Page 3 - index

Omnichannel marketing

Research, Analysis & Trends Technology & Products

About omnichannel marketing and the evolution of First Visa Token Service launched in Asia Pacific
marketing channels 4 to enhance mobile and digital payments 28

A unified commerce experience across all channels Sitecore Commerce 8 – a blueprint for
is a must, not an option! 6 omnichannel commerce 30

B2B sellers must take control of their omnichannel Mobile AppCRM is gaining importance for
experience 8 customer dialogue 32

Concept of an omnichannel platform is gaining Videology excels at mastering the convergence
popularity in the Asia Pacific region, says Frost & of television and online video 34
Sullivan 12

Digitalization changes consumers’ buying behavior,
retailers struggle to catch up with 14 Companies & Campaigns

Data truly matters - everywhere around the globe,
The big shift: Chat Apps are the new interface
across all markets and industries 16 for all customer interactions 36

“Omnichannel is bullshit” - business polemics on How is YouTube’s Click-to-Shop Button doing
its principle and touchpoints 18 so far? 40

Wearables as shopping companion or eCommerce Social media remains marketers’ preferred
tool at your wrist 20 channel to reach out to consumers
this Christmas 42
Asia Pacific businesses ready to embrace digital
transformation 22 Last Mile Fulfilment Asia 2016 promotes
„eCommerce Beyond Borders” 46

Best Practices & Strategies
BUZZWord
A variety of new channels and tactics unite for an
integrated customer-centric approach 24
mPOS - mobile point of sale 48
Addressing consumers competently and personally
on all channels is a must, not an option 26
Imprint 49

Advertise!

MediaBUZZ Pte Ltd - Independant ePublisher for Asia