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BEST PRACTICES & STRATEGIES

to enhance the experience for their customers distinctly today. A proactive approach, for example, a check with
and visibly. the customer, whether the product or service was
satisfying, at a certain time after the purchase, is even
3. Be always available better. It is the sum of the interactions with a brand -
from the first contact through an advertisement to the
Constant networking raises the expectations of click on the "pay" button to the joy of unpacking a
customers and puts companies under pressure to product - that make the difference
respond to inquiries as quickly as possible. This makes
customers, on the other side, quite open to receive .Those who want to retain their customers for a long
responses from a chatbot, provided that relevant time must be able to provide a consistent brand
answers are given quickly. experience and go all out for their clientele by making
use of all kind of technical innovations that support their
However, an outstanding customer experience is endeavor. ◊
provided not just with good service at the point of sale
By Daniela La Marca

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