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Editor’s Note

Dear Reader,

Are you wondering why Artificial Intelligence (AI) is
being discussed so intensely in business and the
media right now?

Well, after the internet, digital transformation and
automation, artificial intelligence seems to be the next
kind of panacea for businesses, especially for
marketing and sales.

Just look at Amazon, Alibaba, Tencent, Facebook,
Google, or Baidu that demonstrate paradigmatically
that AI has what it takes to help you succeed, as the
most valuable companies in the world testify.

With the help of rule-based calculating machines, new
technologies can imitate psychological mechanisms
and thus, have a lasting effect on decision-making. Just
thinking about Cambridge Analytica and the scandal
surrounding the previous US election. Subscription

Anyway, the fact is that marketing has changed (complimentary)
massively in the past 15 years: the number of agencies
and service providers to be supported has increased,
as has the number of projects and at the same time
there is less and less time available for a project.

Find out how AI & Automation could support us in
marketing and CRM, or how machine learning can
actually help with campaigns and users be retained
with the right experience design.

Enjoy the reading & Best regards,

Connect
Daniela La Marca,
Editor-in-Chief, Asian eMarketing with us

Phone: +65 6836 1807
email: info@mediabuzz.com.sg

www.mediabuzz.com.sg