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Multichannel Marketing – SoLoMo

Research, Analysis & Trends Companies & Campaigns

The SoLoMo potential and where it will go 4 Asia is pioneering Apple’s NFC intentions 32

SoLoMo interactions influence 36 cents of every Face reality: Digital customers shouldn’t be
dollar spent in the retail store, Deloitte study treated as a species of the future! 33
reveals 6
Marketing meets IT, pushing marketing
SoLoMo: Characteristics and implications of the engineering in perspective 34
phenomenon 8
KatalystM and 3radical at the forefront of
SoLoMo is shaking-up the economy 10 bringing mobile gamification to brands in
Asia Pacific 36
Analysis of the Customer Journey is first step to a
true cross-channel perspective 11 SkuRun delivers precise messages to
Smartphones at retail 38
Integrated CRM strategies needed 12
Crimson Hexagon and HootSuite partner to power
SoLoMo – how does it really work? 14 social insight and engagement for enterprises 40

Indians are the ‘most passionate and grateful’ Samsung launched new Video-on-demand Service
customers across the globe, Havas Media Group at “All Things Matters” 42
reveals 16
Rakuten promotes effective E-Commerce
Marketing in Singapore 44
Best Practices & Strategies
Social Matters Singapore reveals the secrets to
powerful social content for brands 46
Seamless Customer Journey thanks to
Smartphones 18
CommunicAsia2014 and EnterpriseIT2014
showcase technologies that keep pace with the
Making best use of location-based services (LBS) 19 increasingly mobile and connected business
and consumer landscapes 48
Mobile optimized - Checklist for newsletters 20

Emarsys’ "digital hugging" approach: A Digital Imprint 52
Engagement Cook Book 22

Technologies & Products

Criteo brings the right product to the right user at
the right time 26

WordLogic's technically impressive Predictive
Engine gets award 28

Adobe Voice makes creating and sharing
engaging video stories child’s play 30

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