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RESEARCH, ANALYSIS & TRENDS































             Digital Transformation and IoT will drive


             cybersecurity spend to $134 billion


             annually by 2022



            Juniper’s  new  research,  Cybersecurity:  Mitigation   would be forced to restructure their networks to avoid
            Strategies for Financial Services, Operators, Enterprise   potential  compliance  breaches,  data  theft  or  service
            & IoT 2018-2022 found that nearly 70% of 2022 spend   outage.
            would  originate  from  medium-sized  businesses,  as
            cybercriminals target ‘low-hanging fruit’.           Research  author  Steffen  Sorrell  explains:  “Once  a
                                                                 single  endpoint  is  breached,  the  big  danger  is  lateral
            In the context of strategies for financial services, mobile   movement  across  the  network.  Layered  networks,
            operators,  enterprise  and  IoT  service  providers,  the   proper lifecycle management and user  ‘least privilege’
            research  highlighted  that  stakeholders’  digital  trans-  approaches  will  prove  key  to  containing  serious
            formation  and  IoT  endeavors  were  key  catalysts  for   breaches.”
            increasing spend to defend assets from threats.
                                                                 Security through flexibility
            According  to  the  research  firm,  global  business  spend
            on  cybersecurity  solutions  will  grow  by  33%  over  the   Furthermore, the research found that securing the IoT,
            next 4 years reaching $134 billion annually by 2022.   with  46  billion  connected  units  anticipated  in  2021,
                                                                 would  require  more  forward-thinking.  With  devices  ‘in
            Cyberattacks: Not if, but when                       the field’ for  years at a time, adopting a cybersecurity
                                                                 strategy  that  is  flexible  enough  to  react  to  future
            ,  Juniper  anticipates  that  the  cumulative  cost  of  data   demands would be essential, which highlights the fact
            breaches between 2017 and 2022 will reach $8 trillion,   that  cybercriminals’  efforts  soon  render  modern
            with  variable  per-business  losses  depending  on  the   approaches  less  effective:  For  example,  the  Cerber
            nature  and  scale  of  the  attack.  Shipping  company   family  of  ransomware  has  analyzed  how  machine
            Maersk,  for  example,  estimated  the  cost  of  NotPetya   learning systems detect malware behavior and applied
            infecting its global network in 2017 at between $200 and   evasion techniques as a result.
            $300 million.
                                                                 For   more   market   insights,   download   Juniper
            As a result, Juniper argues, stakeholders must plan  in   Research’s free whitepaper: Cybersecurity ~ How can
            terms  of  risk  mitigation  rather  than  prevention,  and   service providers save the bottom line? ◊
            predicts that service providers in high-risk environments
                                                                                                     By MediaBUZZ


      6            March 2018 - Internet of Things (IoT) and Integrated Marketing
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