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Welcome to
Dear Reader,
Customer Experience (CX) has been mentioned in many studies as a top management issue,
even though companies are still struggling with it, since it has emerged as a new competitive
factor that’s decisive for consumers when choosing an offer. Frankly speaking, the choices
between different providers with similar services are countless and make it difficult for brands
to stand out. That’s why it is necessary to invest increasingly time and resources to build
emotional connections with the customer clientele. It is a holistic business endeavor that
involves the whole organization.
CX is about integration and relationships between people through connected processes and
working across silos. It’s a hot topic for generations to come that makes use of technology
which improves constantly.
We are excited to welcome you back in 2019 by starting off with trend predictions for the
digital marketing industry in Asia.
Happy New Year & Best wishes!
Daniela La Marca
Editor-in-Chief, Asian eMarketing
Connect with us:
Subscribe today!
Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg
2 December 2018 - Customer Experience & Customer Journey