Tuesday Aug 20th

  • AI-powered video analytics for today’s visually-driven society

    AI-powered video analytics for today’s visually-driven society

    For the first time in social listening history, companies can monitor their brand mentions in text, image, and now in motion with video recognition by Talkwalker, a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts.

  • Who takes responsibility for data security?

    Who takes responsibility for data security?

    The willingness to share data depends for most consumers on many different aspects: for example, they want to know what type of data they should provide and how they should be stored. The reasons for data disclosure, whether data sharing with third parties takes place, or the possibility of deletion of data at any time is also of interest.

  • E-commerce businesses scaling content production benefits from technology platforms embracing “open ecosystem” vision

    E-commerce businesses scaling content production benefits from technology platforms embracing “open ecosystem” vision

    High-quality visual product content is widely accepted as an increasingly critical element of an effective e-commerce merchandising strategy. Brands and retailers adapting to a “digital first” world must produce high-quality visual product content at scale to engage with their customers across many channels and platforms. The good news are, that Bright River, a global leader in end-to-end visual product content solutions for e-commerce, just announced its integration partnership with Capture Integration’s ShotFlow, offering more scalability to photo studios serving the e-commerce industry.

  • Predictive analytics methods in marketing

    Predictive analytics methods in marketing

    In the following is a list of the most important predictive analytics approaches that allow to forecast consumer behavior and customer needs which should be useful for your business planning as well as revenue and profit chances:

  • Mobile Only equals Smartphone Only

    Mobile Only equals Smartphone Only

    Internet usage is constantly changing, especially when it comes to which devices access the World Wide Web. The triumphant procession of the Internet initially started with stationary computers (desktop), emancipated itself by the market launch of smartphones in the direction of Responsive Web Design and Mobile First, and finally arrived at the current Trend ‘Mobile Only’.

  • SolarWinds announced availability of machine learning-enabled database anomaly detection

    SolarWinds announced availability of machine learning-enabled database anomaly detection

    SolarWinds, a leading provider of powerful and affordable IT management software, announced the availability of machine learning-enabled database anomaly detection and an automated management API in the latest version of Database Performance Analyzer (DPA). The company also introduced a broad refresh of its IT operations management portfolio, collectively designed to improve support for monitoring critical IT services and extend support for monitoring private cloud and converged infrastructures.

  • Peculiarities of influencer marketing in B2B

    Peculiarities of influencer marketing in B2B

    The terms influencer marketing and influencer relations, as well as their opportunities for corporate communication, have been discussed for around ten years now. Essentially, it is about how opinion building works for stakeholders, especially customers or other reference groups, and what levels beyond journalism or advertising are involved.

  • Making video work for telcos

    Making video work for telcos

    Telcos are scrambling to offset loss in revenue from traditional communication services and are aggressively pursuing opportunities in online video. They have yet to recognize that where audiences go, advertisement dollars will follow, and are backing the wrong horse…

  • Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

    Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

    The leading Japanese network provider Internet Initiative Japan (IIJ) has launched an eSIM service for the mobile Internet. The AirOn+ platform from G+D Mobile Security is enabling eSIM management.

    G+D Mobile Security is a global mobile security technology company headquartered in Munich, Germany and part of the Giesecke+Devrient group. G+D Mobile Security manages and secures billions of digital identities throughout their entire life cycle. To no surprise their products and solutions are used by commercial banks, mobile network operators, car and mobile device manufacturers, business enterprises, transit authorities and health insurances every day to secure payment, communication and device-to-device interaction.

  • Lead management the simple way

    Lead management the simple way

    Today, inbound marketing no longer means that the potential customer is calling immediately, rather that the prospective customer searches for information on the Internet first.

  • MediaMath and White Ops build transparency and trust into the Programmatic Supply Chain

    MediaMath and White Ops build transparency and trust into the Programmatic Supply Chain

    MediaMath and White Ops, the global leader in bot fraud protection, announced a new partnership that will protect some of the world's largest advertisers, agencies and publishers from sophisticated invalid traffic (SIVT) before it can be purchased. Partnering identity and detection solutions from both companies, MediaMath and White Ops together aim to provide transparency and build trust and accountability in the advertising ecosystem.

