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Dear Reader,

Real-time marketing - or 'right-time' marketing, as it has most recently been referred to -
seems to provide good solutions to many problems marketers currently have to deal with.

If we want users to view content as more than just words flying by on a screen, messages
must be delivered in the most relevant context possible today. In times of real-time communi-
cations, companies therefore need lightning-fast servers and systems that make the large
amounts of collected data transparent and usable.
Speed has become a deciding factor to be able to succeed in marketing and information gath-
ering, data analysis as well as appropriate response in the form of products, services or busi-
ness decisions are required in shorter and shorter cycles to get rewarded by the market.

In any case, all you need to do is to set the wheels in motion and Asian eMarketing is your
support to keep you moving.

Best wishes,

,
Daniela La Marca
Editor-in-Chief, Asian eMarketing

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2 Asian eMarketing July 2015: Real (Right)-Time Marketing