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Editor’s Note

Dear Reader,
Face the truth, AI is already changing the way companies work in
their communication department: digital, voice-controlled
assistants help to get relevant information faster, order things, or
even edit photos and graphics. New features are possible like
speech-to-text, text-to-speech and even text-to-video, translations
of entire conversations, Word or PowerPoint files, automated
image recognition and text creation. Automating recurring
processes simply saves a lot of time and improves the throughput
and the outcome of the communication enormously.
Anyway, AI cannot only accelerate repetitive work processes, but
bring completely new insights. Various aspects can be analyzed:
for example, behavior in social media, voice patterns, facial
expressions or body signals such as heart and respiratory rate.
Nowadays, algorithms can not only find out what a person wants
at a certain moment, they can also recognize how they feel about
it and how the target group ticks in general.

With this knowledge, not only a company’s specific approach can
be changed, but the whole offer portfolio - right down to the
individual price.
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Best regards,

Daniela La Marca,
Editor-in-Chief, Asian eMarketing
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