Page 3 - index

Real (Right) -Time Marketing

Research, Analysis & Trends Pixylon’s real-time email marketing 3.0 24

Data Intensity makes data analytics manageable,
Each second counts in real-time analtics 4
meaningful and easy to buy 26
Big Data and web architectures need to be highly
Averna launched the industry’s first RF record-
performant in real time to secure competitive
advantages 5 and playback solution with real-time GNSS 28
The time has come: Windows 10 better than
Business confidence and data collection still clash 6
ever and available as a free upgrade 30
Customers want promptness, expert advice, and
simple operation in real-time 8
Companies & Campaigns
Consumers are developing into information deniers -
real-time marketing could reverse that trend 10 In the future, retailing will be more personalized,
collaborative and socially influenced! 32
Every move we make, every step we take, they’ll
be watching us … 12 Rocket Fuel goes beyond RTB exchanges by
using advanced inventory and new data sources 34
The New Clues criticize foul play and demand
scrupulous truth and fairness from the advertising Marketing will be radically reorganised by the AI
industry 13 revolution 35

Salesforce reveals the top trends that fuel future
Best Practices & Strategies sales performance 36
Nexmo Integrates Viber into Chat App API 38
Technology makes real-time marketing manageable
and tangible 14 Upskilling of graduates in data analytics
continues with IDA’s ‘Squared Data & Analytics
How to push the development of real-time advertising
forward 16 Programme’ 40

Last Mile Fulfilment Asia 2016 to grow by
Increase loyalty and purchase frequency with
real-time communications 18 threefold due to strong demand 42

Technology and strategy are the silver bullets for any
Beacon project 20 BUZZwords

Bayesian probability 44
Technologies & Products

Imprint 46
The days of static and irrelevant websites are over 22
Outbox Pro: Smart solution to simplify and improve
your social media activities 23

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