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Marketing Automation & Attribution




      RESEARCH, ANALYSIS & TRENDS




         Marketing automation is   pg 6      Move away from seeing   pg 8       Advanced marketing      pg 10

         indispensable – you know          things as they have                automation techniques are
         why?                              traditionally always been,         still underutilized
                                           not to miss the opportunity
                                           to truly ‘see’
         An all-encompassing       pg 11      There’s still more to   pg 12      Nothing can replace human  pg 14

         attribution model is utopian      ‘courting’ clients than            interaction in marketing –
                                           ‘swiping right’!                   not even automation

         Declining trust in the    pg 16      Marketing Automation is   pg 18      Ascend2’s ‘State of    pg 20

         Internet hinders further          designed to turn around the        Marketing Automation’
         development of the digital        increasing trend of                Report
         economy                           underperforming advertising

         eMarketer.com: Most       pg 22

         marketers only use basic
         email automation




       BEST PRACTICES & STRATEGIES




         Identify the full potential of   pg 24
         marketing automation by
         getting rid of wrong
         perceptions

































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