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Trends & Predictions
RESEARCH, ANALYSIS & TRENDS
In 2018, the digital world pg 6 Data science is a jack-of-all pg 8 Marketing teams must pg 10
must adapt to new -trades evolve in 2018 to get their
developments act together
Digitization brings more pg 12 Six marketing trends we’ll pg 14 The most important mobile pg 16
automation, more see in 2018 marketing trends for 2018
personalization, legal
barriers and new
monetization channels in
2018
E-commerce trends that will pg 18 IDC’s datacenter pg 19 Getty Images’ Visual pg 20
impact 2018 with a predictions for the Asia Trends 2018 reveal new-
vengeance Pacific region found optimism and a vision
of change in storytelling
China incessantly surveils pg 22 4 Digital Advertising Trends pg 24 Unprecedented changes pg 26
Internet communication marketers should be due to disruptive
looking out for in 2018 technologies, cybercrime
threats, and global giants in
2018
Eight words to watch in pg 28
2018
BEST PRACTICES & STRATEGIES
Golden rules for your social pg 29 The ‘Art of Integration’ pg 30 Seize the opportunity of pg 32
media communication requires holistic monitoring Application-to-Person (A2P)
of ad reactions across all Rich Communication
channels Service (RCS) messaging
TECHNOLOGIES & PRODUCTS
Tableau’s Hyper data pg 34 Launch of IoT protocol for pg 36 Dynamic Spectrum Alliance pg 38
engine technology brings Tmall Genie-controlled published new model rules
analytical performance to Smart Home Ecosystem for TV White Space
the next level technology to bridge the
digital divide and support
the IoT
QR reader integration on pg 39
mobile devices drives
coupon redemptions
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