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Dear reader,

Welcome to Asian eMarketing which is dedicated to the topic
Mobile Marketing this month.

According to Forrester Research's recent annual mobile trends report, there will be more
than two billion smartphones used globally this year and making mobile the new digital hub
that bridges the digital to the physical world.

No marketer can ignore the increasing prevalence of mobile devices in Asia and only those
who understand the nuances of the mobile ecosystem will achieve sustained success. And
Asia will play a big part as the largest and fastest growing mobile phone and smartphone
market in the world.

New technologies spring up like mushrooms, such as the still controversial usage of
Beacons for in-store navigation, where retailers use cellphone signals to track shoppers
when they move around their store. And there are many other stalwart reasons why mobile
devices will impact much more than just the digital operations and rather transform entire
business processes, from sales and marketing to workforce and internal practices.

Read about what makes the headlines in Asia's mobile marketing scene in the April issue
of Asian eMarketing.

Stay tuned,

Daniela La Marca
Editor-in-Chief, Asian e-Marketing

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2 Asian eMarketing April 2014 - Mobile Marketing