Page 12 - AeM_Feb_2018
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RESEARCH, ANALYSIS & TRENDS








































             Is AI exhausting or feeding

             the work environment?




            According to new data from Accenture Strategy, working  What's more, 45% felt encouraged about AI, believing it
            professionals  worldwide  are  more  willing  to  work  with  will help them do their job more efficiently.
            intelligent machines than public opinion suggests.
                                                                 But as Jennifer King, from eMarketer highlights as well
                                                                 in  her  report,  not  everyone  feels  the  same  way,
            In fact, as eMarketer.com highlighted in its recent report,
            more  than  two-thirds  of  respondents  stressed  the   mentioning an October 2017 Gallup and Northeastern
                                                                 University  survey  that  for  instance  came  up  with  a
            importance of learning new skills to work with emerging
            technologies,  such  as  artificial  intelligence  (AI),  within   completely  different  result.  So  it  seems  that  we  can
            the  next  three  to  five  years.  And  almost  as  many  said   expect  the  talk  and  discussions  about  AI  displacing
                                                                 human  jobs  to  continue  for  quite  some  time.  ◊
            they believe these types of technologies will create more
            opportunities for their company.
                                                                                                   By MediaBUZZ




























      12            February 2018 - Artificial Intelligence (A.I.) in Marketing
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