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Dear Reader,

Welcome to the last issue of Asian eMarketing in 2015!

Next year will be an interesting but challenging time for marketers, as the impact of omni-
channel marketing is already undeniable. Those who didn't engage with the hyper-connected
consumer yet, have to start delivering a true omnichannel experience by harnessing data as
well as using automation and analytics. The bar is simply set to an all-time high for marketers
to deliver contextual, compelling experiences across all communication channels.

Make sure you reach the networked customers anytime, on all channels, with the right
message. Stay tuned and prepare for the future!

Happy New Year 2016!

Best wishes,




,
Daniela La Marca
Editor-in-Chief, Asian eMarketing




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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg




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