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Automation & AI: accelerator in digital


         marketing




         RESEARCH, ANALYSIS & TRENDS



            How AI is changing customer communication                                                     pg 4

            AI applications trends at the POS                                                             pg 8

            Automation and AI will make significant inroads in Asia Pacific’s financial service           pg 9

            institutions
            Personalization with AI: real-time, targeted evaluation                                       pg 11

            Global operator spend on AI services to grow 430% over next 4 years                           pg 13

           The time is ripe for true digital business ethics                                              pg 14

           AI will remain a major trend in 2020                                                           pg 16




            BEST PRACTICES & STRATEGIES


            Optimize brand management with AI                                                             pg 18

            Ensuring ethical AI models in business                                                        pg 22

            Develop chatbots with AI-controlled platforms                                                 pg 24




           COMPANIES & CAMPAIGNS


            Creating value with the right AI strategy                                                     pg 26

            Rakuten SQREEM provides marketing solutions built around AI based behavioral                   pg 29




            TECHNOLOGIES & PRODUCTS


            Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’                          pg 32





           LEGISLATION -  AI texts are protected by copyright, too!                                       pg 36

           APPOINTMENTS & ANNOUNCEMENTS                                                                      pg 38


           IMPRINT                                                                                        pg 41
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