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Trends & Predictions



      RESEARCH, ANALYSIS & TRENDS



         In 2018, the digital world   pg 6      Data science is a jack-of-all pg 8      Marketing teams must   pg 10

         must adapt to new                 -trades                            evolve in 2018 to get their
         developments                                                         act together

         Digitization brings more   pg 12      Six marketing trends we’ll   pg 14      The most important mobile  pg 16

         automation, more                  see in 2018                        marketing trends for 2018
         personalization, legal
         barriers and new
         monetization channels in
         2018

         E-commerce trends that will   pg 18      IDC’s datacenter   pg 19      Getty Images’ Visual    pg 20

         impact 2018 with a                predictions for the Asia           Trends 2018 reveal new-
         vengeance                         Pacific region                     found optimism and a vision
                                                                              of change in storytelling


         China incessantly surveils   pg 22      4 Digital Advertising Trends  pg 24      Unprecedented changes   pg 26

         Internet communication            marketers should be                due to disruptive
                                           looking out for in 2018            technologies, cybercrime
                                                                              threats, and global giants in
                                                                              2018

         Eight words to watch in   pg 28

         2018





       BEST PRACTICES & STRATEGIES





         Golden rules for your social  pg 29   The ‘Art of Integration’   pg 30   Seize the opportunity of   pg 32
         media communication               requires holistic monitoring       Application-to-Person (A2P)
                                           of ad reactions across all         Rich Communication
                                           channels                           Service (RCS) messaging





       TECHNOLOGIES & PRODUCTS



         Tableau’s Hyper data      pg 34      Launch of IoT protocol for   pg 36      Dynamic Spectrum Alliance  pg 38

         engine technology brings          Tmall Genie-controlled             published new model rules
         analytical performance to         Smart Home Ecosystem               for TV White Space
         the next level                                                       technology to bridge the
                                                                              digital divide and support
                                                                              the IoT
         QR reader integration on   pg 39

         mobile devices drives
         coupon redemptions


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