Page 4 - index

RESEARCH, ANALYSIS & TRENDS

Smaato’s

Global Mobile

RTB Insight Report

Smaato, the global mobile Real-Time Bidding (RTB) ad The highest regional uplift of Windows Phone OS mar-
exchange (SMX) and Supply Side Platform (SSP), just ket share was in the APAC region with 506% compared
released its global mobile RTB Insights Report for Q1 to Q4 2013. See image above.
2014. The report is in-depth analysis of worldwide ex-
change data, auctions, bids and impressions across Entertainment and technology were the top spend-
Smaato’s SMX platform and showcases new data. It ing advertiser categories: Entertainment and media
highlights the continued growth of mobile RTB in 2014 still generates highest RTB ad spend with 37%, fol-
and the growing importance of data in mobile advertis- lowed by technology and telecom (24%) and business
ing across all regions. Some of the key findings from the and finance (11%). From the recent Ad Age Trend re-
quarterly report are: port, 85 of the top 100 global advertising brands are
serving ads on SMX. Q1 2014
More advertisers and publishers are leveraging pro-
grammatic buying: RTB ad spending continues to
grow in 2014 and shows an increased advertiser inter-
est in mobile programmatic buying. The aggregated
RTB performance on SMX experienced a significant
growth in Q1 2014 with uplift of 459% compared to Q1
2013.

“As we unveil the results of our newest report, it is great
to see the continued growth of RTB ad spend in partic-
ular, as we have asserted that RTB has played a signif-
icant role in growing mobile advertising on the whole,”
Mobile Real Time Bidding (RTB) takes center stage said Smaato CEO Ragnar Kruse. “Our unique global
in APAC region: The US continued to lead RTB ad mobile RTB report will provide mobile publishers, app
spend across SMX followed by the United Kingdom and developers and advertisers with deep analytical in-
Italy. The highest regional RTB ad spends in the APAC sights into the mobile advertising market, allowing them
region were in Australia (35%), India (29%), Indonesia to streamline their mobile monetization strategies in
(16%), Thailand (12%) and Japan (8%). 2014.”

Windows Phone OS supply inventory is ramping up To download the full report, please visit:
in Q1 2014: Windows Phone OS RTB market share http://www.smaato.com/reports ◊
experienced a worldwide increase of 75% compared to By MediaBUZZ
Q4 2013. It now accounts for 15% of the global RTB
market share, behind the top OS Android (34%) and

iOS (23%).
4 Asian eMarketing April 2014 - Mobile Marketing