Page 3 - AeM_August_2019
P. 3
Predictive Algorithms, Programmatic & Native Ads
RESEARCH, ANALYSIS & TRENDS
Consumer power climbs to pg 4 The most important pg 6 Real users live everywhere pg 8
new heights developments in native - not just in Walled Gardens
advertising
What’s really the adding pg 10 Marketing needs to evolve - pg 12 Data management and pg 14
value of programmatic NOW analytics increasingly
integrate
Shopping app installs pg 15 Affordable and sustainable pg 16 Smartphone shipments in pg 18
skyrocket during festive spectrum sharing China fell 6%, but 5G
periods technologies are crucial for expected to be the
digital inclusion and rural watershed
connectivity
Progressive Web Apps - the pg 20 Criteo’s “Why We Buy” pg 22 The TOP 100 most valuable pg 24
future of e-commerce Survey companies in the world
BEST PRACTICES & STRATEGIES
Predictive analytics pg 26 Critical factors when pg 28 What programmatic pg 30
methods in marketing choosing a CMS advertising can do - and
what not
TECHNOLOGIES & PRODUCTS
HomeGrid Forum lays out pg 32 Japanese mobile Operator pg 33
roadmap for a secure IIJ relies on eSIM
wireless connected future management from G+D
with Light Communication Mobile Security
COMPANIES & CAMPAIGNS
Ampverse kick-starts pg 34 One Hour Translation’s pg 35
powerful community of focus on Neural Machine
gaming and esports Technology
influencers to create
attention-grabbing,
entertainment formats
BUZZWORDS - CDP & DMP pg 36
APPOINTMENTS & ANNOUNCEMENTS pg 38
IMPRINT pg 41
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
