Page 3 - index

Website- & Hyper-Personalization

Research, Analysis & Trends Amplero: Self-optimizing personalization solution
powered by machine learning 29
Personalization is hottest marketing topic of
the year 4 rabbit eMarketing's Content Consolidation
Factory (CCF) facilitates highly personalized
Personalization, more than just adding the name email marketing 30
in the greeting… 6
New malware family, the Linux/Moose, performs
Creepy or Cool: How consumers perceive in-store fraud on social networks and steals network
personalization 8 traffic 31
Personalization has highest priority for marketing
decision makers 10
Companies & Campaigns
What "Customer Centricity" means for
e-businesses 12 IBM and Facebook team up to deliver
“Personalized Brand Experiences“ through
DigitasLBi's Connected Commerce study reveals people-based marketing“ 32
personalization is key driver to online and
offline sales 17 ContentWise adds personalization to any
multi-screen TV service 33
New Clues: Personalization and native advertising
are a thorn in the Internet community’s side 18 Privacy is the key element of the
‘Shadow Project’ 34
Security concerns in the retail industry are
mounting up 20 Newstag makes a splash by signing global
content and fundraising deal with UN agency 35
Confidence in digital grows, but metrics remain a
challenge for Asia Pacific marketers 22 Singapore Management Festival aims to ignite
an innovative approach to business 36

Best Practices & Strategies BUZZwords

How to succeed in personalizing your marketing 24
Customer Centricity meets the increasing
Tips for creating emails that are more personal 26
demands and expectations of society 38

Persuasion Profiling fuses psychology and
Technologies & Products technology to convince customers individually 40

Rosetta unlocks and activates human behavior 28
Imprint 42

Advertise with us

MediaBUZZ Pte Ltd - Independant ePublisher for Asia