Page 10 - AeM_Mar_2018
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RESEARCH, ANALYSIS & TRENDS














































             IoT usability in marketing and CRM




            Although the vast majority of marketers is aware of the   Marketing:  Customer  approach  enables
            fact  that  the  Internet  of  Things  (IoT)  will  change  their   deeper market insights
            industry,  besides  security  concerns,  not  having  the
            required skills is named as one of the main reasons for   The Internet of Things offers new opportunities to get in
            not  implementing  IoT.  Indeed,  IoT  requires  a  complete   direct contact with the end customer or to stay in touch
            rethinking  of  business  management,  but  rewards  with   with them in the long run. Anyway, sales and marketing
            incredible  new  opportunities.  It's  not  just  about   departments  have  new  ways  to  address  end  users
            connecting devices in a meaningful way, but optimizing   directly, for example via social media channels. At the
            processes,  extending  customer  services,  and  creating   same  time,  companies  can  find  out  more  about  the
            new revenue streams. Ultimately, IoT solutions simplify   needs  and  trends  of  the  market  and  adjust  their  offer
            processes and create new values for users.           accordingly.  Depending  on  distribution  channels,
                                                                 distributors and resellers might need to be involved or
            Various divisions benefit from the IoT               given  new  opportunities  to  expand  their  revenue

                                                                 streams.  The  product  sales  are  the  beginning  of  the
            Certainly, the IT department is the most obvious sector   marketing opportunities here, not the end as before.
            that benefits from the Internet of Things. Contributing to
            this  are  lower  development  costs  in  terms  of  hardware   The company Eliq, for example, for example, allows the
            as  well  as  transmission  bandwidth,  which  is  steadily   monitoring of energy consumption via sensor. The data
            increasing.  However,  data  management  over  long   is transmitted to the cloud and can therefore be viewed
            distances requires the security of the data and the skills   e.g. via smartphone. The system is connected to social
            of employees are required to work with the IT system to   networks  like  Facebook,  that  way  increasing  interest
            take  advantage  of  the  connections,  such  as  faster   and attention, and you can even compete with friends
            workflows and easier data collection. We all know that IT   for the best energy savings
            is by now interdepartmental and therefore relevant to all
            employees.
      10            March 2018 - Internet of Things (IoT) and Integrated Marketing
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