Page 3 - AeM_January2021
P. 3
AI & Automation in Marketing:
Big Data & Deep Learning
RESEARCH, ANALYSIS & TRENDS
AI is the ultimate success factor for tomorrow's economy pg 4
AI trends that will shape 2021 pg 6
Marketing automation puts an end to monkey work pg 8
AI is growing exponentially, turning markets inside out pg 10
Worldwide spending on AI is expected to reach $110 billion in 2024 pg 12
BEST PRACTICES & STRATEGIES
Artificial Intelligence and Automation in Marketing pg 22
Technology competence is king in times of pandemics pg 24
How AI works in marketing automation pg 22
Characteristics of a responsible AI pg 24
COMPANIES & CAMPAIGNS
AI charged with Iris.ai: faster and better research pg 26
Genesys invests in digitization and AI to provide intelligent and seamless service pg 28
TECHNOLOGIES & PRODUCTS
Artificial Intelligence and Marketing Automation in Marketing pg 30
With the help of AI, proposals can write themselves pg 31
BUZZWORDS - Why Deep Learning can deliver more accurate AdTech results pg 34
LEGISLATION - Boon and bane of AI endeavors pg 34
APPOINTMENTS & ANNOUNCEMENTS pg 36
IMPRINT pg 37