Page 5 - index
P. 5
RESEARCH, ANALYSIS & TRENDS







Android is surpassing


iOS as biggest platform


for mobile ad traffic









Just a few months into 2014, the Among device makers, Samsung In the United Kingdom, however,
mobile advertising industry is al- came out the clear winner in the iOS is still the leader, capturing
ready showing signs of big shifts in Android devices market with more 55% of ad impressions and a
mobile traffic and monetization pat- than 60% of impressions, followed whopping 66.9% of ad revenue.
terns. Android has become the big- by LG, Motorola, HTC and ZTE. Overall, based on ad requests sent
gest platform globally for mobile ad to the Opera Mediaworks platform,
traffic surpassing iOS, according to Turning attention back to the global iOS devices are 62.3% of U.K.
Opera Mediaworks’ Q1 2014 State stage, in Q4 2013, impression data unique users, with Android at a
of Mobile Advertising report. An- showed Asia jump in front of Eu- mere 18.6% and BlackBerry still
droid phones crept up to take the rope as the second largest mobile alive in the market at 14%.
majority market share from the iPh- ad market, after the U.S. This quar-
one at the end of 2013, but tradi- ter it could even strengthen its lead Interesting insights from Opera, we
tionally iOS as a platform has al- and now accounts for 23% of global think, therefore, we’ll keep you
ways captured the most traffic. impressions compared to Europe’s posted. ◊
13.5%. Thus, even though the Unit-
Now, for the first time, the Android ed States continues to drive the By MediaBUZZ
OS has the most traffic (42.8% vs. majority of ad traffic (50.61%) and
iOS’s 38.2%) — and it is slowly revenue on the Opera Mediaworks
increasing its mobile ad monetiza- platform, Asia is now in a solid sec-
tion as well - now accounting for ond place, as it has leapfrogged
over 33% of revenue compared to Europe.
26.7% at this time last year.





































MediaBUZZ Pte Ltd - Independant ePublisher for Asia
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