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Welcome to



















             Dear Reader,

             Customer Experience (CX) has been mentioned in many studies as a top management issue,
             even though companies are still struggling with it, since it has emerged as a new competitive
             factor that’s decisive for consumers when choosing an offer. Frankly speaking, the choices
             between different providers with similar services are countless and make it difficult for brands
             to stand out. That’s why it is necessary to invest increasingly time and resources to build
             emotional connections with the customer clientele. It is a holistic business endeavor that
             involves the whole organization.

             CX is about integration and relationships between people through connected processes and
             working across silos. It’s a hot topic for generations to come that makes use of technology
             which improves constantly.


             We are excited to welcome you back in 2019 by starting off with trend predictions for the
             digital marketing industry in Asia.

             Happy New Year & Best wishes!





             Daniela La Marca
             Editor-in-Chief, Asian eMarketing


             Connect with us:



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             Phone: +65 6836 1807       email: info@mediabuzz.com.sg         www.mediabuzz.com.sg




      2            December 2018 - Customer Experience & Customer Journey
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