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Dear Reader,
Marketing automation can drive a wide array of business optimizations. In fact, when reviewed
in its entirety, email, landing pages, data collection and management, integration, automation,
scoring, reporting and analytics offer a comprehensive suite of functionalities that can dramati-
cally improve the efficiency and effectiveness in the marketing department.
Asian eMarketing is convinced that all the good reasons mentioned make it worthwhile dealing
with the subject this June, and is not surprised that the global marketing automation software
market is expected to grow at a CAGR of 9.29% over the next five years.
Stay tuned and enjoy reading today's issue.
Best regards
Daniela La Marca
Editor-in-Chief, Asian eMarketing
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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg
2 Asian eMarketing June 2015 - Marketing Automation
