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Artificial Intelligence (A.I.) in Marketing



      RESEARCH, ANALYSIS & TRENDS




         By 2020, one-third of all   pg 4      There is still a big gap   pg 6      AI’s impact on the   pg 8

         B2B companies will have           between AI potential and           workforce of the future is no
         employed AI to augment            use                                different from previous
         their primary sales                                                  industrial revolutions
         processes, Gartner said

         Artificial Intelligence in   pg 10      Retailer spending on AI to   pg 11      Is AI exhausting or feeding  pg 12

         marketing – where is it           grow nearly fourfold               the work environment?
         heading?

         To what extent can AI     pg 13

         positively support brand
         building or perception?



       BEST PRACTICES & STRATEGIES




         Artificial Intelligence is   pg 14   Revolutionizing the     pg 16
         taking centerstage in             customer approach with
         marketing                         Artificial Intelligence
                                           Marketing


        TECHNOLOGIES & PRODUCTS



         The changing 'lingual' face   pg 18      Emerging group of 'cloud   pg 24      The most influential and   pg 25

         of ‘Digital India’                 masters' accelerates the          popular AI applications
                                            ability to outperform peers       providers for marketing
                                                                              support


       COMPANIES & CAMPAIGNS




         How Unilever is using AI to  pg 26   MediaTek joined Open    pg 27
         improve ROI on its                Neural Network Exchange
         Influencer Marketing              (ONNX) to advance its
         Campaigns                         edge AI platform







         BUZZWORDS             - Artificial Intelligence vs Marketing Automation                         pg 28



         APPOINTMENTS & ANNOUNCEMENTS                                                                      pg 29



         IMPRINT                                                                                         pg 37

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