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Internet of Things (IoT) & Integrated Marketing



      RESEARCH, ANALYSIS & TRENDS




         Digital Transformation and   pg 6      Asia's IoT optimism and   pg 7      More efficiency in service   pg 8

         IoT will drive cybersecurity      adoption rate tops all             excellence thanks to AI
         spend to $134 billion
         annually by 2022

         IoT usability in marketing   pg 10      Communication models in   pg 12      Marketers hardly use the   pg 14

         and CRM                           IoT                                potential of AI yet



         Be well on the way to     pg 16      Today’s soft skills are the   pg 18      Native advertising isn’t just  pg 20

         bringing consumers closer         hard skills                        a trend but has a lasting
         to IoT technology                                                    impact on digital marketing



       BEST PRACTICES & STRATEGIES




         Deploying the right       pg 21   Are we facing the end of   pg 22   Striking omni-channel     pg 24
         technologies is essential for     mobile advertising?                success
         retailers to survive, says
         GlobalData


        TECHNOLOGIES & PRODUCTS




         The world's first IoT public   pg 26      Ericsson unlocks IoT   pg 27      Sercomm’s new series of   pg 28

         blockchain to support ISO/         ecosystem with ‘IoT               LTE-M IoT devices heralds
         IEC "six-domain model"             Accelerator Marketplace’          another era of mobile IoT
         standards                                                            technology































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