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RESEARCH, ANALYSIS & TRENDS
UX and SEO make an unbeatable team
The days when websites were optimized for search expectations and behavior of the user. Just as,
engines only and flooded with keywords are long gone. previous knowledge and personal characteristics of the
The focus is now on the user and his individual needs respective user play a major role.
and experiences, but the need for a target group-
oriented approach is still challenging for many In addition, the user's personal objectives play an
marketers. important role: if these are achieved satisfactorily
without much effort on the part of the user, this is a
In practice, the combination of SEO measures with rewarding experience that is often described as "joy of
areas of user experience (UX) proves to be a promising use". This term describes the added value in the form
merger for long-lasting success. A positive experience of fun and entertainment when using a website or
with websites, products and services not only application. The more distinctive the joy of use, the
strengthens customer relations and trust, but also more likely it is that the user experience turns out to be
promises sustainable economic success. That’s why significantly positive. Thus, the focus of UX is not only
you should start optimizing your own website for specific on the context of user interaction, but also on the
factors to guarantee a flawless and possibly emotional content and the aesthetics of the website.
experience for the user.
It is obvious that the user experience is a highly
User experience (UX) subjective construct composed of various individual
factors. It's a dynamic process that can change with
The user experience is one of the key success factors every click, making it challenging for online marketing
for digital concepts, since it determines if and how long a and in particular for search engine optimization.
customer lingers on a webpage or rather leaves it Addressing the individual needs of each customer is an
immediately. The perception of the user basically affects almost impossible task in practice, but can be mastered
not only the immediate use of an offered medium, but with experience and the consideration of relevant
also the brand perception and recommendation by the categories.
customer, and consequently sales and profits.
Impeccable websites
In a nutshell, the user experience is defined by the
perception and response of a person resulting from the Not only the technology of websites is becoming more
use or expected use of a product, influenced by the and more complex and demanding, but the demands of
design, functionality and features of a product or service. the users as well. Thus, it must always be ensured that
This includes not only the technical benefits, but also correct data is displayed - regardless of the user's
emotions, psychological and physiological responses, device.
6 July 2018 - Voice Search & Search Engine Optimization (SEO)