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RESEARCH, ANALYSIS & TRENDS







































             What’s really the adding value of programmatic


            Providing content on the Internet free of charge is made  The  "programmable  advertising"  approach  tackles
            possible  by  advertising.  However,  not  targeted  or  these blocking issues by addressing the very principles
            obtrusive  advertising  endangers  the  proper  functioning  of  the  advertising  theory,  namely  managing  the
            of  this  model.  Rather,  it  favors  the  massive  use  of  advertising  pressure,  but  above  all  managing  the
            adblockers.                                          affinity between a message and the person it is meant
                                                                 for.  The  goal  is  to  give  digital  advertising  back  its
            Programmatic  provides  solutions  to  this  problem  by  supportive role that it always should have.
            enabling  advertisers  to  target  product  or  service
            interested users more accurately. All this happens under  It  is  nowadays  simply  our  job  to  use  big  data
            scrutiny of repeats and regardless of inventory. In other  technologies  to  capture  the  impact  of  an  advertising
            words, the added value of each link in the chain - from  campaign and its capacity to generate the incremental
            the Internet user to the editor and the advertiser - cannot  value of a brand, using robust, descriptive and scientific
            be  denied.  However,  further  efforts  are  needed  in  models  such  as  the  permanent  AB  test.  This
            practice to achieve an intelligent and less intrusive digital  information  is  then  injected  into  predictive  models  to
            and smart advertising ecosystem. The reason for this is  allow  purchase  algorithms  to  make  correct  decisions
            the  lack  of  high-performance,  standardized  targeting  tens of thousands of times per second. Creating value
            algorithms  that  result  in  attribution  models  that  favor  for the brand, the internet user and the editor.  ◊
            advertising on users that are convinced already.
                                                                                                   By MediaBUZZ














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      10            August 2019 - Predictive Algorithms, Programmatic & Native Ads
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