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Editor’s Note








             Dear Reader,

             Fifteen years ago, the first video, only 18 seconds long, was
             uploaded to YouTube. Two years later, the first explanatory videos
             were published, and today a billion of them are watched
             worldwide every day on YouTube alone. No wonder that videos
             are responsible for around 80% of global data traffic by now.

             Online videos have become an effective and indispensable tool in
             marketing for companies of all sizes, since they can not only
             convey relevant content clearly in a short time, but also serve the
             viewer on different emotional levels and thus help to build a
             relationship with the target group.
             So, to no surprise, marketing departments contribute in a big way
             to this trend: in 2020, videos came in first place for content in
             corporate content marketing, ahead of blogs, e-books, and
             infographics. The fact is that 92% of those responsible for
             marketing consider videos an important part of their marketing
             strategy.


             Therefore, we are devoted to providing you with insights and news
             related to ‘Video Marketing & Storytelling” in this issue of Asian
             eMarketing. We give tips on how videos should be strategically
             planned and used: from the objective and the concept phase,
             through presentation techniques and tools during shooting, to post
             -processing and digital distribution.
                                                                                      Subscription
             So, get familiar with the tools and right techniques that can convey
             your message easily to the right audience.                                 (complimentary)

             Get useful tips on effective storytelling and learn your trade well by
             making use of appropriate video marketing technology and
             strategy, always keeping in mind that practice makes perfect and
             knowledge is power!

             Best regards,


                                                                                           Connect

                                                                                               with us
             Daniela La Marca,
             Editor-in-Chief, Asian eMarketing




             Phone: +65 6836 1807
             email: info@mediabuzz.com.sg
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