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Automation & AI: accelerator in digital
marketing
RESEARCH, ANALYSIS & TRENDS
How AI is changing customer communication pg 4
AI applications trends at the POS pg 8
Automation and AI will make significant inroads in Asia Pacific’s financial service pg 9
institutions
Personalization with AI: real-time, targeted evaluation pg 11
Global operator spend on AI services to grow 430% over next 4 years pg 13
The time is ripe for true digital business ethics pg 14
AI will remain a major trend in 2020 pg 16
BEST PRACTICES & STRATEGIES
Optimize brand management with AI pg 18
Ensuring ethical AI models in business pg 22
Develop chatbots with AI-controlled platforms pg 24
COMPANIES & CAMPAIGNS
Creating value with the right AI strategy pg 26
Rakuten SQREEM provides marketing solutions built around AI based behavioral pg 29
TECHNOLOGIES & PRODUCTS
Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’ pg 32
LEGISLATION - AI texts are protected by copyright, too! pg 36
APPOINTMENTS & ANNOUNCEMENTS pg 38
IMPRINT pg 41