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Video Marketing & Visual Storytelling:
compelling and emotional narratives
RESEARCH, ANALYSIS & TRENDS
Surge in streaming during COVID-19 circuit breaker as Singaporeans turn to online pg 4
video for communication, news, entertainment, exercise and more
Being one step ahead thanks to 5G technology pg 7
The state of video marketing 2020 pg 8
BEST PRACTICES & STRATEGIES
Storytelling is booming in difficult times pg 10
How the video industry supports Asian economies during COVID-19 pg 12
The secret of good storytelling pg 14
Criteria that amount to a good explanatory video pg 16
Stand out from the crowd with visual storytelling pg 18
How storytelling works best pg 20
COMPANIES & CAMPAIGNS
TikTok: short video campaigns prosper among the young pg 22
WaterBear Network - the first interactive video-on-demand platform dedicated to our pg 25
planet
AnyMind Group to cover startup cost for influencers to create their own branded pg 26
merchandise
TECHNOLOGIES & PRODUCTS
Brands can tap new AR formats and features to engage a growing online audience as pg 28
we transition to a 3D world
Qualtrics announced new collection of innovative capabilities across CoreXM™ pg 31
LinkedIn’s virtual events solution pg 33
Bluefish444 announces video I/O compatibility with Aximmetry’s virtual studio software pg 34
APPOINTMENTS & ANNOUNCEMENTS pg 35
IMPRINT pg 37
