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TECHNOLOGIES & PRODUCTS




               Eliminate wasted ad spend   pg 26      ObserveIT 7.0 speeds up   pg 27   Combine the power of    pg 28
                                                                           pg 25
               and improve conversions           insider threat detection with     business process
               with LeadsRx                      actionable analytics              automation, turnkey
                                                                                   managed services and IP
                                                                                   protection for maximum
                                                                                   profitability


             COMPANIES & CAMPAIGNS




               Hotmob launched           pg 30   LinkedIn Lead Gen Forms   pg 31
               ALCANZAR, a safety-first          makes collecting quality
               demand side platform              leads easy



             BUZZWORDS



               Accelerated Mobile Pages (AMP) meets the need for speed on mobile                                pg 32


             LEGISLATION


               Legal impact of data protection and management in the digital age                                pg 34



               APPOINTMENTS & ANNOUNCEMENTS                                                                       pg 36



               IMPRINT                                                                                         pg 45
































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      4            April 2017 - Marketing Automation & Attribution
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