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Social Media Marketing




Research, Analysis & Trends Be on the qui vive of social media security to avoid
threats 32
The social media history at a glance 4
Emarsys brings intelligent automation to Facebook
Social Media is not enough - holistic communication Ads 33
strategies needed 5
Companies & Campaigns
Fortune 500 embrace the social media age 6
Smart social marketers think ‘mobile first ` 34
Social media user typologies 8
LinkedIn to buy online education company
Will Google's mobile-friendly search bury your lynda.com for $1.5 billion 36
mobile-unfriendly sites? 10
WPP's Data Alliance and Facebook launched new
Social media needs more commitment rather than audience building and measurement tools 37
(just) reach 11
Instagram attracts companies due to its avid
Paid Media and Owned Media are converging 13
users 38
Social media creates more sales for online retailers 15
AccuWeather completed integration of user-
Twitter Ads suit smaller companies perfectly and generated content (UGC) in StoryTeller 39
offer excellent targeting 16
Ooredoo’s Indosat and Facebook Launch
Internet.org in Indonesia 40

Best Practices & Strategies Sparkline partners with Gigya, uberVU and
Ooyala to broaden its data analysis expertise 41
Top 10 Social Media Success Factors 18
Digital Journalism World 2015: Go viral to
Dozens of content ideas for social media success 20 enhance your news network 42

Being spoilt for choice with Social Media 22 AMES 2015 confirmed first line-up of top
speakers 44
The best share times for social media 24

Social media shortcuts you should know 26
Legislation
How to create the optimal Tweet 28

EU Commission files complaint against Google 46

Technologies & Products Google AdWords: How to use competitors
brands as keywords - legally 47
New API connects brands, chat applications and

service platforms, to reinvent customer engagement 30 Imprint 48


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