  • Will chatbots take the lead in one-to-one (personalized) conversations in the digital arena?

    Will chatbots take the lead in one-to-one (personalized) conversations in the digital arena?

    Prof. Dr. Peter Gentsch, a German management consultant and serial entrepreneur specialized in digital management and data science, is dealing intensively with the topics of personalization and bots in his interesting article "Chatbots for personalized dialogues”, where he pointed out in many places that these topics aren’t actually new.

  • Qualtrics announces new AI capabilities to improve the quality of research insights

    Qualtrics announces new AI capabilities to improve the quality of research insights

    Qualtrics, the leader in experience management, announced the launch of ExpertReviewTM – Response Quality. Powered by artificial intelligence (AI), this new solution empowers market researchers and insights professionals to weed out poor quality feedback, allowing organisations to make critical business decisions with more accurate data.

  • Planning for the right voice search strategy

    Planning for the right voice search strategy

    The spread of language assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces. In fact, now it is expected now, according to forecasts by market research firm ComScore, which also finds that at the latest by 2020 around 50% of search queries will be voice-based.

This week's highlights

Real users live everywhere - not just in Walled Gardens

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
According to a survey of the market research firm eMarketer, global spending for online advertising will reach nearly 427 billion US dollars in 2020. But how can advertisers use their media budget eff
Read more...

What’s really the adding value of programmatic

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
Providing content on the Internet free of charge is made possible by advertising. However, not targeted or obtrusive advertising endangers the proper functioning of this model. Rather, it favors the m
Read more...

Predictive analytics methods in marketing

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
In the following is a list of the most important predictive analytics approaches that allow to forecast consumer behavior and customer needs which should be useful for your business planning as well a
Read more...
View More Articles

Previous articles

Criteo App Install deliver a full-funnel ad solution

Category: July 2019 - Multichannel, Mobile & Video Marketing
Criteo S.A. announces the launch of Criteo App Install, which now creates the most powerful independent full-stack mobile solution.
Read more...

Mobile First

Category: July 2019 - Multichannel, Mobile & Video Marketing
Contrary to the traditional approach of starting with a desktop site and then adapting it to smaller screens, a “mobile-first” approach involves designing a desktop site starting with the
Read more...

Mobile Only equals Smartphone Only

Category: July 2019 - Multichannel, Mobile & Video Marketing
Internet usage is constantly changing, especially when it comes to which devices access the World Wide Web. The triumphant procession of the Internet initially started with stationary computers (deskt
Read more...
View More Articles

Previous month's highlights

‘Principles on AI’ adopted by 42 countries

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

The 36 member countries of the Organization for Economic Co-operation and Development (OECD) and six other countries formally adopted the first set of intergovernmental policy guidelines on Artificial Intelligence (AI) this month, agreeing to uphold international standards that aim to ensure AI systems are designed to be robust, safe, fair and trustworthy.

Natural language processing (NLP)

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

Natural language processing (NLP) is a subfield of computer science, information engineering, and artificial intelligence concerned with the interactions between computers and human (natural) languages, in particular how to program computers to process and analyze large amounts of natural language data. In a nutshell, NLP gives machines the ability to read and understand human language. A sufficiently powerful natural language processing system manages to enable natural-language user interfaces and the acquisition of knowledge directly from human-written sources, such as newswire texts. Some straightforward applications of natural language processing include information retrieval, text mining, question answering and machine translation. 

Revolutionizing the sales approach with AI

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

For marketing projects, customers or prospects are typically segmented into groups, such as by gender or geographic region, and automated routes are built from those segments. A really personalized approach, however, isn’t possible that way, only recommendations, offers or purchase proposals based on a cluster. Well, not only does this practice have high waste circulation, it regularly upsets customers when, for example, they are offered things they have long since bought.

Advance your customer experiences with Zendesk Sunshine

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

Zendesk just announced expansions to Zendesk Sunshine, its open and flexible CRM platform built on Amazon Web Services (AWS), which include new partnerships and integrations that will make it easier to connect siloed data and deliver deep customer insight to advance proactive customer experiences.

View More Articles

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