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Artificial Intelligence (A.I.) in Marketing
RESEARCH, ANALYSIS & TRENDS
By 2020, one-third of all pg 4 There is still a big gap pg 6 AI’s impact on the pg 8
B2B companies will have between AI potential and workforce of the future is no
employed AI to augment use different from previous
their primary sales industrial revolutions
processes, Gartner said
Artificial Intelligence in pg 10 Retailer spending on AI to pg 11 Is AI exhausting or feeding pg 12
marketing – where is it grow nearly fourfold the work environment?
heading?
To what extent can AI pg 13
positively support brand
building or perception?
BEST PRACTICES & STRATEGIES
Artificial Intelligence is pg 14 Revolutionizing the pg 16
taking centerstage in customer approach with
marketing Artificial Intelligence
Marketing
TECHNOLOGIES & PRODUCTS
The changing 'lingual' face pg 18 Emerging group of 'cloud pg 24 The most influential and pg 25
of ‘Digital India’ masters' accelerates the popular AI applications
ability to outperform peers providers for marketing
support
COMPANIES & CAMPAIGNS
How Unilever is using AI to pg 26 MediaTek joined Open pg 27
improve ROI on its Neural Network Exchange
Influencer Marketing (ONNX) to advance its
Campaigns edge AI platform
BUZZWORDS - Artificial Intelligence vs Marketing Automation pg 28
APPOINTMENTS & ANNOUNCEMENTS pg 29
IMPRINT pg 37
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