Page 6 - index
P. 6

RESEARCH, ANALYSIS & TRENDS





Fortune 500 embrace the



social media age




The University of Massachusetts Dartmouth investigat- YouTube that lost 5% and has now 45%. Blogging de-
ed again how the Fortune 500 use social media. The clined among the Inc. 500 for the first time in 8 years in
survey shows that the experimental mood of the Ameri- 2014.
can big players is slowly gaining momentum and that
there is no way to get around LinkedIn. Being listed as No. 5 and 6 of the most used social me-
LinkedIn is by far the most used social network among dia are Pinterest (30%) and foursquare (29%), where
the Fortune 500: 94% of the companies have a pres- slightly more than half of the Fortune 500 can be found.
ence there; Twitter is ranked third place with 79%, just Google+ is used by 38% of the companies and could
behind of Facebook (80%), and reported growth in con- gain 3%, and significant increases are also seen on
trast to Facebook and the fourth-placed Pinterest and Instagram, which are currently used by
36% and 20% of the Fortune 500. CEOs, however, still
hold their fire. ◊





























































6 Asian eMarketing April 2015 - Social Media
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