Page 4 - AeM_Apr_2017
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TECHNOLOGIES & PRODUCTS
Eliminate wasted ad spend pg 26 ObserveIT 7.0 speeds up pg 27 Combine the power of pg 28
pg 25
and improve conversions insider threat detection with business process
with LeadsRx actionable analytics automation, turnkey
managed services and IP
protection for maximum
profitability
COMPANIES & CAMPAIGNS
Hotmob launched pg 30 LinkedIn Lead Gen Forms pg 31
ALCANZAR, a safety-first makes collecting quality
demand side platform leads easy
BUZZWORDS
Accelerated Mobile Pages (AMP) meets the need for speed on mobile pg 32
LEGISLATION
Legal impact of data protection and management in the digital age pg 34
APPOINTMENTS & ANNOUNCEMENTS pg 36
IMPRINT pg 45
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4 April 2017 - Marketing Automation & Attribution