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Welcome to
Dear Reader,
While the concept of combining computers, sensors, and networks to monitor and control
devices has been around for decades, the recent convergence of key technologies and
market trends is emerging in the form of the Internet of Things (IoT).The main vision of IoT is
to usher in a revolutionary, fully interconnected, “smart” world, with relationships between
objects and their environment and objects and people becoming more tightly intertwined.
To no surprise, more than half of the world’s top global marketers expect IoT to revolutionize
the marketing landscape by 2020, a Marketo study revealed - despite IoT’s challenges in the
areas of security, privacy, interoperability, standards and legal issues.
There is a lot of room for growth when cross-platform interoperability is given, which makes
IoT in Marketing so compelling.
Best regards,
Daniela La Marca
Editor-in-Chief, Asian eMarketing
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2 March 2018 - Internet of Things (IoT) and Integrated Marketing