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Internet of Things (IoT) & Integrated Marketing
RESEARCH, ANALYSIS & TRENDS
Digital Transformation and pg 6 Asia's IoT optimism and pg 7 More efficiency in service pg 8
IoT will drive cybersecurity adoption rate tops all excellence thanks to AI
spend to $134 billion
annually by 2022
IoT usability in marketing pg 10 Communication models in pg 12 Marketers hardly use the pg 14
and CRM IoT potential of AI yet
Be well on the way to pg 16 Today’s soft skills are the pg 18 Native advertising isn’t just pg 20
bringing consumers closer hard skills a trend but has a lasting
to IoT technology impact on digital marketing
BEST PRACTICES & STRATEGIES
Deploying the right pg 21 Are we facing the end of pg 22 Striking omni-channel pg 24
technologies is essential for mobile advertising? success
retailers to survive, says
GlobalData
TECHNOLOGIES & PRODUCTS
The world's first IoT public pg 26 Ericsson unlocks IoT pg 27 Sercomm’s new series of pg 28
blockchain to support ISO/ ecosystem with ‘IoT LTE-M IoT devices heralds
IEC "six-domain model" Accelerator Marketplace’ another era of mobile IoT
standards technology
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