Page 5 - index
P. 5
RESEARCH, ANALYSIS & TRENDS
That’s simply because the in-store Online and offline merge increasingly merge, despite media
and online trade, combined with an discontinuity making this route more
optimum omnichannel marketing If one of your products from the difficult. A deliberate multi-channel
strategy, complement and inspire online store is sold out, you can strategy for your performance mar-
each other and allow traders to ben- adapt the warehouse management keting is therefore a must to meet
efit from it. and shift those sold products from the demands of your customers and
The better your SEA campaigns is the retail stores to the online shop. to reach them anytime on different
tailored to your TV campaign, for That way, you can deal with the devices via different channels.
instance, the higher the conversions entire process – from advertising to
as well as the efficiency of your the ordering process and fulfillment The intelligent integration of online
marketing activities. You pick up the - and increase both the effective- and offline trade not only increases
user wherever he is lingering ness of your campaigns as well as your sales but also creates valuable
around at that specific moment, and customer satisfaction. You get a synergies, while strengthening cus-
especially in retail you should in- consistently positive user experi- tomer loyalty, not only regarding
clude your logistics and purchasing ence and this approach of course your brand, but the stores as well.◊
activities in the planning as well as works vice versa, too.
the measurement of your multichan- By Daniela La Marca
nel marketing. Obviously, online and offline trade
M
MediaBUZZ Pte Ltd - Independant ePublisher for Asia ediaBUZZ Pte Ltd - Independant ePublisher for Asia
That’s simply because the in-store Online and offline merge increasingly merge, despite media
and online trade, combined with an discontinuity making this route more
optimum omnichannel marketing If one of your products from the difficult. A deliberate multi-channel
strategy, complement and inspire online store is sold out, you can strategy for your performance mar-
each other and allow traders to ben- adapt the warehouse management keting is therefore a must to meet
efit from it. and shift those sold products from the demands of your customers and
The better your SEA campaigns is the retail stores to the online shop. to reach them anytime on different
tailored to your TV campaign, for That way, you can deal with the devices via different channels.
instance, the higher the conversions entire process – from advertising to
as well as the efficiency of your the ordering process and fulfillment The intelligent integration of online
marketing activities. You pick up the - and increase both the effective- and offline trade not only increases
user wherever he is lingering ness of your campaigns as well as your sales but also creates valuable
around at that specific moment, and customer satisfaction. You get a synergies, while strengthening cus-
especially in retail you should in- consistently positive user experi- tomer loyalty, not only regarding
clude your logistics and purchasing ence and this approach of course your brand, but the stores as well.◊
activities in the planning as well as works vice versa, too.
the measurement of your multichan- By Daniela La Marca
nel marketing. Obviously, online and offline trade
M
MediaBUZZ Pte Ltd - Independant ePublisher for Asia ediaBUZZ Pte Ltd - Independant ePublisher for Asia
