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AI & Automation in Marketing:

         Big Data & Deep Learning





         RESEARCH, ANALYSIS & TRENDS


           AI is the ultimate success factor for tomorrow's economy                                       pg  4

           AI trends that will shape 2021                                                                 pg  6

           Marketing automation puts an end to monkey work                                                pg  8

           AI is growing exponentially, turning markets inside out                                        pg 10

           Worldwide spending on AI is expected to reach $110 billion in 2024                             pg 12




         BEST PRACTICES & STRATEGIES

           Artificial Intelligence and Automation in Marketing                                            pg 22

           Technology competence is king in times of pandemics                                            pg 24

           How AI works in marketing automation                                                           pg 22

           Characteristics of a responsible AI                                                            pg 24



         COMPANIES & CAMPAIGNS


           AI charged with Iris.ai: faster and better research                                            pg 26

           Genesys invests in digitization and AI to provide intelligent and seamless service             pg 28



         TECHNOLOGIES & PRODUCTS


            Artificial Intelligence and Marketing Automation in Marketing                                 pg 30

            With the help of AI, proposals can write themselves                                            pg 31


           BUZZWORDS -  Why Deep Learning can deliver more accurate AdTech results                        pg 34


           LEGISLATION -   Boon and bane of AI endeavors                                                  pg 34




            APPOINTMENTS & ANNOUNCEMENTS                                                                     pg 36


           IMPRINT                                                                                        pg 37
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