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Welcome to
Dear Reader,
The entire digital advertising industry needs to break existing infrastructures, identify bad actors in the
supply chain, and abandon the idea that consumers are just a means to an end. In other words,
marketing must once again massively evolve.
‘Predictive Analytics, Programmatic & Native Advertising’, our feature topic of this month, can be useful
to do exactly that.
Get some ideas on how to ensure that the digital advertising market does not become the consumers’
enemy image and counteract the trend by staying informed with Asian eMarketing. Especially, since it
is becoming clear that marketing decision-makers will have to deal much more with the topics of data
and intelligence than ever before to do a good job. The potentials of data analytics are crucial for a
positive ROI design - not only on the level of communication, but above all on the customer level.
Enjoy the reading & Best regards,
Daniela La Marca
Editor-in-Chief, Asian eMarketing
Connect with us:
Subscribe today!
Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg
2 August 2019 - Predictive Algorithms, Programmatic & Native Ads
