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RESEARCH
ANALYSIS
TRENDS

Global operator spend on AI services

to grow 430% over next 4 years

According to the recent study from Juniper Jupiter Research predicts further that AI spend by
Research, AI Strategies for Network Operators: Key emerging markets operators will exceed $5 billion by
Use Cases & Monetization Models 2020-2024, total 2024, rising from only $900 million in 2020 and that this
operator spend on AI solutions will exceed $15 billion growth will be driven largely by operators exploring
by 2024, rising from $3 billion in 2020. early use cases of AI before expanding the presence of
AI in their networks to include more comprehensive
The research identifies network optimization and fraud services.
mitigation solutions as the most highly sought-after AI
based services over the next 4 years. AI-based The report forecasts that Indian Subcontinent and
solutions automate network functionalities including Africa & Middle East will experience the highest growth
routing, traffic management and predictive in spend on AI services, with operator spend in both
maintenance solutions.
regions forecast to grow over 550% over the next 4
The research urges operators to embrace a holistic years. It anticipates that operators in these regions will
approach to AI implementation across service initially invest in AI-based CRM (Customer Relationship
operations, rather than applying separate AI strategies Management) solutions that yield immediate benefits.
to individual use cases. Hence, it suggests network
operators leverage AI to unify internal data resources For more insights, you might want to download Juniper
and encourage cross-functional insight sharing into Research’s free whitepaper: How AI Analytics will
network efficiencies to maximize the benefits of Boost Operators’ Revenue. ◊
collaboration across internal teams.
By MediaBUZZ

13 February 2020: Automation & AI: accelerator in digital marketing