are shifting more budget to social media advertising, it becomes paramount that the budget owners gain a clear understanding of their advertising investment. According to Socialbakers, the process is currently plagued with inefficiencies - from the lack of insight into multiple ad accounts, managed across regions and teams, to the insecure way data is stored and shared between stakeholders.

Perfect budgeting with sweeping data analysis and attribution models

Category: September 2019 - Marketing Automation, Analytics & Attribution

Measuring and optimization are the nuts and bolts in digital marketing since precision and deep understanding of how to compare and synchronize different data sources are key to the quality of the results and the success of campaigns. If marketers work consistently on a data-driven basis and align all measurements with the needs of the customers, more turnover with the same budget or budget savings can be most certainly achieved while maintaining the same turnover.  Considering the following prerequisites definitely helps:

Top criteria for brand success in the age of digitization

Category: September 2019 - Marketing Automation, Analytics & Attribution

The digitalization trend in marketing has made brand management more complex: it is faster, more transparent and less predictable and controllable due to the momentum of social networks. Digital transformation is lived reality by now, making agility and adaptability generally the top criteria for brand success.

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The TOP 100 most valuable companies in the world

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Shopping app installs skyrocket during festive periods

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

CDP & DMP

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

One Hour Translation’s focus on Neural Machine Technology

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

What’s really the adding value of programmatic

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Progressive Web Apps - the future of e-commerce

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Predictive analytics methods in marketing

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

The most important developments in native advertising

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
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