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Welcome to
Dear Reader,
Believed to be the perfect solution to play out content in a targeted and personalized way,
Marketing Automation is on top of every marketer's mind. Innovative data analysis that
comes with it enables businesses to spread the right content at the right time to the right
customers. Of course, necessary insights must still be collected through efficient tracking
mechanisms across all digital touchpoints and evaluated to benefit both customers and
businesses.
Good automation solutions not only support the core tasks of marketing, but also integrate
customer relationship management (CRM), sales force management (SFA) and content
management systems (CMS), besides enabling social monitoring and data activation.
Unfortunately, the more a solution can manage, the more complex it gets. Therefore, we
recommend a step-by-step approach, making use of approved software and established
vendors and agencies.
Enjoy learning more about this trendy marketing method by reading today's issue of
Asian eMarketing!
Best regards,
Daniela La Marca
Editor-in-Chief, Asian eMarketing
Connect with us:
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2 April 2017 - Marketing Automation & Attribution
