Page 3 - index

Digital Marketing Trends & Predictions

Research, Analysis & Trends Technologies & Products

What’s influencing digital marketing in 2015? 4
Ringo envisions a world where cost is no criterion
PwC: ASEAN CEOs most optimistic about for communications anymore 34
Global Economy for 2015 6
2015 will see the launch of the world's
Gartner: Hype in 2015 around the Internet of first social online auction service 35
Things (IoT) and wearables 8
Personalized video capabilities now
Top Fraud Predictions for 2015: Technology included in BT’s Cloud Contact portfolio
will shape the fight 10 of services 36

eMarketer.com: Advertisers will spend nearly SpatialBUZZ urges Asian operators to
$600bn worldwide in 2015 12 boost loyalty and cut churn issues by
embracing CEM 37
Frost & Sullivan: 2015 is the year of software
defined everything! 14 Vserv launched Aqua Native to deliver
seamless, non-intrusive ad content with
Silverpop’s Key Marketing Trends for 2015:
higher CTRs 38
What’s the next big evolution in marketing 16
Komli Brand offers display, rich media
CyberArk’s Security Predictions for 2015: and video solutions seamlessly across devices 40
Data security breaches grow more acute 18

Are we on the brink of the 4th industrial Companies & Campaigns
revolution already? 19
5 Key Trends that will Shape Asia-Pacific
IEEE Computer Society’s prediction of key Marketing in 2015 42
technology trends in 2015 20
Launch of the first beacon technology alliance 44
eMarketer: Nearly three-quarters of Facebook's
ad revenues will come from mobile this year 22 Video and the future workplace: What to
look out for in 2015 46
Make-or-break social media trends unbagged 24
FileMaker Community redesigned and
McAfee Labs: Retrospect and predictions of the
reorganised for new launch 48
cybersecurity expert 26
adMingle launched as Singapore's first
Gartner predicts ‘Live Video Broadcasting’ will be
influencer marketing network 49
the new "selfie" by 2017 28
Appier released its latest ‘Cross-Screen User
Salesforce reveals top priorities for marketers Behavioral Insights’ 50
in ‘2015 State of Marketing Report’ 29
The countdown to Asia’s only event focusing
Frost & Sullivan: 2015 will be the year of on the fulfilment ecosystem is on! 52
cloud-based Unified Communications (UC) 30

Legislation
Best Practices & Strategies Big data and the legal aspect: What type of
data collection requires permission in the field
To-do list for email marketers in 2015 32 of big data? 54

Take more courage to lively advertising! 33
BUZZword
Digital Storytelling 55

Imprint 56

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