Page 3 - Jan 2014

Digital Marketing Trends 2014

Research, Analysis & Trends SEO Trends in 2014: What works and what
doesn’t any longer 38

Forecasts and retrospect of digital industry trends 4
Kick-start 2014 with the smartest content creation
approach 40
Mintel releases Asia Pacific consumer trends
for 2014 6 G2m Solution’s 10 rules of successful Content Mar-
keting 41
The biggest security threats for 2014 10
Adoption of managed security services rises in
Content Matters: A new Asia-Pacific Content Marke- APAC to counter growing cyber-attacks 42
ting Impact Study from Waggener
Edstrom 12

Innovation, disruption and consolidation in Technologies & Products
mobile payments expected in 2014 16
SDL Customer Experience Cloud for seamless
IT infrastructure top priority for financial markets global customer experiences across all channels,
in 2014 17 devices, languages and cultures 44

IDC Predictions 2014: The battle for dominance Spectra7's CouchConnect transforms mobile
on the 3rd Platform heats up 18 viewing experience 46

The “Internet of Everything” gathers momentum 20 Reclaim your privacy with SnoopWall 48

Big Data and real-time marketing expected to gradua- McAfee’s 2014 Predictions Report examines
te from the early-adopter phase 21 key trends in the evolution of mobile ransomware
and security attacks 50
Gigya’s marketing predictions for 2014 22

In 2014 a strong presence in the social web is com- Companies & Campaigns
pulsory 24
Centre of Excellence for cyber security opened in
Opera points out top trends in mobile advertising 26 Singapore 52

Internet of Things (IoT) a pivotal catalyst for the Adobe unites cross-channel campaign
ICT industry in 2014 28 management and web experience management solu-
tions 53
The role and relevance of the data center
continues to grow 30 Co-competition is formula for success in future
mobile payment value chain 54
Mobility, social content and the cloud make an
impact on the enterprise content management Tackling the Future: 2014 Trends in the Pay Televisi-
market in 2014 32 on Industry in Asia Pacific 56

Best Practices & Strategies Silver Peak’s trend predictions that will shape IT net-
working in 2014 58
How to achieve your digital marketing goals
in 2014 34
Imprint 60
Fournaise Marketing Group claims 70% of
marketers still got it wrong in 2013 36

MediaBUZZ Pte Ltd - Independant ePublisher for Asia