Page 2 - AeM_Jan_2018

Welcome to

Dear Reader,

Welcome to Asian eMarketing, providing you with marketing technology trends you should
know this year.

Fact is that the digitalization of marketing keeps its status of being a megatrend in 2018 and
continues to breed new developments with the help of technology, which is why we identified
the trends related to the movement for you: Be prepared to see more text automation this
year, more dynamic and interactive email marketing, major trading platforms dominating the
market, pay per use in the Internet of Things economy, or the rise of the ‘micro-influencers”.

Furthermore, we expect proximity- and location-based marketing, chatbots and language
assistants to evolve in 2018 as well, which are constantly developing new skills and usage
fields, shifting marketing communications from social media to messengers and short-lived
content à la Snapchat.

As things are now, most IT applications will be supplemented by artificial intelligence, self-
learning and machine-learning-driven intelligent systems that gain the upper hand in
marketing analytics, since the demand for real-time data is constantly increasing and data
analysts can no longer exist without these tools and innovations.

Enjoy this month’s feature on ‘Trends & Predictions’.

Daniela La Marca
Editor-in-Chief, Asian eMarketing

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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg
2 January 2018 - Trends and Predictions