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RESEARCH, ANALYSIS & TRENDS




Users will increasingly merge their payment via Smartphone - will ac- aged to get into this market. But
social and spatial offline environ- celerate this trend. In addition, the since the existing large online-
ment with their online usage. technology will continue to evolve corporations also recognized the
in terms of augmented reality and new potential of SoLoMo they will
The trend is therefore clear, that in
the coming years the use of the as a result accompany the user try to assert and position them-
mobile Internet will overtake sta- more and more through daily life. selves in the SoLoMo market with
tionary computer Internet access. As SoLoMo has brought new their existing offerings in a strong
Through this, SoLoMo becomes a movement into the technology and way. ◊
mass movement. Further technical online market, new business mod- By Roger Stadler
developments - for example, the els and new players are encour-









































































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